RECLAIMED

Great ideas and concepts can stem from anywhere. Executing the vision ones see in their mind can easily be shared with a group of people who further bring into their own artistic creativity to further bring the vision to life. One of the models, Katya Estes I had booked for a hair collection at Absolute Studio INC. We have worked together several times and she is an amazing muse to channel any look. I asked her to send me the images of which I loved and sent to our team, Genna Yussman Greene and Tony Welscher.

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the perfect lighting for the perfect lip application with Bethany

the perfect lighting for the perfect lip application with Bethany

I contacted make up artist, Bethany Hood to do make up. This would be one of our last collection together since she was relocating to L.A. to work on film and sets out there. She gladly agreed to come to the studio and to work on Katya’s beautiful face.

What really brought this collection to life was the wardrobe. Genna literally went to Goodwill and purchased used sleeping bags, bed sheets, part of a childs car seat, belts and unconventional items. She literally pieced and draped the fabrics on Katya into three solid looks. This is really what made this collection pop with a Goodwill “Couture” vibe.

up close of the black, asymmetrical hairstyle

up close of the black, asymmetrical hairstyle

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image by Tony Welscher

image by Tony Welscher

image by Tony Welscher

image by Tony Welscher

For the hairstyling I created to contrasting looks that swayed to the avant grade; asymmetrical, irregular and gaudy. I basically stacked 2/3 wigs for each look on Katya’s head. I first secured her hair to her scalp with braids to created a foundation to support the wigs. I used several round hair pads to create the shape along with Kanekalon braiding hair of which I covered even more of the hair pads and pinned them into the overall shape. Once completed I took black elastic cord and tied it with no rhyme around the entire form. Redken’s Control Addict 28 hairspray was a must on set!!

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legs for days

legs for days

Genna is prepping Katya in “Goodwill” wardrobe

Genna is prepping Katya in “Goodwill” wardrobe

for Make up, Bethany created a very clean, dewy canvas on Katya. Soft defined brows, Shimmer/highlighter brushed crossed both cheeks and eyelids. Soft warm eyeshadow with a tint of orange and a blood orange lip to complete the look.

image by Tony Welscher

image by Tony Welscher

image by Tony Welscher

image by Tony Welscher

After shooting, Images were edited by Genna and prepared for publication. You never know how long it maybe for the publication gets excepted for print from any publication but we didn’t have to wait long. Elegant Magazine eagerly accepted the collection and it was published in a 7 page fashion spread in the Nov/Dec 2018 issue. We were ecstatic about the release and grateful to Elegant Magazine.

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We spent about 8 hours prepping Katya for three looks on set. Tony photographed Katya on a light grey backdrop with overhead lighting to create “Shadows”.

it takes a village

it takes a village

Life always throws obstacle in your way…The past year our team worked very hard to produce new materials for 2019. It was so good to finally be able to reveal and release some of the work we worked so hard to create and grateful to all the people involved. It’s important in life to take down time, reinvent, rebalance, reflect and celebrate all wins.

Credits

Model | Katya Estes @

Make Up | Bethany Hood @thehouseofhood

Hair | Matthew Tyldesley @hairbymatt

Wardrobe | Retouch | Genna Yussman Greene @gennayussman

Photography | Tony Welscher

on set with Katya and Tony behind the lens

on set with Katya and Tony behind the lens

In memory of Tony Welscher. He would have been very proud of the work we put out and we will miss him.

selfie time with Katya

selfie time with Katya

BTS of Reclaimed

from the pages of Elegant Magazine

from the pages of Elegant Magazine

from the pages of Elegant Magazine

from the pages of Elegant Magazine

celebrating the win!!

celebrating the win!!

REDKEN SYMPOSIUM 2019 BACKSTAGE GRAND OPENING

Dear Symposium,

it’s been two years since our last encounter…

with grand opening model, Amanda Fields Bennett

with grand opening model, Amanda Fields Bennett

Grand Opening Team

Grand Opening Team

I had the most amazing time at Mandalay Bay as part of the Grand Opening Team (GO Team). If I said It wasn’t hard work that would be a lie but then again nothing is truly appreciated unless it is earned.

dream team with Allen, Alex & Kelly

dream team with Allen, Alex & Kelly

Ellen, Dave, Issa and Jill pose for the camera

Ellen, Dave, Issa and Jill pose for the camera

This was my fifth working anniversary of Symposium. Every two years a new surprise, an experience, a memory that one never forgets. I arrived on a rainy Tuesday in what is usually sunny Las Vegas. Grabbed my two overstuffed suitcases (Yes, I’ll need everything in them. More than half are hair tools.) I hailed a taxi and scooted off to my home for the week, Mandalay Bay.

Chris & Brent discussing this look

Chris & Brent discussing this look

Noah and Marie avoiding the hair “Spikes”

Noah and Marie avoiding the hair “Spikes”

After devouring some food and checking my bags into my room I headed to the arena model room. The model room was being prepped for the artists’ and model arrivals. The model room is covered in plastic to prevent damage with rows of long tables, Redken hair color, styling and hair care products.

Parnelli is about the create some volume

Parnelli is about the create some volume

Allen, Tim & Jill fitting a model with her wig

Allen, Tim & Jill fitting a model with her wig

The first day or two is really getting acclimated to the space and pretty much like a reunion. I’ve known some of these people for years, have worked on past shows or projects or have been mentors/inspirations since my hair school days. Everyone is getting to know the logistics and flow of the show, schedule and expectations although these can change from one day to the next. Everyone starts to figure out their roles and we basically all work together. Once a project or a model is partially complete we move to the next model to prep them. Any given time a model/dancer will have 4/5 people working on them together or consecutively.

selfie with Zoraida, Ellen and Parnelli

selfie with Zoraida, Ellen and Parnelli

wig city / designed by Redken grand opening hair team

wig city / designed by Redken grand opening hair team

Backstage work comes in flows; at first the work is slow but then it revs up were you feel there are not enough hands on deck. I really enjoy those moments…It’s what really excites me and gets me going. Working with this team you feel the magic. You also feel exhaustion, hungry and are glad you chose to wear comfortable shoes.

all smiles from Justin

all smiles from Justin

Las Vegas, Redken has arrived!!

Las Vegas, Redken has arrived!!

In the model room everyone finds a spot to secure their tools and to work nearby but a lot of times you end up floating from space to space to support another artist working on a model or to finish that project. Team work is imperative.

creating volume on lovely Lucia Oskerova

creating volume on lovely Lucia Oskerova

all that braids with Jennifer & Alireza

all that braids with Jennifer & Alireza

I also love working with the models. They are young, energetic and can rock any hairstyle you give them. They are perfects muses and its fun getting to now them while prepping their hair. The work load gets busy and with deadline so are few missed meals were not uncommon. Plus I was craving bacon the entire time!!

Julie is excited about hair

Julie is excited about hair

on stage with Ellen & Dave

on stage with Ellen & Dave


The energy go the Redken artist tribe keeps you going. It was an honor and privilege to be here. I got to catch up with my peers while working. Making small talk and catching up on the past year or two.

jill and Ellen tackling this look

jill and Ellen tackling this look

selfie with Sheree

selfie with Sheree

Seeing the models/dancers come to life in wardrobe is amazing. Backstage you see the models/dancers between their wardrobe fittings and rehearsal so they’re always partially done until the day of.

Noah on hair duty

Noah on hair duty

working on this wig with Alex

working on this wig with Alex

It takes a village as model room coodinators, main stage artists, Corporate NYC staff were all working together in synergy to make this a smooth operation. It really takes a village and someone to lead such Suz Sturm who was in charge of running the show from start to finish and Chris Baran who oversaw all the hair that was to be viewed on stage at the grand opening. Wardrobe by Jeremie & Pascal. The grand opening team is comprised of artists from all over the world, have won hair competition awards, facilitate classes, create editorial work and specialize in finishing skills of braiding, haircutting, wig making, long hair dressing and so much more. Everyone worked so hard!!

Grand Opening Stage

Grand Opening Stage

strike a pose grand opening outfit

strike a pose grand opening outfit

The show featured five sequences with strong emphasis on music culture. It was also about dual personality and how the city life of NYC changes from the day as well as it’s inhabitants. We had team on both side of the side the night of the grand opening along with the team from wardrobe. As dancers would exit the scene we had to work together and very quickly to remove existing hairstyles, wardrobe and redress the dancers. It was chaotic, very hard to see in the dark corridors and your heart was racing. The bottom line was the show.

Alex and I posing with model, Lucia Oskerova

Alex and I posing with model, Lucia Oskerova

with actor, Anthony Michael Hall

with actor, Anthony Michael Hall

It all happened so fast and so successfully. You could hear the audience cheering. The entire week of preparing for this very moment. After finishing the final models we all raced ourselves to line up to walk out on stage in front of a massive audience. The feeling was surreal and exciting seeing the faces of 10,000 attendees cheering with excitement…this was the icing on the cake for me.

With Chris Baran

With Chris Baran

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BTS of Grand Opening Redken Symposium 2019

I will always cherish this experience along with all the other memorable ones. I am so glad I got to experience this with so many of my closest peers. You always re inspire me! I’ve had plenty of bacon upon returning home.


See you in two more years!!

Sincerely,

Matty

xoxo






















The SUCCUBUS Chronicles

Succubus. Vampire. Demon. Creatures of the Night. Years ago I did a a collaborative series fueled by my love of horror films and halloween. It would exercise my passion for fashion and hair, produce two sequel, involve lots of talented artists, published three times and created an amazing experience. Looking back in retrospect we created a timeless body of work that is worth a revisit….The Succubus Chronicles

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

dream team: discussing our vision captured image by Gary Barragan

dream team: discussing our vision captured image by Gary Barragan

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

The initial collection was conjured together with award winning make up artist, Isidro Valencia and with published photographer, Joey Goldsmith. The three of us discussed our love for all things macabre and dark and wanted to create a serious collection inspired by the folklore of the “succubus”. I was responsible with both hair and styling along with creative direction with both Joey and Isidro. We secured three models and got permission to shoot at the historical Culbertson Mansion in Downtown Louisville, Kentucky.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

selfie with photographer, Joey and videographer, Blake

selfie with photographer, Joey and videographer, Blake

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

We spent an entire day at the eerie Culbertson mansion with its beautiful construction and full of historical antiques. I was not allowed to use hairspray whatever on the premises as it would collect in the air and unto the vintage heirlooms. That was a fun challenge. I was also in charge of styling and purchased expensive garments from Goodwill of which I paired jewelry and accessories.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

making up model, Chris with mua, Isidro

making up model, Chris with mua, Isidro

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

Joey did an amazing job of telling a story with the three models we had. He scouted various areas of the mansion prior to setting up lights and for staging every area we utilized. Jacey Calloway was our lead who created the allure and beauty a succubus needs in order to drain the life and energy from her victims. Chris Diaz and Erica Goldsmith play the unsuspecting couple that venture into the home of the succubus. As the night progress so do Jacey’s power and both Erica and Chris become creatures of the night.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

styling Elora’s mane. Image by Gary Barragan

styling Elora’s mane. Image by Gary Barragan

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Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Isidro created a very clean palette that encompassed the sultriness the models needed but turned it up a notch when the Succubus turned into her dark form. Heavy kohl rimmed eyes and defined brows with lots of contour and red lips. For hair I made a lot of custom extensions but wanted lots of texture with curls and lots of volume. Kind of the old world meets the new world for a timeless feel.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

bts of my working area: tools and vision board to bring the vision to life

bts of my working area: tools and vision board to bring the vision to life

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

We had custom nails designed by nail designer Maritza Cabalerro and had bts imaged photographed by Gary Barragan. The collection, “Succubus” debuted in Australia’s Like a Lion magazine fall issue.

Teaser for the upcoming Succubus-Incubus fashion editorial. Goldsmith photography Matthew tyldesley Redken artist Valencia make-up Liberty Designs Dark Heart Creative
Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

amazing working design bts by Genna Yussman Greene worn by Jacey

amazing working design bts by Genna Yussman Greene worn by Jacey

A sequel was brought up a year later and we wanted to go bigger and harder with this one. So many ideas came to mind but we knew the fashions would play a larger role for this and so we asked designer Genna Yussman Greene to create a collection for a follow up to our Succubus. She created a very slick and sexy collection in dark hues of red, violet and black featuring various textures, slim fitting and strategically showed off skin.

SUCCUBUS BTS VIDEO BY DARK HEART CREATIVE

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

working design bts by Genna Yussman Greene worn by Erica and Elora

working design bts by Genna Yussman Greene worn by Erica and Elora

We talked about using Jacey as our lead and inviting both Erica and Chris back but needed to up the ante and added two new models, Elora Antunez and John Wells. We split the shooting in two days. Day one was at ThoughtFly Studios and focused more on the artistry of hair and make up and was strictly beauty images. Day 2 was on location in full fashion editorial mode. This way we created two collections with two completely different vibes using the same models.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Genna’s original designs based on our vision per our meetings

Genna’s original designs based on our vision per our meetings

This time we got permission to use the lovely home of Janice Carter Levitch who had home in the highlands: Old gorgeous home covered with lots of shrubbery, stones and trees. There were lots of areas outside that provided a beautiful landscaped to create the darker world of the Succubus.

Succubus Incubus

Succubus Incubus

wardrobe touch up and model posing inspiration with Genna

wardrobe touch up and model posing inspiration with Genna

Succubus Incubus

Succubus Incubus

capturing both stills and video of Jacey and John with Blake and Joey. Image by Gary Barragan

capturing both stills and video of Jacey and John with Blake and Joey. Image by Gary Barragan

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

We again invited photographer, Gary Barragan back again to shoot bts images and brought in videographer, Blake McGrew who filmed promotional teasers and a small documentary. Maritza Cabellero was gracious again to create new set of nails for all the models to wear.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

John and Erica on set with Joey. Image by Gary Barragan

John and Erica on set with Joey. Image by Gary Barragan

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

working design bts by Genna Yussman Greene worn by Jacey

working design bts by Genna Yussman Greene worn by Jacey

We spent an entire day (14 hours) staging, prepping models and photographing all models. We were tired but knew we had made magic. Isidro pushed the makeup much more: much darker and harder and I turned up the hair full fashion runway volume with classic waves and vampy curls.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Joey capturing Elora behind the lens. Image by Gary Barragan

Joey capturing Elora behind the lens. Image by Gary Barragan

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

our creatures of the night, Elora, Jacey & Chris

our creatures of the night, Elora, Jacey & Chris

The collection, “Succubus / Incubus” debuted an impressive spread as well as grace the cover of Imperial Magazine’s fall issue and our beauty collection, “Succubus: Creatures of the Night” was a Bangstyle exclusive collection.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus

Succubus Incubus

Succubus Incubus

Succubus Incubus

I am beyond proud of these collections, the amount of work that went into them and the artists that combined their gifts and talents to create these timeless collections.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

so much fun on set. image by Gary Barragan

so much fun on set. image by Gary Barragan

Succubus | Incubus Principal Photography | Joey Goldsmith BTS Photography | Gary Barragan BTS Videography | Blake McGrew of Dark Heart Creative Hair | Matthew Tyldesley Makeup | Isidro Valencia Makeup Assistant | Ana Perez Original Wardrobe Design | Genna Yussman Greene Wardrobe Assistants | Jami Boston Guess and Kali Schmukie Nails | Maritza Caballero Featuring the Talents of Erica Goldsmith, Jacey Calloway, John Wells, Chris Diaz (Heyman Talent), and Elora Antunez.
Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

CREDITS

Photography/Creative Direction | Joey Goldsmith @joeygoldsmithphoto

Hair/Creative Direction | Matthew Tyldesley @hairbymatt

Make Up/Creative Direction | Isidro Valencia @valencia0612

Wardrobe | Genna Yussman Greene @gennayussman

MODELS

Jacey Calloway @hownowmeowcatt

Erica Goldsmith @ericagoldsmithactress

Chris Diaz @chrisryandiaz

Elora Antunez @mermaidqueen25

John Scott Wells @john_scott_well

BTS Photography | Gary Barragan @photobygaryb

Videography | Blake McGrew | Dark Heart Creative @darkheartcreative

Make Up Assistant | Anna Catalina Perez @anacperezhmua

Wardrobe Assistants | Kali Shmuckie | Jamie Boston Guest

Special Thanks to Culbertson Mansion, Like A Lion Magazine, Imperial Magazine, Bangstyle and Janice Carter Levitch, Eric Baker and ThoughtFly Studios.

selfie with Janice Carter Levitch

selfie with Janice Carter Levitch

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Jacey behind the lens with Joey. Image by Gary Barragan

Jacey behind the lens with Joey. Image by Gary Barragan

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with Chris and Jacey

selfie with Chris and Jacey

the make up master working on his canvas

the make up master working on his canvas

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with John

selfie with John

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with Erica

selfie with Erica

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with Elora

selfie with Elora

with my Bestie, Isidro. Image by Gary Barragan

with my Bestie, Isidro. Image by Gary Barragan

memorabalia: digital tearsheet from Like A Lion

memorabalia: digital tearsheet from Like A Lion

memorabalia: Cover of Imperial Magazine

memorabalia: Cover of Imperial Magazine

memorabilia: featured collection from Bangstyle

memorabilia: featured collection from Bangstyle

Runway On The Beach

Summer is the time when women rule and the world celebrates its many Queens. Genna Yussman Greene (Photographer & Stylist), Matthew Tyldesley (Hairstylist) and Caleb Yeske (Makeup Artist) celebrate summer and the power of women in this Summer spread. The looks are strong, beautiful and give women everywhere the inspiration to rule this season. Genna brings us a global tribal look that is regal, sexy and powerful. Complimenting this powerful look Matt proves that hair serves as a woman’s most convincing crown while Caleb’s makeup is the war paint perfect for every warrior queen. Summer is a woman’s time to shine. She owns her space and she will cede ground to no man! - Love Vascone

image by Genna Yussman

image by Genna Yussman

Bangstyle official collection 

image by Genna Yussman

image by Genna Yussman

I was excited when photographer and designer, Genna Yussman Greene asked me if I would be interested in shooting a swimsuit collection for summer 2018. I was beyond ready and wanted to do some sleek ponytails and big, voluminous hair. We need three models that were in top shape and we had worked with the three booked models in the past. 

image by Genna Yussman

image by Genna Yussman

Genna had purchased some african influenced swim wear and we wanted to incorporate that into this collection for a worldly feel. The looks are fashionable yet still wearable. I chose to keep the hair simple, commercial and glamorous. Custom hair pieces were used on all three models with a couple braids and large barrel curling irons to set the hair.

image by Genna Yussman

image by Genna Yussman

Make up artist, Caleb Yeske created a nice neutral palette for each model with soft smokey eyes, red and violet lip hues and ample bronzer for a "beach" side look.

image by Genna Yussman

image by Genna Yussman

My keep Redken styling products on set were Guts 10 Volume spray foam and my Sam Villa hair dryer and round brush. I wanted to create a little volume pryer to setting the hair with curling irons. I used a couple large marcels irons with Iron Shape 11, allowed the hair to cool. Afterwards each section was backcombed at the root area and lightly brushed out. Fashion Works 12 working spray was a must. I did a flat wave on Emily using the Sam Villa straightening iron. Custom made ponytails that matched each models haircolor were added for length and density.

image by Genna Yussman

image by Genna Yussman

image by Genna Yussman

image by Genna Yussman

The day went amazingly well just under eight hours. Two looks allotted per model for hair and make up with Caleb and I. Lots of snacks and scheduling are key to success.

On set with Genna and Crissa

On set with Genna and Crissa

image by Genna Yussman

image by Genna Yussman

profile of model Katie

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image by Genna Yussman

image by Genna Yussman

Credits

Models

Crissa Candler @crissacandler

Emily Bennett @emilybennett_

Katie Leigh Tarr @kt_tarr

Photography | Styling | Genna Yussman Greene @gennayussman

Make Up | Caleb Yeske @ckyhair

Hair | Matthew Tyldesley @hairbymatt

 

bts image of Emily

bts image of Emily

bts side image of Crissa

selfie time with Crissa

all smiles with Emily

all smiles with Emily

BTS making of “Runway on the Beach”

CORRECTIVE BALAYAGE

Every once in a while I gain a new client from "corrective color" experiences. The cases vary from do it yourselfers (box color) to previous hairstyists. Error can happen from improper application, damage from too high developers or overprocessing or so fourth. I never talk bad about another hairstylist's work as it would just be in poor taste but I do like to ask questions about previous hair color/chemical history to make the best judgement on color. 

after shot of miss Courtney

after shot of miss Courtney

So is the case with my lovely client Courtney, she had a previous hair color lightening job done that she was less than thrilled about. Most importantly, is the consultation and I need to really understand her wants and needs when it comes to visualizing her ideal hairstyle.

before

before

In this blog I will show before and after images along with images of application and formulation. She ultimately wants to be lighter along with a fringe and shapely layers. Courtney's hair is very thick with a slight wave pattern. A level 6 with natural red understones.

its all in the set  up  Product Club color mixer and foil dispenser, Framar color brushes, Redken Balayage Paddle, ColorTrak long foils

its all in the set  up  Product Club color mixer and foil dispenser, Framar color brushes, Redken Balayage Paddle, ColorTrak long foils

Courtney opts for low maintenance and comes into the salon every three to four months so balayage applications are ideal for her hair. She has no grey so I do both a foil and open air hair color technique (there are many numerous ways to go about correction but I found this technique to be easily executed). I'll be diffusing the points of lightener a few inches from her regrowth since she wants that "lived in look". 

all over foils placed throughout head

all over foils placed throughout head

I did an all over finely foiled highlight about 3/4 inch about. I used Redken's Flash Lift lightener with 20 vol along with pH Bonder. Afterwards I balayaged all the exposed hair with Redken Free hand clay lightener and 40 vol with pH Bonder and allowed to process at room temperature for 45 minutes. 

Balayage application between foils 

Balayage application between foils 

After processing hair was shampooed and treated. Shades EQ gloss was applied all over to her blown dried hair for 20 minutes. Formula 1 oz Crystal clear 1/2 09B, 1/2 09P and 2 0z processing solution.

processing 

processing 

I did a graduated layer hair cut to remove bulk with vertical cutting and created a soft horizontal fringe with point cutting. 

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Hair was styled with Pillow Proof Primer Spray and Guts 10 and a round brush. Take home recommendations pH Bonder treatment and Extreme shampoo and Conditioner. Iron Shape 11 is a must for any iron work on the hair. 

after

before profile

before profile

IMG_4642.jpg

after

before shot

before shot

My Vintage Valentine

Romance, Beauty, love and all things pretty. I have wanted to do a Valentine Themed photoshoot for some time. My creative partner, Genna Yussman Greene suggested we do one at the beginning of 2017.  Genna had put together some vintage dressers and I wanted to do some classy updos and polished hair. We enlisted our buddy, Isidro Valencia for make up and two gorgeous models and our team was set.

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We wanted to fuse romance, with big hair and vintage styling for a timeless feel. Genna ordered a custom floral backdrop to be used for the shoot. We chose two gorgeous models, Emily and Kristina. We have worked with both before and chose both girls for their beautiful facial structures, Their tall lean looks and their positive attitudes on set.

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This collection was release exclusively by Bangstyle as a featured collection. The staff at Bangstyle have been so supportive of the work we do and they said the timing for the release was perfect.

working on Emily's hair

working on Emily's hair

For Make up Isidro created a soft look consisting of soft smoky eyes, pink pastels color on eyes, shimmer, rosy cheeks and soft contoured cheeks.

Spring make up 2018 by Isidro modeled by Emily

Spring make up 2018 by Isidro modeled by Emily

on set with Genna and Kristina

on set with Genna and Kristina

For This undo I converged all of Kristina's hair upwards into a ponytail I then added a long hair pad and a large wefted hair extension and form the hair over the pad into the shape using Fashion Works 12 and a finishing brush from Tearsheet. Control Addict 28 was used to finalize the look.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

For this Fishtail undo, I fishtailed braided random sections on Emily's entire head then with the ends pinned them between the sections created for the fishtails. 

final image by Genna Yussman Greene

final image by Genna Yussman Greene

bts on Kristina on set

bts on Kristina on set

final image by Genna Yussman Greene

final image by Genna Yussman Greene

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

This updo was a lot of fun. I was watching a lot of the old "Dynasty" so I did this timeless, voluminous undo with Redken's Guts 10 for volume. Next hair was pulled upwards into a couple of ponytails. A small hair pad was used for the bump on top that hair was covered with Emily's hair using Fashion Works 12. I smoothed the hair using a small finishing brush. The other ponytails that hair was backcombed, smoothed and rolled into shape with bobbie pins. Finished with Control Addict 28 and Shine Flash 03.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

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The vintage look was set using Iron Shape 11 and Sam Villa's marcel iron and pinned to cool. Afterwards the hair was brushed out using Tearsheet's static free large tail comb and Fashion Works 12.  No bend clips were placed in the hair to set it while Isidro finished Emily's her make up application.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

Kristina's hair was set in the same fashion with Emily's only different placement and finished with Control Addict 28.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

Credits

Photography | Wardrobe | Set Design | Genna Yussman Greene @gennayussman

Hair | Matthew Tyldesley @haibymatt

Make Up | Isidro Valencia @valencia0612

Models | Kristina Russ @kristina_russ

              Emily Bennett @emilybennett_

selfie with Miss Emily

selfie with Miss Emily

Hair Loft Salon | Social & Styling

I received a class request incorporating long hairdressing technique and best social media practices for Redken Elite: Hair Loft Salon in Salina, Kansas. I spoke to educational director, Lana Carmona several weeks prior to the class to see what the hairstylists expectations and areas of educational development.

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I spent a few days coloring mannequins, practicing and creating several looks to showcase. It's all in the set: I needed to practice the looks before I could really feel confident in facilitation the looks to the hairstylists at Hair Loft. 

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I love finishing and I understand practicality of hairstyling for set versus salon. The looks have to be relevant, easily attainable, executed in a timely fashion and ultimately salon appropriate. With the upcoming Spring/Summer season approaching, wedding and prom hair will be in high demand from skilled hairstylists.

The looks were created with Basic hairstyling products by Redken.

Guts 10 build volume in damp or dry hair.

Move Ability 05 shaping cream very lightweight for braiding and controlling flyaways

Fashion Works 12 working spray great for control, taming flyaways and creating soft hold that can be reworked.

Control Addict 28 Finishing Spray to lock in the look.

the four looks

the four looks

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Infinity ponytail

Infinity ponytail

undo with hair pad

undo with hair pad

I arrived a day prior and restyled my mannequins for the following day. I was greeted by the entire staff that had eagerly been anticipating my arrival. I was a bit nervous but this crowd was a fun bunch.

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We started with foundation work: perfecting a blowout, reworking a shape and building volume. 

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Creating beautifully styled waves was requested by the several of the stylists so we did two styles of curls and brushed them out. After perfecting the curls each hairstylist had the opportunity to photograph the images with a ring light. After each segment we discussed discoveries and what worked.

infinity braid

infinity braid

We did several looks that contained fishtails, on scalp fishtails, on scalp french braids, infinity braids and chinese ladder braid.  The biggest joys for me our helping the hairstylists tap into their creative side. A few of the hairstylists were hesistant about their braid skills but they were great sports and together with coaching the mastered all the braids. I was blown away by the talent of these hairstylists. 

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The last look involved the usage of hair pads along with kanakalon braiding hair. The usage of these fueled their creativity even more and gave them more tools for completing their prom and bridal hairstyles. 

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Social media education was incorporated by helping the hairstylist generated their own content for their social media platforms/channels. Creating beautiful imagery on their phones with good lighting for posting. Lastly, creating a social media schedule to follow for posting content.

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The staff made me feel so welcome and I look forward to returning again for our next class. The even made lunch!! The salon was beautiful and the energy was good and these hairstylists truly care about their craft.

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www.salinahairloft.com

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infinity updo

infinity updo

bts video from Social & Styling class at Hair Loft Salon

with the staff of Hair Loft Salon

with the staff of Hair Loft Salon