The SUCCUBUS Chronicles

Succubus. Vampire. Demon. Creatures of the Night. Years ago I did a a collaborative series fueled by my love of horror films and halloween. It would exercise my passion for fashion and hair, produce two sequel, involve lots of talented artists, published three times and created an amazing experience. Looking back in retrospect we created a timeless body of work that is worth a revisit….The Succubus Chronicles

 Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

 dream team: discussing our vision captured image by Gary Barragan

dream team: discussing our vision captured image by Gary Barragan

 Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

The initial collection was conjured together with award winning make up artist, Isidro Valencia and with published photographer, Joey Goldsmith. The three of us discussed our love for all things macabre and dark and wanted to create a serious collection inspired by the folklore of the “succubus”. I was responsible with both hair and styling along with creative direction with both Joey and Isidro. We secured three models and got permission to shoot at the historical Culbertson Mansion in Downtown Louisville, Kentucky.

 Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

 selfie with photographer, Joey and videographer, Blake

selfie with photographer, Joey and videographer, Blake

 Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

We spent an entire day at the eerie Culbertson mansion with its beautiful construction and full of historical antiques. I was not allowed to use hairspray whatever on the premises as it would collect in the air and unto the vintage heirlooms. That was a fun challenge. I was also in charge of styling and purchased expensive garments from Goodwill of which I paired jewelry and accessories.

 Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

 making up model, Chris with mua, Isidro

making up model, Chris with mua, Isidro

 Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

Joey did an amazing job of telling a story with the three models we had. He scouted various areas of the mansion prior to setting up lights and for staging every area we utilized. Jacey Calloway was our lead who created the allure and beauty a succubus needs in order to drain the life and energy from her victims. Chris Diaz and Erica Goldsmith play the unsuspecting couple that venture into the home of the succubus. As the night progress so do Jacey’s power and both Erica and Chris become creatures of the night.

 Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

 styling Elora’s mane. Image by Gary Barragan

styling Elora’s mane. Image by Gary Barragan

s-3NyELzD7gs8d9GXPYdnY3FjrUSIx3wFWjncudEfQQ,RkZFwhNx8gWCqU9AiGMtuxO5vhx0cLcjX5LFOQBBgR0.jpeg

Succubus Origins image by Joey Goldsmith

 Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

 Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Isidro created a very clean palette that encompassed the sultriness the models needed but turned it up a notch when the Succubus turned into her dark form. Heavy kohl rimmed eyes and defined brows with lots of contour and red lips. For hair I made a lot of custom extensions but wanted lots of texture with curls and lots of volume. Kind of the old world meets the new world for a timeless feel.

 Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

 bts of my working area: tools and vision board to bring the vision to life

bts of my working area: tools and vision board to bring the vision to life

 Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

We had custom nails designed by nail designer Maritza Cabalerro and had bts imaged photographed by Gary Barragan. The collection, “Succubus” debuted in Australia’s Like a Lion magazine fall issue.

Teaser for the upcoming Succubus-Incubus fashion editorial. Goldsmith photography Matthew tyldesley Redken artist Valencia make-up Liberty Designs Dark Heart Creative
 Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

 amazing working design bts by Genna Yussman Greene worn by Jacey

amazing working design bts by Genna Yussman Greene worn by Jacey

A sequel was brought up a year later and we wanted to go bigger and harder with this one. So many ideas came to mind but we knew the fashions would play a larger role for this and so we asked designer Genna Yussman Greene to create a collection for a follow up to our Succubus. She created a very slick and sexy collection in dark hues of red, violet and black featuring various textures, slim fitting and strategically showed off skin.

SUCCUBUS BTS VIDEO BY DARK HEART CREATIVE

 Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

 Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

 working design bts by Genna Yussman Greene worn by Erica and Elora

working design bts by Genna Yussman Greene worn by Erica and Elora

We talked about using Jacey as our lead and inviting both Erica and Chris back but needed to up the ante and added two new models, Elora Antunez and John Wells. We split the shooting in two days. Day one was at ThoughtFly Studios and focused more on the artistry of hair and make up and was strictly beauty images. Day 2 was on location in full fashion editorial mode. This way we created two collections with two completely different vibes using the same models.

 Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

 Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

 Genna’s original designs based on our vision per our meetings

Genna’s original designs based on our vision per our meetings

This time we got permission to use the lovely home of Janice Carter Levitch who had home in the highlands: Old gorgeous home covered with lots of shrubbery, stones and trees. There were lots of areas outside that provided a beautiful landscaped to create the darker world of the Succubus.

 Succubus Incubus

Succubus Incubus

 wardrobe touch up and model posing inspiration with Genna

wardrobe touch up and model posing inspiration with Genna

 Succubus Incubus

Succubus Incubus

 capturing both stills and video of Jacey and John with Blake and Joey. Image by Gary Barragan

capturing both stills and video of Jacey and John with Blake and Joey. Image by Gary Barragan

 Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

We again invited photographer, Gary Barragan back again to shoot bts images and brought in videographer, Blake McGrew who filmed promotional teasers and a small documentary. Maritza Cabellero was gracious again to create new set of nails for all the models to wear.

 Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

 John and Erica on set with Joey. Image by Gary Barragan

John and Erica on set with Joey. Image by Gary Barragan

 Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

 working design bts by Genna Yussman Greene worn by Jacey

working design bts by Genna Yussman Greene worn by Jacey

We spent an entire day (14 hours) staging, prepping models and photographing all models. We were tired but knew we had made magic. Isidro pushed the makeup much more: much darker and harder and I turned up the hair full fashion runway volume with classic waves and vampy curls.

 Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

 Joey capturing Elora behind the lens. Image by Gary Barragan

Joey capturing Elora behind the lens. Image by Gary Barragan

 Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

 our creatures of the night, Elora, Jacey & Chris

our creatures of the night, Elora, Jacey & Chris

The collection, “Succubus / Incubus” debuted an impressive spread as well as grace the cover of Imperial Magazine’s fall issue and our beauty collection, “Succubus: Creatures of the Night” was a Bangstyle exclusive collection.

 Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

 Succubus Incubus

Succubus Incubus

 Succubus Incubus

Succubus Incubus

I am beyond proud of these collections, the amount of work that went into them and the artists that combined their gifts and talents to create these timeless collections.

 Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

 so much fun on set. image by Gary Barragan

so much fun on set. image by Gary Barragan

Succubus | Incubus Principal Photography | Joey Goldsmith BTS Photography | Gary Barragan BTS Videography | Blake McGrew of Dark Heart Creative Hair | Matthew Tyldesley Makeup | Isidro Valencia Makeup Assistant | Ana Perez Original Wardrobe Design | Genna Yussman Greene Wardrobe Assistants | Jami Boston Guess and Kali Schmukie Nails | Maritza Caballero Featuring the Talents of Erica Goldsmith, Jacey Calloway, John Wells, Chris Diaz (Heyman Talent), and Elora Antunez.
 Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

 Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

 Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

 Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

 Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

CREDITS

Photography/Creative Direction | Joey Goldsmith @joeygoldsmithphoto

Hair/Creative Direction | Matthew Tyldesley @hairbymatt

Make Up/Creative Direction | Isidro Valencia @valencia0612

Wardrobe | Genna Yussman Greene @gennayussman

MODELS

Jacey Calloway @hownowmeowcatt

Erica Goldsmith @ericagoldsmithactress

Chris Diaz @chrisryandiaz

Elora Antunez @mermaidqueen25

John Scott Wells @john_scott_well

BTS Photography | Gary Barragan @photobygaryb

Videography | Blake McGrew | Dark Heart Creative @darkheartcreative

Make Up Assistant | Anna Catalina Perez @anacperezhmua

Wardrobe Assistants | Kali Shmuckie | Jamie Boston Guest

Special Thanks to Culbertson Mansion, Like A Lion Magazine, Imperial Magazine, Bangstyle and Janice Carter Levitch, Eric Baker and ThoughtFly Studios.

 selfie with Janice Carter Levitch

selfie with Janice Carter Levitch

 Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

 Jacey behind the lens with Joey. Image by Gary Barragan

Jacey behind the lens with Joey. Image by Gary Barragan

 Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

 selfie with Chris and Jacey

selfie with Chris and Jacey

 the make up master working on his canvas

the make up master working on his canvas

 Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

 selfie with John

selfie with John

 Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

 selfie with Erica

selfie with Erica

 Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

 selfie with Elora

selfie with Elora

 with my Bestie, Isidro. Image by Gary Barragan

with my Bestie, Isidro. Image by Gary Barragan

 memorabalia: digital tearsheet from Like A Lion

memorabalia: digital tearsheet from Like A Lion

 memorabalia: Cover of Imperial Magazine

memorabalia: Cover of Imperial Magazine

 memorabilia: featured collection from Bangstyle

memorabilia: featured collection from Bangstyle

Runway On The Beach

Summer is the time when women rule and the world celebrates its many Queens. Genna Yussman Greene (Photographer & Stylist), Matthew Tyldesley (Hairstylist) and Caleb Yeske (Makeup Artist) celebrate summer and the power of women in this Summer spread. The looks are strong, beautiful and give women everywhere the inspiration to rule this season. Genna brings us a global tribal look that is regal, sexy and powerful. Complimenting this powerful look Matt proves that hair serves as a woman’s most convincing crown while Caleb’s makeup is the war paint perfect for every warrior queen. Summer is a woman’s time to shine. She owns her space and she will cede ground to no man! - Love Vascone

 image by Genna Yussman

image by Genna Yussman

Bangstyle official collection 

 image by Genna Yussman

image by Genna Yussman

I was excited when photographer and designer, Genna Yussman Greene asked me if I would be interested in shooting a swimsuit collection for summer 2018. I was beyond ready and wanted to do some sleek ponytails and big, voluminous hair. We need three models that were in top shape and we had worked with the three booked models in the past. 

 image by Genna Yussman

image by Genna Yussman

Genna had purchased some african influenced swim wear and we wanted to incorporate that into this collection for a worldly feel. The looks are fashionable yet still wearable. I chose to keep the hair simple, commercial and glamorous. Custom hair pieces were used on all three models with a couple braids and large barrel curling irons to set the hair.

 image by Genna Yussman

image by Genna Yussman

Make up artist, Caleb Yeske created a nice neutral palette for each model with soft smokey eyes, red and violet lip hues and ample bronzer for a "beach" side look.

 image by Genna Yussman

image by Genna Yussman

My keep Redken styling products on set were Guts 10 Volume spray foam and my Sam Villa hair dryer and round brush. I wanted to create a little volume pryer to setting the hair with curling irons. I used a couple large marcels irons with Iron Shape 11, allowed the hair to cool. Afterwards each section was backcombed at the root area and lightly brushed out. Fashion Works 12 working spray was a must. I did a flat wave on Emily using the Sam Villa straightening iron. Custom made ponytails that matched each models haircolor were added for length and density.

 image by Genna Yussman

image by Genna Yussman

 image by Genna Yussman

image by Genna Yussman

The day went amazingly well just under eight hours. Two looks allotted per model for hair and make up with Caleb and I. Lots of snacks and scheduling are key to success.

 On set with Genna and Crissa

On set with Genna and Crissa

 image by Genna Yussman

image by Genna Yussman

profile of model Katie

IMG_9043.jpg
 image by Genna Yussman

image by Genna Yussman

Credits

Models

Crissa Candler @crissacandler

Emily Bennett @emilybennett_

Katie Leigh Tarr @kt_tarr

Photography | Styling | Genna Yussman Greene @gennayussman

Make Up | Caleb Yeske @ckyhair

Hair | Matthew Tyldesley @hairbymatt

 

 bts image of Emily

bts image of Emily

bts side image of Crissa

selfie time with Crissa

 all smiles with Emily

all smiles with Emily

BTS making of “Runway on the Beach”

CORRECTIVE BALAYAGE

Every once in a while I gain a new client from "corrective color" experiences. The cases vary from do it yourselfers (box color) to previous hairstyists. Error can happen from improper application, damage from too high developers or overprocessing or so fourth. I never talk bad about another hairstylist's work as it would just be in poor taste but I do like to ask questions about previous hair color/chemical history to make the best judgement on color. 

 after shot of miss Courtney

after shot of miss Courtney

So is the case with my lovely client Courtney, she had a previous hair color lightening job done that she was less than thrilled about. Most importantly, is the consultation and I need to really understand her wants and needs when it comes to visualizing her ideal hairstyle.

 before

before

In this blog I will show before and after images along with images of application and formulation. She ultimately wants to be lighter along with a fringe and shapely layers. Courtney's hair is very thick with a slight wave pattern. A level 6 with natural red understones.

 its all in the set  up  Product Club color mixer and foil dispenser, Framar color brushes, Redken Balayage Paddle, ColorTrak long foils

its all in the set  up  Product Club color mixer and foil dispenser, Framar color brushes, Redken Balayage Paddle, ColorTrak long foils

Courtney opts for low maintenance and comes into the salon every three to four months so balayage applications are ideal for her hair. She has no grey so I do both a foil and open air hair color technique (there are many numerous ways to go about correction but I found this technique to be easily executed). I'll be diffusing the points of lightener a few inches from her regrowth since she wants that "lived in look". 

 all over foils placed throughout head

all over foils placed throughout head

I did an all over finely foiled highlight about 3/4 inch about. I used Redken's Flash Lift lightener with 20 vol along with pH Bonder. Afterwards I balayaged all the exposed hair with Redken Free hand clay lightener and 40 vol with pH Bonder and allowed to process at room temperature for 45 minutes. 

 Balayage application between foils 

Balayage application between foils 

After processing hair was shampooed and treated. Shades EQ gloss was applied all over to her blown dried hair for 20 minutes. Formula 1 oz Crystal clear 1/2 09B, 1/2 09P and 2 0z processing solution.

 processing 

processing 

I did a graduated layer hair cut to remove bulk with vertical cutting and created a soft horizontal fringe with point cutting. 

IMG_9476.JPG

Hair was styled with Pillow Proof Primer Spray and Guts 10 and a round brush. Take home recommendations pH Bonder treatment and Extreme shampoo and Conditioner. Iron Shape 11 is a must for any iron work on the hair. 

after

 before profile

before profile

IMG_4642.jpg

after

 before shot

before shot

My Vintage Valentine

Romance, Beauty, love and all things pretty. I have wanted to do a Valentine Themed photoshoot for some time. My creative partner, Genna Yussman Greene suggested we do one at the beginning of 2017.  Genna had put together some vintage dressers and I wanted to do some classy updos and polished hair. We enlisted our buddy, Isidro Valencia for make up and two gorgeous models and our team was set.

z1+JPG.jpg

We wanted to fuse romance, with big hair and vintage styling for a timeless feel. Genna ordered a custom floral backdrop to be used for the shoot. We chose two gorgeous models, Emily and Kristina. We have worked with both before and chose both girls for their beautiful facial structures, Their tall lean looks and their positive attitudes on set.

23jpg.jpg

This collection was release exclusively by Bangstyle as a featured collection. The staff at Bangstyle have been so supportive of the work we do and they said the timing for the release was perfect.

 working on Emily's hair

working on Emily's hair

For Make up Isidro created a soft look consisting of soft smoky eyes, pink pastels color on eyes, shimmer, rosy cheeks and soft contoured cheeks.

 Spring make up 2018 by Isidro modeled by Emily

Spring make up 2018 by Isidro modeled by Emily

 on set with Genna and Kristina

on set with Genna and Kristina

For This undo I converged all of Kristina's hair upwards into a ponytail I then added a long hair pad and a large wefted hair extension and form the hair over the pad into the shape using Fashion Works 12 and a finishing brush from Tearsheet. Control Addict 28 was used to finalize the look.

 final image by Genna Yussman Greene

final image by Genna Yussman Greene

 bts side view of Emily's updo

bts side view of Emily's updo

 bts side view of Emily's updo

bts side view of Emily's updo

For this Fishtail undo, I fishtailed braided random sections on Emily's entire head then with the ends pinned them between the sections created for the fishtails. 

 final image by Genna Yussman Greene

final image by Genna Yussman Greene

 bts on Kristina on set

bts on Kristina on set

 final image by Genna Yussman Greene

final image by Genna Yussman Greene

 bts side view of Emily's updo

bts side view of Emily's updo

 bts side view of Emily's updo

bts side view of Emily's updo

This updo was a lot of fun. I was watching a lot of the old "Dynasty" so I did this timeless, voluminous undo with Redken's Guts 10 for volume. Next hair was pulled upwards into a couple of ponytails. A small hair pad was used for the bump on top that hair was covered with Emily's hair using Fashion Works 12. I smoothed the hair using a small finishing brush. The other ponytails that hair was backcombed, smoothed and rolled into shape with bobbie pins. Finished with Control Addict 28 and Shine Flash 03.

 final image by Genna Yussman Greene

final image by Genna Yussman Greene

IMG_1935.JPG

The vintage look was set using Iron Shape 11 and Sam Villa's marcel iron and pinned to cool. Afterwards the hair was brushed out using Tearsheet's static free large tail comb and Fashion Works 12.  No bend clips were placed in the hair to set it while Isidro finished Emily's her make up application.

 final image by Genna Yussman Greene

final image by Genna Yussman Greene

Kristina's hair was set in the same fashion with Emily's only different placement and finished with Control Addict 28.

 final image by Genna Yussman Greene

final image by Genna Yussman Greene

Credits

Photography | Wardrobe | Set Design | Genna Yussman Greene @gennayussman

Hair | Matthew Tyldesley @haibymatt

Make Up | Isidro Valencia @valencia0612

Models | Kristina Russ @kristina_russ

              Emily Bennett @emilybennett_

 selfie with Miss Emily

selfie with Miss Emily

Hair Loft Salon | Social & Styling

I received a class request incorporating long hairdressing technique and best social media practices for Redken Elite: Hair Loft Salon in Salina, Kansas. I spoke to educational director, Lana Carmona several weeks prior to the class to see what the hairstylists expectations and areas of educational development.

IMG_2992.JPG

I spent a few days coloring mannequins, practicing and creating several looks to showcase. It's all in the set: I needed to practice the looks before I could really feel confident in facilitation the looks to the hairstylists at Hair Loft. 

IMG_2985.JPG

I love finishing and I understand practicality of hairstyling for set versus salon. The looks have to be relevant, easily attainable, executed in a timely fashion and ultimately salon appropriate. With the upcoming Spring/Summer season approaching, wedding and prom hair will be in high demand from skilled hairstylists.

The looks were created with Basic hairstyling products by Redken.

Guts 10 build volume in damp or dry hair.

Move Ability 05 shaping cream very lightweight for braiding and controlling flyaways

Fashion Works 12 working spray great for control, taming flyaways and creating soft hold that can be reworked.

Control Addict 28 Finishing Spray to lock in the look.

 the four looks

the four looks

IMG_2987.PNG
 Infinity ponytail

Infinity ponytail

 undo with hair pad

undo with hair pad

I arrived a day prior and restyled my mannequins for the following day. I was greeted by the entire staff that had eagerly been anticipating my arrival. I was a bit nervous but this crowd was a fun bunch.

IMG_2954.JPG

We started with foundation work: perfecting a blowout, reworking a shape and building volume. 

IMG_2934.JPG

Creating beautifully styled waves was requested by the several of the stylists so we did two styles of curls and brushed them out. After perfecting the curls each hairstylist had the opportunity to photograph the images with a ring light. After each segment we discussed discoveries and what worked.

 infinity braid

infinity braid

We did several looks that contained fishtails, on scalp fishtails, on scalp french braids, infinity braids and chinese ladder braid.  The biggest joys for me our helping the hairstylists tap into their creative side. A few of the hairstylists were hesistant about their braid skills but they were great sports and together with coaching the mastered all the braids. I was blown away by the talent of these hairstylists. 

IMG_2931.JPG

The last look involved the usage of hair pads along with kanakalon braiding hair. The usage of these fueled their creativity even more and gave them more tools for completing their prom and bridal hairstyles. 

IMG_2887.JPG
IMG_2885.JPG

Social media education was incorporated by helping the hairstylist generated their own content for their social media platforms/channels. Creating beautiful imagery on their phones with good lighting for posting. Lastly, creating a social media schedule to follow for posting content.

29511004_1204534036346050_4977152967556726784_n.jpg
29497746_1204534279679359_8740510106673741824_n.jpg

The staff made me feel so welcome and I look forward to returning again for our next class. The even made lunch!! The salon was beautiful and the energy was good and these hairstylists truly care about their craft.

29472625_1204534159679371_3011441741501825024_n.jpg
29432367_1204534189679368_5061158061100498944_n.jpg

www.salinahairloft.com

29425021_1204534223012698_2058729390073708544_n.jpg
29389477_1204534139679373_333774020379934720_n.jpg
29389348_1204534253012695_4404482021380849664_n.jpg
 infinity updo

infinity updo

bts video from Social & Styling class at Hair Loft Salon

 with the staff of Hair Loft Salon

with the staff of Hair Loft Salon

Flaunt

About a year ago I contacted photographer, Gary Barragan to photograph my texture collection. I wanted to focus on romantic, classic hairstyling with a vintage feel and modern flair. I love hairdressing and wanted this collection to really showcase my hairdressing skills.

 complete collection photographed by Gary Barragan

complete collection photographed by Gary Barragan

I would of course enlist my favorite make up artist, Isidro Valencia and Wardrobe designer/stylist, Genna Yussman Greene.

 Flaunt 2.0

Flaunt 2.0

I of course spent a couple weeks practicing the hairstyles on mannequins. Braiding, Setting hair, creating volume, backcombing, securing ponytails and curls. I ended up booking a total of 5 models so I had my work cut out for me. Time was very imperative and as such a long day for make up and for finishing hair. Luckily I wanted minimal for wardrobe and Genna did a great job putting together the necklaces. 

 the team

the team

We spent an entire day doing the collection. It took about 12 hours and the my table was filled with every brush, curling iron, hairspray. Hair extensions, clips, elastics and pins of all sorts to tackle every head of hair that entered the room.

 its all in the set up

its all in the set up

At this point in my career, I understand that sometimes I may have a certain expectation for executing a hairstyle I practiced but sometimes they just don't work on the model chosen. This is really when one has to think smart, stay positive and move on. You really have to think about how the hair will compliment the model and balance her features. Thats the nature of the photoshoot...you make it work. The discoveries are quite impressive.

 bts of of model, Kristina 

bts of of model, Kristina 

Isidro did an excellent job with make u. Very moody, strong defined brows, eyes and a deep lip color.

 fierce make up by Isidro

fierce make up by Isidro

 image by Gary Barragan

image by Gary Barragan

For creating this look on Kristina, her hair was micro crimped all over using Sam Villa's texture iron and Redken's Iron Shape 11. Hair was then separated on top and the back hair was backcombed and secured into a roll with hair pins. The top section was backcombed and formed into the top row connecting the first roll. Worked into shape with Fashion Works 12 and finished with Control Addict 28. 

 close up bts of Shantay

close up bts of Shantay

 Image by Gary Barragan

Image by Gary Barragan

to create Shantay's hair. The from was separated from ear to ear. The back hair was wrapped around (rick-rack techique) hair pins and ironed. The from was blown straight with a Denman brush, hairdryer and Redken's Argan Oil 6 and Align 12. Next the front was marcelled iron into a set. Once cooled, the hair as formed into shape and the back was released and teased out. Finished with Control Addict 28 and Shine Flash 03 for high shine.

 bts of Alexis of hair and make up

bts of Alexis of hair and make up

 image by Gary Barragan

image by Gary Barragan

on model Alexis, I did a scalp braid on one side and set the opposite side with a 3/4" marcel iron and Iron Shape 11. Once the hair was cooled I brushed/combed out the hair and set it with Control Addict 28.

 bts of Katy

bts of Katy

 image by Gary Barragan

image by Gary Barragan

For Katy, I separated the top into a top ponytail then braided the hair with Movability 05. Aftwards I knotted the braid and secured with hair pins. The lower half of her hair was converged into a side ponytails and loosely braided with Move Ability 05. The look was completed with Control Addict 28 and Shine Flash 03.

 bts side view of abby's hair "cross hatching"

bts side view of abby's hair "cross hatching"

On model Abby, I did a section secured with several bands (cross hatching) then converged all her hair upwards with Guts 10

 image by Gary Barragan

image by Gary Barragan

This collection was published and featured by Beauty Launchpad Magazine Dec 2017. Thank you to Beauty Launchpad for the love.

FlauntImage7_preview.jpeg
FlauntImage8_preview.jpeg

bts video for Flaunt

Credits 

Hair | Matthew Tyldesley @hairbymatt

Photography | Gary Barragan @photobygaryb

Make Up | Isidro Valencia @valencia0612

Styling | Genna Yussman Greene @gennayussman

Models | Shantay Chandler @iamshanchan

Kristina Russ | @kristina_russ

Alexis Gibson | @alexisngibson

Katy Ngo | @kaytme

Abby Garrett | @abbygarettt

 isidro after the shoot

isidro after the shoot

 Alexis on set

Alexis on set

 selfie with Kristina

selfie with Kristina

 selfie with Shantay

selfie with Shantay

 selfie with Alexis

selfie with Alexis

 selfie with Katy

selfie with Katy

 selfie with Abby

selfie with Abby

28449943_2078690222147744_99390921_n.jpg

ISSE 2018: Backstage Redken

My first ISSE (International Salon & Spa Expo) was a success as I worked as lead support for Redken Artists, Tara Gardinar and Lindsey Olson alongside Edith Navarro and Jaclyn Harwood. Our Program, "Beyond Brunette" focused on color trends for Brunette Clientele with formulas and inspiration using Redken hair color and styling haircare.

 the "Beyond Brunette" team

the "Beyond Brunette" team

I flew from Louisville, KY to Long Beach California and stayed at the Renaissance Hotel across from the Long Beach Convention Center that housed the event. 

 long beach, California convention center

long beach, California convention center

I had just seen a lot of this crew not even a week later working the NRAC 2018 convention.  ISSE is hosted by the Professional Beauty Association (PBA) and is the largest beauty event on the west coast. Hairstylists, muas, nail techs, manufacturers and beauty insiders from around the globe come for the three day educational event.

 it's official

it's official

 Tara & Lindsey grace the stage at the Redken presentation booth

Tara & Lindsey grace the stage at the Redken presentation booth

What is so thrilling about working backstage is seeing other artist I idolize who work for other brands. The energy can be felt pretty much everywhere. 

 meeting social influencer Elizabeth Faye & Cassandra McGlaughlin

meeting social influencer Elizabeth Faye & Cassandra McGlaughlin

 hands in the middle....team work is the dream work

hands in the middle....team work is the dream work

There was plenty of walking from the hotel to the convention center and finally to the Redken model room. Team Redken arrived with tools to set up a day of prep on both models and a ton of mannequins that were on display throughout all the programs. We all spent hours working on mannequins from cutting, styling and multiple color applications to a single mannequin.

 Matty on the red carpet

Matty on the red carpet

 Edith on the red carpet

Edith on the red carpet

Tight quarters for sure but fortunately we all have worked together before and as an artists you easily adapt to all your environments. It's fun, exciting and busy. 

 backstage Redken model room

backstage Redken model room

 Redken artist, Lindsey Olson

Redken artist, Lindsey Olson

Each program had a total of five performances divided into two show days. Redken presentation booth was centered in the show room and had a small stage surrounded by seating areas for the attendees/hairstylists. Through out the show the hairstylists could make purchases at the booth of the latest and greatest Redken hair color and haircare.

 Redken Artist, Tara Gardinar 

Redken Artist, Tara Gardinar 

 all smiles with mannequin "Ellie"

all smiles with mannequin "Ellie"

The entire experience was amazing along with the warm California climate. I look forward to the next opportunity to work manny more ISSE shows. Next stop: ABS....see you in Chicago

 Redken artist, Edith Navarro

Redken artist, Edith Navarro

 Redken artist, Jaclyn Harwood

Redken artist, Jaclyn Harwood

 selfie time with Edith

selfie time with Edith

 #dreamteam 

#dreamteam 

 Social Influencer, Spencer and Redken Social, Kyle

Social Influencer, Spencer and Redken Social, Kyle

 Suzanne & Jeremie

Suzanne & Jeremie

 #girlpower

#girlpower

 with Sam Villa

with Sam Villa

 Sean, Veronica and Tara

Sean, Veronica and Tara

BTS video of Team Redken ISSE 2018

Lucy

Photographer, Louis Tinsley asked me to do hair for an evening photoshoot. I agreed as I like the model, designer (Frances Lewis) and make up artist  (Matt Goodlett) involved in the project.  This was also my first time collaborating with Louis so I was really excited.

 Professional image by Louis Tinsley

Professional image by Louis Tinsley

Louis requested a blue wig and I have this dark blue blob wig i styled on Model, Lucy. I braided her hair before covering with a wig cap then attached the wig on her head. I used love heat on a hair dryer and Fashion Works 12 working spray to shape the wig. Once in place I used Control Addict 28 to lock the hairstyle.

 The team

The team

 Professional image by Louis Tinsley

Professional image by Louis Tinsley

Designer, Frances Lewis designed the gorgeous sheer dress that was worn by Lucy. 

Make up artist, Matt Goodlett created a dark smoky eye with a hint of bronze. The look was complete with a dramatic brow and matte nude lip. 

This was a quick shoot that lasted under four hours. I look forward to more shoots with these creative artists.

 designer Frances Lewis final touches on her gown

designer Frances Lewis final touches on her gown

 bts camera image

bts camera image

 shaping hairstyle on model, Lucy

shaping hairstyle on model, Lucy

 on set with Louis

on set with Louis

Credits

Model | Lucy Duane                 @lucyduane

Photography | Louis TInsley    @louistinsley

Wardrobe | Frances Lewis        @ann_deevelyn_clothing_co

Make Up | Matt Goodlett         @mattgoodletmakeup

Hair | Matthew Tyldesley          @hairbymatt

BTS making of video: LUCY

 selfie time with Lucy

selfie time with Lucy

NRAC 2018 Grand Opening

I've been a redken since 2010 and have attended many (Redken Artist Connections) (NRAC)  Every two years,  Redken artists from all over the world are invited to attend this educational conference that is geared to educate and inspire. 

 the entire grand opening team

the entire grand opening team

his time was pretty awesome as I was selected to be part of the Grand Opening teams that kicked started the three day educational event.

 it takes a village. Model Alayna hair taken down by Parnelli, Chris and I

it takes a village. Model Alayna hair taken down by Parnelli, Chris and I

 me and MJ

me and MJ

Working backstage is always exciting, crazy and fast paced. I love the synergy of working with artists that are 100% invested in their craft as I am.

 Parnelli and Brent getting wiggy

Parnelli and Brent getting wiggy

 smiles and cornrows on model, Geena

smiles and cornrows on model, Geena

To my surprise every artist was going to be on stage doing hair and this was my first for Redken.

 creating hair "mats"

creating hair "mats"

 Chris, Kris and Sam getting hairy

Chris, Kris and Sam getting hairy

The days were spent coloring, styling, braiding hair and practicing looks that averaged a 14+ day. With so much excitement it's rather hard to sleep and Adrenaline and excitement are what keeps one going.

 Lindsey braiding on mannequin

Lindsey braiding on mannequin

The model room is covered in plastic wrap to protect the vote carpets and chair at the beauty JW Marriot Hotel that became my home for a week. Rows of Redken haircolor and styling products and hair care were stacked on tables along with hair tools, wigs, tripods and kanekalon braiding hair.

 Tara and Adina

Tara and Adina

 celebrate your wins with hands in the middle

celebrate your wins with hands in the middle

Each day started with a meeting that highlighted what needed to get done. The smell of hairspray filled the room and hair was being colored, cut and braided on models.

 on stage for grand opening

on stage for grand opening

The theme this year was "Hair is Art". Three contemporary artists (Pollack, Lichenstein and Calder) worked would be translated into wearable hairstyle on all models and dancers that were in the show.

Between getting prepped both models and dancers were is wardrobe fitting, runway rehearsals and hair run throughs. In addition all Redken artist were expected to partake in dress rehearsal to work out all kinks. Everyone involved worked early mornings and late hours into the night to be ready for grand opening night.

26815068_10156154172028993_9033046072257655567_n.jpg
 backstage with Adina

backstage with Adina

27067505_10210554254479221_8587168738316560447_n.jpg
26805258_10210554253919207_3645901955792041698_n.jpg
26908033_1166213693511418_4651896162159161869_n.jpg

Team

Chris Baran        Brent Borreson        Adina Doss       George Garcia     Tara Gardinar

Sean Godard     Parnelli Guard         Justin Issac         Julie Lahr             Ellen Lawlor

Janelle McManus   Roger Molina      Lindsey Olson     Brayden Pelletier      Kris Sorbie

Staley Scott           Suzanne Sturm          Matthew Tyldesley         Hugo Urias  

Sam Villa                Lori Zabel     Chris Moody

 models at grand opening

models at grand opening

Backstage 2018 NRAC Grand Opening team video

Shades EQ Pastel Pink N Peachy

So excited when a new color line is launched by Redken. Especially these new Shades EQ gloss Pastels.

 My client,  Karen  wanted to experiment with pink hair of sorts and I had mentioned the introduction of new pastel hues by  Redken in Shades EQ Glosse s.

My client, Karen wanted to experiment with pink hair of sorts and I had mentioned the introduction of new pastel hues by Redken in Shades EQ Glosses.

 before

before

She was game for anything and since she was already a blonde I thought this would be a great opportunity. I decided to lighten her up just a bit so I did a foiled highlight with some heavy balayage lightening on the ends using Redken Flashlights combined with pH Bonder along with Colortrak Long foils.

 before

before

After processing, treating the hair with #2 in pH Bonder and shampooing I did a flash tone at the shampoo bowl using 09T in Shades EQ Glosses.

 application 

application 

 application 

application 

I dried the hair then proceeded to mix up Shades EQ pastels Pink and Peach.

 after pre lightening 

after pre lightening 

 after pre lightening 

after pre lightening 

 color was mixed with Product Club Mixer

color was mixed with Product Club Mixer

I applied the peach zone in her root area and alternated between pink and peach through the ends of her entire head on Colortrak Meche Strips. Processed at room temperature for 25 minutes. Shampooed and conditioned proceeded by styling.

 Shades Pastels processing on Colortrak Meche

Shades Pastels processing on Colortrak Meche

I round brushed Karen's hair with Pillow Proof Primer spray followed by Guts 10. Afterward I spiral curled the hair with the Sam Villa curling wand and Iron Shape 11. The color lasted about 4 weeks and head a beautiful, sheer rose gold finish.

IMG_8575.JPG
IMG_8557.JPG