Lights, Camera, Hairspray, lipstick…it’s time for these models to work it for the cameras.

Photo Finish was a rousing success once again as hairstylists from around the world (This time we had attendees from Dubai and Australia) for a three day, hands on, Immersive experience executing their very own photoshoots.

Noah Hatton and I once again reconvened at The Redken Exchange in Manhattan. This time joined by fellow Redken artist, Lindsey Olson. Our program is 90% hands on experience. Attendees have theory highlighting contemporary and past photographers, along with each facilitator presenting a portfolio of their work to fuel inspiration .

By Day three we were joined by New York Photographer, Joseph Rivera and make up artists Xinxin Chang and Samantha Martinez.

Attendees work on both mannequins and real models for Alicja Models Agency in NYC on day 1 and 2. Foundation skills of basic ponytails, French and Italian twist along with marcel iron work are demoed then executed by the attendees.

By day 3 attendees will have created a vision/mood board reflecting their “brand” of hair they would want to create during their photoshoots. This allows total creative control but also keeps the photoshoot on point and allows everyone involved has a clear path to the vision set by each attendee.

We spent a total about 30 hours packed into three days of exciting, fun, educational photoshoot.

You won’t want to miss Photo Finish and we would love to have you there. Below, two optional dates for 2019:

March August

BTS Of our three day class in NYC sign up at redkensalon.com

Facilitator | Matthew Tyldesley @hairbymatt

Facilitator | Lindsey Olson @lindsey.marie.olson

Facilitator | Noah Hatton @noahbhatton

Photographer | Joseph Rivera @byjoseprivera

Make Up Artist | Xinxin Wang @xinxinwang_xinxinwang

Make Up Artist | Samantha Martinez @sam.martin.beauty

Alicja Burek @alicjaevents

I was beyond excited to receive a contract for my first program, "Photo Finish" at the Redken Exchange in New York City. New relocated to the second floor of 404 5th Avenue, the Exchange has been education salon professionals for over 20 years. In addition to be excited I was a bit nervous as facilitating at the Exchange was a new challenge for me.

Fortunately I was co facilitating with editorial hairstylist, Noah Hatton. The class is a three day program that goes through theory including history of some famed editorial photographers who set the initial standards in the industry. Hands on experience with both mannequins and live models from a top NYC agency. Learning fundamental hair setting techniques including marcel iron work, French and Italian twists and ponytails and correct hairstyling products to use.

Lucie finish touches on her model's hairstyle

Whitney and  model, Leah — Whitney and model, Leah

In addition the program allowed hairstylists to hone their finishing techniques, create a broader understanding of personal branding, team building with an editorial team and learning to cope with challenges that arise on set.

Hairstylists were given real time coaching and exercises as looks were first demoed by both Noah and I then they would be responsible to create from the demos. Hairstylists were given homework to find images to create vision boards to tell a story. Inspiration could come from magazine or google/pinterest images including hairstyles, makeup and fashion.

its takes a village model, Tara being done up by Xinxin and hairstylist, Lana

Each hairstylist was assign a professional model on Day 2 to practice the technique and to build rapport with the model. This would give the hairstylist ample time to get to know their personalities as well as analyze their facial shapes to start visualizing what they wanted to create on Day 3.

MUA Xinxin does make up on model, Valentina

Day 3 brought a lot of excitement as each hairstylist was free to create two solid looks on their models reflecting their style. I worked with each hairstylist and model one on one selecting wardrobe close to their vision boards. Photographer Joseph Rivera photographed each model with make up by Xinxin Wang.

Gabriella is all smiles while setting her model

Noah and I accompanied each hairstylist on set to assist them with their models in front of the camera. It was an exciting day and a victory to see everyone fully invested and working so hard to create their works of art.

BTS video from Photo Finish

To sign up for the October session of Photo Finish sign up at redkenpro.com

Noah Hatton @noahbhatton

Matthew Tyldesley @hairbymatt

Xinxin Wang @xinxinwang_xinxinwang

Joseph Rivera @byjosephrivera

PHOTO FINISH 10/18

The Redken Exchange: PHOTO FINISH 4/18