2019 IBI Awards International Award Winning Image/ Best Braid Hairstyle “Arcadia Blooms”

Amazing concepts come from everywhere and at any time. About two summers ago I had thought about doing a hairstyling collection with braids inspired by my backyard pond and floral garden. The concept was in the early stages of development and I had shared the idea with my friend Genna Yussman Greene. I had a general direction for where I wanted to go for hairstyling but had not finalized what I was thinking for wardrobe or make up. I had put together a vision board with paper fashions and bold eye make up. I would have Genna do both the styling and the photography and Isidro Valencia for make up.

2019 IBI Award Finalist Best Undo/Upstyle“Arcadia Blooms” — 2019 IBI Award Finalist Best Undo/Upstyle
“Arcadia Blooms”

I spent two days practicing on my mannequins. Spending alot of time on them meant having sore hands and fingers. Blow drying long hair, practicing sectioning, various braids and braiding techniques. I used hair pads and lots of hairstyling products. I used hot tools, clips and lots of hairspray on these days. I took photos with my camera phone and sent to both Genna and Isidro. Genna sent me camera pics back of the wardrobe she was putting together. I was able to visualize the model’s face when I created the looks which made the day of the photoshoot easier to adapt the style to the models.

image by Genna Yussman Greene / Absolute Studio

Our studio (Absolute Studio) was freezing in December and I staggered the models through out the day. Each model took over two-three hours per styling along with an hour of makeup. The girls turn up the heat for Genna while she took photos but we were all freezing. Fortunately the entire shoot was worth it at a whopping ten hour day plus an additional 6 hour day for the second day.

award winning Image IBI 2019 award winner. image by Genna Yussman Greene / Absolute Studio

I could not have asked for a better set of talented models. I booked Theresa Krosse, Chelsey Malm and Dakota Bruton. I had decided last minute along with Genna to introduce a fourth hairstyle and with that we added an additional shoot day and another model, Lucy Duane. Each look was very technical and showcased intricate braiding and long hairstyling and finishing. The make up Isidro created was bold and clean and really showcased the beauty of each model’s bone structure.

IBI 2019 Finalist / image by Genna Yussman Greene / Absolute Studio

Chelsey’s hairstyle consisted of a braided hair veil that draped the side of her face and formed from on scalp braids. I set her hair with a curling iron with the remainder of her hair. Afterwards the hair was backcombed, brushed and styled into shape.

Theresa’s look is all about texture. I created a lot of on scalp braids and a large fish tail on top of her head. The ends of the braids after securing with micro bands I wrapped them around large hair pins and heat styled them with a hair iron. This technique in the beauty industry is referred to as “Rick Racking”. Afterwards the hair was brushed out and sprayed with hairspray.

A lot of hairdressing went into each look. Hair was set on each model first using Redken’s Gut 10. Hair was braided using Water Wax, Braid Aid and set with the Sam Villa texture iron, straightening iron and marcel iron in some combination on the four models. Hairsprays of choice were Fashion Works 12, Control Addict 28 and Triple Dry 32.

lucy’s hairstyle included on scalp braids that curved the rounds of the head. I created a textured high ponytail I then brought across the top toward the face. I took the ends of the braid and secured them on top the ponytail and pulled the hair between the braids. I created a single braided rose on her left side. I used Water Wax on the braids for control and lots of shine. I liked the contrast of the textured, matte ponytail with the sleekness of her braids.

For Dakota’s hairstyle. I did a lot of ponytail on the back and sides of her head. I backcombed a large section and secured with pins. I did several fishtail braids that I fanned out and wrapped over the backcombed section. The front of her hair did on scalp braids and I formed the ends of the braids into flowers. You can see below how I changed my design from the mannequin prep day below.

Isidro convinced me to enter the 2019 IBI awards (International Beauty Industry Awards) I entered three of the looks. I found out on October 1st one of the images won the award for “Best Braided Styles” and a second image was named a finalist for, “Best Undo Hairstyle”. I could not believe it and was beyond thankful. Our team worked so hard.

The entire collection was submitted for publication and published in a four page spread in Feroce Magazine in the July 2019 issue. The collection had a snippet featured in the June 2019 of Beauty Launchpad magazine.

Models:

Theresa Krosse @theresa_krosse

Lucy Duane (Heyman Talent Agency) @lucyduane

Dakota Bruton @dakotabruton.model

Chelsey Malm (Tribe Management) @chelsey.malm

Photography | Wardrobe: Genna Yussman Greene @gennayussman

Make Up: Isidro Valencia @valenciamakeup

Hair | Creative Direction: Matthew Tyldesley @hairbymatt

official bts making of Arcadia Blooms

I am a busy body and always have been. As far as I can remember I can never sit still and to this day I like to sit up at night after working at the salon and create and practice on mannequins and custom wig pieces. I can get inspiration from anywhere and I had stumbled across some really pretty shades of teal in synthetic hair from my local hair shop.

I had started to create some braids using the hair and I loved how the ends turned out but had put that aside to create a similar piece for another collection. This sometimes happens as an artist. I knew I wanted to return to this collection but had worked on some other pieces for two other shoots. It had also been a while since i had worked with Isidro Valencia so I knew I wanted him to be in charge of the make up to go with each piece I decided to create.

This look for Abbie was done by using straight kanakalon hair which I meticulously braided. Afterwards the braids were formed into shape and sewn into a headdress.

It took me several weeks with work and travel as priority as I would work in my freetime, in the evenings and on the weekends. I took snapshots with my phone and sent to Isidro to inspire his make up creativity. We would feature this collection in my art studio I shared with Genna Yussman Greene (wardrobe stylist and photo retoucher) at Absolute Studio in Louisville, Ky and Tony Welsher would photograph the collection.

forming the hair to the headdress using Redken’s Control Addict 28 and heavy heat from hairdryer

The “Pink Lady” hairstyles is very whimsical, Dr. Seuss like feel with a braided veil to cover Dezaray’s face for a dramatic effect. Konakalon Hair was cut into small pieces and fused to a active mesh covered with plaster strips custom head piece. I used matching colored thread instead of elastics to create the braided net veil.

I wanted this collection to showcase braids and feature lots of texture. I created various braids and created form with unusual shapes and hair forms using plaster strips, light weight active mesh. Custom wigs and hair . I kept the shades various hues of “cool” tones and “pastels”.

Photo Sep 17, 2 06 20 PM.jpg — Dezaray on set

Everything turned out to have a “Space Goddess” feel. I used beads and various hair setting techniques in advanced to set and prep the hair pieces for the day of the shoot. I did have to give my hands a break as the preparation of this took several weeks and several hours of braiding.

I took Custom wigs and stacked them using hair forms to create this look on Tracy. I did a lot of prep work on the wigs such as the twisting and ric-racking technique for texture along with stringing the ends with beads.

This look on Dominique which I later referred to as “The Jaguar” started first from forming light weight wire into a headdress. I used plasters of Paris strips to cover the wire then after drying, painted in acrylic the base to match the shades of hair I was using. It was then covered with the braids and matching konakalon hair.

molding the headdress with plaster strips and wire

I found this color at my local hair shop and fell in love with the color effect. I had to braid quite a few of theses

Soft lighting was used to enhance the hair and make up but not to overpower. The same cool tones were used in opposing position with gels in diffused tones. Genna provided simple black bandeau tops as to create the perfect canvas to showcase the hair and make up.

The bast of this was done with active meche and paper mache

For make up isidro decided on two themes: two models were done in avant grade style of make up inspired by his favorite painter, Jackson Pollack. Then the other two models were done is sultry, glamorous make up.