ISSE 2018: Backstage Redken

My first ISSE (International Salon & Spa Expo) was a success as I worked as lead support for Redken Artists, Tara Gardinar and Lindsey Olson alongside Edith Navarro and Jaclyn Harwood. Our Program, "Beyond Brunette" focused on color trends for Brunette Clientele with formulas and inspiration using Redken hair color and styling haircare.

 the "Beyond Brunette" team

the "Beyond Brunette" team

I flew from Louisville, KY to Long Beach California and stayed at the Renaissance Hotel across from the Long Beach Convention Center that housed the event. 

 long beach, California convention center

long beach, California convention center

I had just seen a lot of this crew not even a week later working the NRAC 2018 convention.  ISSE is hosted by the Professional Beauty Association (PBA) and is the largest beauty event on the west coast. Hairstylists, muas, nail techs, manufacturers and beauty insiders from around the globe come for the three day educational event.

 it's official

it's official

 Tara & Lindsey grace the stage at the Redken presentation booth

Tara & Lindsey grace the stage at the Redken presentation booth

What is so thrilling about working backstage is seeing other artist I idolize who work for other brands. The energy can be felt pretty much everywhere. 

 meeting social influencer Elizabeth Faye & Cassandra McGlaughlin

meeting social influencer Elizabeth Faye & Cassandra McGlaughlin

 hands in the middle....team work is the dream work

hands in the middle....team work is the dream work

There was plenty of walking from the hotel to the convention center and finally to the Redken model room. Team Redken arrived with tools to set up a day of prep on both models and a ton of mannequins that were on display throughout all the programs. We all spent hours working on mannequins from cutting, styling and multiple color applications to a single mannequin.

 Matty on the red carpet

Matty on the red carpet

 Edith on the red carpet

Edith on the red carpet

Tight quarters for sure but fortunately we all have worked together before and as an artists you easily adapt to all your environments. It's fun, exciting and busy. 

 backstage Redken model room

backstage Redken model room

 Redken artist, Lindsey Olson

Redken artist, Lindsey Olson

Each program had a total of five performances divided into two show days. Redken presentation booth was centered in the show room and had a small stage surrounded by seating areas for the attendees/hairstylists. Through out the show the hairstylists could make purchases at the booth of the latest and greatest Redken hair color and haircare.

 Redken Artist, Tara Gardinar 

Redken Artist, Tara Gardinar 

 all smiles with mannequin "Ellie"

all smiles with mannequin "Ellie"

The entire experience was amazing along with the warm California climate. I look forward to the next opportunity to work manny more ISSE shows. Next stop: ABS....see you in Chicago

 Redken artist, Edith Navarro

Redken artist, Edith Navarro

 Redken artist, Jaclyn Harwood

Redken artist, Jaclyn Harwood

 selfie time with Edith

selfie time with Edith

 #dreamteam 

#dreamteam 

 Social Influencer, Spencer and Redken Social, Kyle

Social Influencer, Spencer and Redken Social, Kyle

 Suzanne & Jeremie

Suzanne & Jeremie

 #girlpower

#girlpower

 with Sam Villa

with Sam Villa

 Sean, Veronica and Tara

Sean, Veronica and Tara

BTS video of Team Redken ISSE 2018