My first ISSE (International Salon & Spa Expo) was a success as I worked as lead support for Redken Artists, Tara Gardinar and Lindsey Olson alongside Edith Navarro and Jaclyn Harwood. Our Program, "Beyond Brunette" focused on color trends for Brunette Clientele with formulas and inspiration using Redken hair color and styling haircare.
the "Beyond Brunette" team
I flew from Louisville, KY to Long Beach California and stayed at the Renaissance Hotel across from the Long Beach Convention Center that housed the event.
long beach, California convention center
I had just seen a lot of this crew not even a week later working the NRAC 2018 convention. ISSE is hosted by the Professional Beauty Association (PBA) and is the largest beauty event on the west coast. Hairstylists, muas, nail techs, manufacturers and beauty insiders from around the globe come for the three day educational event.
it's official
Tara & Lindsey grace the stage at the Redken presentation booth
What is so thrilling about working backstage is seeing other artist I idolize who work for other brands. The energy can be felt pretty much everywhere.
meeting social influencer Elizabeth Faye & Cassandra McGlaughlin
hands in the middle....team work is the dream work
There was plenty of walking from the hotel to the convention center and finally to the Redken model room. Team Redken arrived with tools to set up a day of prep on both models and a ton of mannequins that were on display throughout all the programs. We all spent hours working on mannequins from cutting, styling and multiple color applications to a single mannequin.
Matty on the red carpet
Edith on the red carpet
Tight quarters for sure but fortunately we all have worked together before and as an artists you easily adapt to all your environments. It's fun, exciting and busy.
backstage Redken model room
Redken artist, Lindsey Olson
Each program had a total of five performances divided into two show days. Redken presentation booth was centered in the show room and had a small stage surrounded by seating areas for the attendees/hairstylists. Through out the show the hairstylists could make purchases at the booth of the latest and greatest Redken hair color and haircare.
Redken Artist, Tara Gardinar
all smiles with mannequin "Ellie"
The entire experience was amazing along with the warm California climate. I look forward to the next opportunity to work manny more ISSE shows. Next stop: ABS....see you in Chicago
Redken artist, Edith Navarro
Redken artist, Jaclyn Harwood
selfie time with Edith
#dreamteam
Social Influencer, Spencer and Redken Social, Kyle
Suzanne & Jeremie
#girlpower
with Sam Villa
Sean, Veronica and Tara
BTS video of Team Redken ISSE 2018