NRAC 2018 Grand Opening

I've been a redken since 2010 and have attended many (Redken Artist Connections) (NRAC)  Every two years,  Redken artists from all over the world are invited to attend this educational conference that is geared to educate and inspire. 

 the entire grand opening team

the entire grand opening team

his time was pretty awesome as I was selected to be part of the Grand Opening teams that kicked started the three day educational event.

 it takes a village. Model Alayna hair taken down by Parnelli, Chris and I

it takes a village. Model Alayna hair taken down by Parnelli, Chris and I

 me and MJ

me and MJ

Working backstage is always exciting, crazy and fast paced. I love the synergy of working with artists that are 100% invested in their craft as I am.

 Parnelli and Brent getting wiggy

Parnelli and Brent getting wiggy

 smiles and cornrows on model, Geena

smiles and cornrows on model, Geena

To my surprise every artist was going to be on stage doing hair and this was my first for Redken.

 creating hair "mats"

creating hair "mats"

 Chris, Kris and Sam getting hairy

Chris, Kris and Sam getting hairy

The days were spent coloring, styling, braiding hair and practicing looks that averaged a 14+ day. With so much excitement it's rather hard to sleep and Adrenaline and excitement are what keeps one going.

 Lindsey braiding on mannequin

Lindsey braiding on mannequin

The model room is covered in plastic wrap to protect the vote carpets and chair at the beauty JW Marriot Hotel that became my home for a week. Rows of Redken haircolor and styling products and hair care were stacked on tables along with hair tools, wigs, tripods and kanekalon braiding hair.

 Tara and Adina

Tara and Adina

 celebrate your wins with hands in the middle

celebrate your wins with hands in the middle

Each day started with a meeting that highlighted what needed to get done. The smell of hairspray filled the room and hair was being colored, cut and braided on models.

 on stage for grand opening

on stage for grand opening

The theme this year was "Hair is Art". Three contemporary artists (Pollack, Lichenstein and Calder) worked would be translated into wearable hairstyle on all models and dancers that were in the show.

Between getting prepped both models and dancers were is wardrobe fitting, runway rehearsals and hair run throughs. In addition all Redken artist were expected to partake in dress rehearsal to work out all kinks. Everyone involved worked early mornings and late hours into the night to be ready for grand opening night.

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 backstage with Adina

backstage with Adina

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Team

Chris Baran        Brent Borreson        Adina Doss       George Garcia     Tara Gardinar

Sean Godard     Parnelli Guard         Justin Issac         Julie Lahr             Ellen Lawlor

Janelle McManus   Roger Molina      Lindsey Olson     Brayden Pelletier      Kris Sorbie

Staley Scott           Suzanne Sturm          Matthew Tyldesley         Hugo Urias  

Sam Villa                Lori Zabel     Chris Moody

 models at grand opening

models at grand opening

Backstage 2018 NRAC Grand Opening team video