Angelic

Matthew Tyldesley November 27, 2019

Collaboration and team work make the best photoshoots. I was asked by fashion photographer, Jessica Budnick to style hair one sunday last winter. It would be one model with make up by Ebony Campbell. I had the date open and was looking forward to working together.

Claudia Sheiderich was the model Jessica booked and it was her first photoshoot. No restrictions were given for hair or make up so it was up to Ebony and I to work off one another. I chose to work with the model’s natural texture and a bit of heat styling with a couple different curling irons.

I used Redken’s Guts 10 with a blowdryer and round brush to build some volume in Claudia’s hair. Afterwards I sectioned the hair and curled it with Sam Villa’s one inch curling iron setting with Redken’s Iron shape 11. once the hair cooled I brushed it out and lightly spray with Fashion Works 12 hairspray.

Another look involved converging the hair into a messy pony tail and leaving a lot of the hair around the face out. I would then use a very small marcel iron by Hot Tools and tightly coil that hair around the iron. I would then brush that hair out and on set we would use a blower to activate movement in the hair.

Jessica used the same sheet of foam fabric through out the entire shoot by altering it each time on the model. Ebony created several looks using pastel tones, matte shadows and blushes. A bold eye color with a natural, clean finish on claudia’s skin.

We spent several hours on that Sunday creating four looks on Claudia. After editing images, Jessica forwarded the images to me and I asked if I could submit them for publication. She of course said yes and I decided to submit to Ellements magazine. I had only been published once in their publication and I saw were I was making the deadline before the next issue was due out.

A few days later I received an email from Ellements magazine that they wanted to publish the collection in their next issue. I was beyond excited and knew it was meant to be.

“Angelic” was published in the May 2019 spring issue of Ellements magazine in a three page spread. The entire team was ecstatic.

Credits

Model Claudia Scheiderich @invubus

Photography / Styling | Jessica Budnick @jessicabudnickphoto

Make Up | Ebony Campbell @ebonycampbellbeauty

Hair | Matthew Tyldesley @hairbymatt

official BTS making of “Angelic”

2019 IBI Awards WINNER Best Braid Hairstyle

ARCADIA BLOOMS

Matthew Tyldesley November 4, 2019

Amazing concepts come from everywhere and at any time. About two summers ago I had thought about doing a hairstyling collection with braids inspired by my backyard pond and floral garden. The concept was in the early stages of development and I had shared the idea with my friend Genna Yussman Greene. I had a general direction for where I wanted to go for hairstyling but had not finalized what I was thinking for wardrobe or make up. I had put together a vision board with paper fashions and bold eye make up. I would have Genna do both the styling and the photography and Isidro Valencia for make up.

2019 IBI Award Finalist Best Undo/Upstyle“Arcadia Blooms” — 2019 IBI Award Finalist Best Undo/Upstyle
“Arcadia Blooms”

I spent two days practicing on my mannequins. Spending alot of time on them meant having sore hands and fingers. Blow drying long hair, practicing sectioning, various braids and braiding techniques. I used hair pads and lots of hairstyling products. I used hot tools, clips and lots of hairspray on these days. I took photos with my camera phone and sent to both Genna and Isidro. Genna sent me camera pics back of the wardrobe she was putting together. I was able to visualize the model’s face when I created the looks which made the day of the photoshoot easier to adapt the style to the models.

image by Genna Yussman Greene / Absolute Studio

Our studio (Absolute Studio) was freezing in December and I staggered the models through out the day. Each model took over two-three hours per styling along with an hour of makeup. The girls turn up the heat for Genna while she took photos but we were all freezing. Fortunately the entire shoot was worth it at a whopping ten hour day plus an additional 6 hour day for the second day.

award winning Image IBI 2019 award winner. image by Genna Yussman Greene / Absolute Studio

I could not have asked for a better set of talented models. I booked Theresa Krosse, Chelsey Malm and Dakota Bruton. I had decided last minute along with Genna to introduce a fourth hairstyle and with that we added an additional shoot day and another model, Lucy Duane. Each look was very technical and showcased intricate braiding and long hairstyling and finishing. The make up Isidro created was bold and clean and really showcased the beauty of each model’s bone structure.

IBI 2019 Finalist / image by Genna Yussman Greene / Absolute Studio

Chelsey’s hairstyle consisted of a braided hair veil that draped the side of her face and formed from on scalp braids. I set her hair with a curling iron with the remainder of her hair. Afterwards the hair was backcombed, brushed and styled into shape.

Theresa’s look is all about texture. I created a lot of on scalp braids and a large fish tail on top of her head. The ends of the braids after securing with micro bands I wrapped them around large hair pins and heat styled them with a hair iron. This technique in the beauty industry is referred to as “Rick Racking”. Afterwards the hair was brushed out and sprayed with hairspray.

A lot of hairdressing went into each look. Hair was set on each model first using Redken’s Gut 10. Hair was braided using Water Wax, Braid Aid and set with the Sam Villa texture iron, straightening iron and marcel iron in some combination on the four models. Hairsprays of choice were Fashion Works 12, Control Addict 28 and Triple Dry 32.

lucy’s hairstyle included on scalp braids that curved the rounds of the head. I created a textured high ponytail I then brought across the top toward the face. I took the ends of the braid and secured them on top the ponytail and pulled the hair between the braids. I created a single braided rose on her left side. I used Water Wax on the braids for control and lots of shine. I liked the contrast of the textured, matte ponytail with the sleekness of her braids.

For Dakota’s hairstyle. I did a lot of ponytail on the back and sides of her head. I backcombed a large section and secured with pins. I did several fishtail braids that I fanned out and wrapped over the backcombed section. The front of her hair did on scalp braids and I formed the ends of the braids into flowers. You can see below how I changed my design from the mannequin prep day below.

Isidro convinced me to enter the 2019 IBI awards (International Beauty Industry Awards) I entered three of the looks. I found out on October 1st one of the images won the award for “Best Braided Styles” and a second image was named a finalist for, “Best Undo Hairstyle”. I could not believe it and was beyond thankful. Our team worked so hard.

The entire collection was submitted for publication and published in a four page spread in Feroce Magazine in the July 2019 issue. The collection had a snippet featured in the June 2019 of Beauty Launchpad magazine.

Models:

Theresa Krosse @theresa_krosse

Lucy Duane (Heyman Talent Agency) @lucyduane

Dakota Bruton @dakotabruton.model

Chelsey Malm (Tribe Management) @chelsey.malm

Photography | Wardrobe: Genna Yussman Greene @gennayussman

Make Up: Isidro Valencia @valenciamakeup

Hair | Creative Direction: Matthew Tyldesley @hairbymatt

official bts making of Arcadia Blooms

Midnight Noir

Matthew Tyldesley October 15, 2019

Since my days at beauty school, I have always enjoyed designing and coloring men’s hair. When it came to photoshoots I understood the vital role for not only woman but men to have exciting, beautiful hair that is relevant to the theme or concept. I always loved photoshoots that took the boundries of hair outside of just styling and actually cutting and coloring the model’s real hair.

Image by Genna Yussman Greene was named a finalist by the IBI 2019 Awards

I had an amazing vision for a men’s collection featuring an all white backdrop, white curtains and white mannequins. Some of the mannequins would be replaced with real male models but dressed in all black for extreme contrast. I shared my vision with photographer, Genna Yussman Greene of Absolute Studio and she loved the idea. She sent me online links to purchase the white curtains and white mannequin that was used for the collection.

For wardrobe I booked, Gunnar Deatherage and Isidro Valencia for Make up. I booked three local models that were open to idea of hair changes and liked my concept, David Farsetti, Jordan Estep and Connor Hessler.

This collection required two days; the first was was model prep. I scheduled all three models at different intervals. I focused more attention to the hair cutting using clippers, trimmers, shears and razors. To keep color simple, I chose to color each models hair dark. I used Redken’s Shades EQ glosses in different ratios of 01ab, 03n and 03v.

Jordan’s cut was the shortest. I clipper his hair, including his hairline. I also did lots of etching on his side using trimmers. I really liked the drama of his transformation. I went really dark with his color like David’s hair. To combat the course texture of Jordan’s hair. I used Hardware Gel 16 mixed with Argan 6 oil, high heat from the hairdryer and a Denman brush. Afterwards I used a small iron and Iron Shape 11 to further smooth his hair. Lastly I used Water Wax 03 to lightly mold his hair and to enhance overall shine.

For David, I wanted a heavy fringe with a heavy weight line to build shape. I liked the drama with the fringe I cut on him. Going darker really brought out his eye color and soften the yellow undertones in his skin. I used Redken’s Thickening Lotion 06 with a Denman brush and hair dryer to enhance shine and built some volume.

For Connor’s hair I chose a darkest brown for his hair color using the Shades EQ. I went really dramatic with gemometic lines on his sides with minimal texturizing on his crown. I used Redken’s Full Frame 07 with Denman brush and hairdryer. I used a little Rough Paste 12 to bring out some texture in his hair after blow drying.

Prep day lasted about seven hours. The following day was one of the coldest in December prior to shooting before Christmas. It was also the last photoshoot with Gunnar Deatherage before he relocated to Los Angeles as well as one of our first collections from Absolute Studio. We spent about 8 hours the entire day. Models took about two hours each to complete hairstyling, make up and wardrobe.

We completed two look on each mode that consisted of slightly different hairstyling and different wardrobe. Isidro created a sultry look with a smoky eye, contoured cheeks and faux facial piercings from Gunnar.

tools of the trade **I love Sam Villa Shears

Genna Photographed and edited this collection that was published in the Spring 2019 issue of Obscurae Magazine. In addition, one of the images was named a 2019 finalist by the International Beauty Industry Awards (IBI Awards).

celebrating wins with a copy of Obscurae Magazine

alternate look #2 on Connor, Finger wave profile

Credits:

Photography | Set | Genna Yussman Greene @gennayussman

Hair | Creative Direction | Matthew Tyldesley @hairbymatt

Wardrobe | Styling | Gunnar Deatherage @gunnardeatherage

Make Up | Isidro Valencia @valencia0612

Models:

David Farsetti (Heyman Talent Agency)

Connor Hessler

Jordan Estep

official making of Midnight Noir

on set with Genna, Micah and “Alice” (Olive)

Wonderland Holiday

Matthew Tyldesley September 10, 2019

I’ve always had an infinity for fantasy and childhood tales…one of the fables that always comes to mind is Lewis Carol’s “Alice In Wonderland” & “Through the Looking Glass”. The inspiration for this collection was fueled by my imagination to reimagined the classic fairytale.

I wanted to create more of an avant garde interpretation and chose only a few of the standout characters to develop for this collection. The obvious selections, Alice and the Queen of hearts and I chose to do the Mad Hatter.

hair prep, Alice’s headers and custom earrings

Of course I enlisted the help of Genna Yussman Greene at our studio, Absolute Studio. She would curate the wardrobe as well as doing photography and Micah Severo would be the make up artist for this collection.

Of course preparation for this took a very long time; several months and several purchases of hair extensions from Ebonyline and Doctored locks with various lengths but I got a great deal on 22 inch hair extensions.

The hair took 6 month to prepare as I had a full schedule of traveling for shows and taking care of my clientele behind the chair. I would have to order several lots of hair extenisons wait for them to arrive.

I had to color all the hair prior to using them. They had to dry and be styled and I made from three front lace wigs all hand sewn. Top hair pieces that would adorn each model and wanted to take it to another level by fabricating matching earrings made of hair that would be worn by each model.

Lots of money was spent on hair and materials. I fabricated a metal base for the Queen of hearts. I would take large sheets of red hair and cut and roll them into roses. I mixed variations of red hues to layer and to show off the texture of the hair.

it’s all in the details…it’s all about the hair

Rachel’s I mean, “Mad Hattresses” big close up

I decided I wanted to book a female model of the Mad hatter/ Mad Hattress. For her hair I created a long black front lace wig of which I colored large panels of violet and blue. I again fabricated hair “Mats” by using Redken’s Control Addict 28 and an iron to fuse the hair together. Afterwards hair was cut into squares on which I made a patchwork hat using a active mesh base. Very lightweight but strong enough to support the shape of her hat. I also rolled hair like I had done on the Queens hair and layered them around the rim of the hat.

For Alice I created a blonde wig with bright yellow panels and a created this huge flower-like piece that was made from custom yellow mat hair. Folding and glueing the piece like an accordian. I played around with the yellow pigment to get variations in tonality.

The earrings were a lot of fun, tedious and required a lot of time and patients. I twist wrapped kanekalon hair around florist wire using a hot glue gun. After the pieces were done I shaped them and hand sewn them together to become pairs of earrings for each model to wear.

I’m obsessed with the wardrobe Genna put together. Dark hues with bright tones and brooches, textiles and safety pins were added to each model. She made sure to layer texture and distinction of each character quite obvious.

It’s all in the details. Discussing make up with Micah

We photographed each model on dark, velvet backdrops with props for a darker vibe. Cincinnati, make up artist Micah did beautiful, clean makeup. I love the bee stung lips he did on the queen of hearts.

For model selection I booked Olive Flick of Heyman Talent Agency to play Alice, Margarita Karizskaja to play the queen of hearts and Rachel Madison to portray the Mad Hattress.

The shoot took all day of ten hours and very cold as we were working in the month of December. Everyone did a fabulous job of transforming all the models into the characters.

All about the make up with Rachel and Micah

We were honored to have this collection in six page spread in the limited edition, hard copy holiday collection in Faddy Magazine in Italy. When I received my copy in the mail I had cried…I hadn’t seen our work in that format. After all the work, time and money this collection required it was all worth it seeing it in print. I am so grateful to this team.

Credits

Models:

Olive Flick (Heyman Talent Agency) @oliveflick

Margarita Karizskaja @margarita_karizskaja

Rachel Madison @officialrachelmadison

Hair / Creative Direction / Earrings | Matthew Tyldesley @hairbymatt

Photography / Wardrobe / Set | Genna Yussman Greene @gennayussman

Make Up | Micah Severo @micahsevero

Assistant | Tony Welscher

Official making of video for “Wonderland Holiday”

it takes village…readying the lovely Abbie for the camera

Monarchs of Venus

Matthew Tyldesley April 1, 2019

I am a busy body and always have been. As far as I can remember I can never sit still and to this day I like to sit up at night after working at the salon and create and practice on mannequins and custom wig pieces. I can get inspiration from anywhere and I had stumbled across some really pretty shades of teal in synthetic hair from my local hair shop.

I had started to create some braids using the hair and I loved how the ends turned out but had put that aside to create a similar piece for another collection. This sometimes happens as an artist. I knew I wanted to return to this collection but had worked on some other pieces for two other shoots. It had also been a while since i had worked with Isidro Valencia so I knew I wanted him to be in charge of the make up to go with each piece I decided to create.

This look for Abbie was done by using straight kanakalon hair which I meticulously braided. Afterwards the braids were formed into shape and sewn into a headdress.

It took me several weeks with work and travel as priority as I would work in my freetime, in the evenings and on the weekends. I took snapshots with my phone and sent to Isidro to inspire his make up creativity. We would feature this collection in my art studio I shared with Genna Yussman Greene (wardrobe stylist and photo retoucher) at Absolute Studio in Louisville, Ky and Tony Welsher would photograph the collection.

forming the hair to the headdress using Redken’s Control Addict 28 and heavy heat from hairdryer

The “Pink Lady” hairstyles is very whimsical, Dr. Seuss like feel with a braided veil to cover Dezaray’s face for a dramatic effect. Konakalon Hair was cut into small pieces and fused to a active mesh covered with plaster strips custom head piece. I used matching colored thread instead of elastics to create the braided net veil.

I wanted this collection to showcase braids and feature lots of texture. I created various braids and created form with unusual shapes and hair forms using plaster strips, light weight active mesh. Custom wigs and hair . I kept the shades various hues of “cool” tones and “pastels”.

Photo Sep 17, 2 06 20 PM.jpg — Dezaray on set

Everything turned out to have a “Space Goddess” feel. I used beads and various hair setting techniques in advanced to set and prep the hair pieces for the day of the shoot. I did have to give my hands a break as the preparation of this took several weeks and several hours of braiding.

I took Custom wigs and stacked them using hair forms to create this look on Tracy. I did a lot of prep work on the wigs such as the twisting and ric-racking technique for texture along with stringing the ends with beads.

This look on Dominique which I later referred to as “The Jaguar” started first from forming light weight wire into a headdress. I used plasters of Paris strips to cover the wire then after drying, painted in acrylic the base to match the shades of hair I was using. It was then covered with the braids and matching konakalon hair.

molding the headdress with plaster strips and wire

I found this color at my local hair shop and fell in love with the color effect. I had to braid quite a few of theses

Soft lighting was used to enhance the hair and make up but not to overpower. The same cool tones were used in opposing position with gels in diffused tones. Genna provided simple black bandeau tops as to create the perfect canvas to showcase the hair and make up.

The bast of this was done with active meche and paper mache

For make up isidro decided on two themes: two models were done in avant grade style of make up inspired by his favorite painter, Jackson Pollack. Then the other two models were done is sultry, glamorous make up.

This collection was published in Feroce Magazine in a five page spread. Thank you to Feroce for the feature.

Photo Apr 01, 9 48 50 PM.jpg — Feroce Magazine spread

Credits

Absolute Studio

Creative Director | Hair | Matthew Tyldesley @hairbymatt

Creative Director | Make Up | Isidro Valencia @valencia0612

Wardrobe Stylist | Photo Retouching | Genna Yussman Greene @gennayussman

Photography | Tony Welscher

Models |

Dominique Thompson | @so_joyful79

Abbie Purdie | @abbiepurdie

Dezaray Nicks | @dezaraynicks

Tracy Rowlett | @tracy.rowlett

my go to hairspray on set…Redken’s Control Addict 28

BTS making of “Monarchs of Venus” from Absolute Studio

REDKEN SYMPOSIUM 2019 BACKSTAGE GRAND OPENING

Matthew Tyldesley February 11, 2019

Dear Symposium,

it’s been two years since our last encounter…

with grand opening model, Amanda Fields Bennett

I had the most amazing time at Mandalay Bay as part of the Grand Opening Team (GO Team). If I said It wasn’t hard work that would be a lie but then again nothing is truly appreciated unless it is earned.

Ellen, Dave, Issa and Jill pose for the camera

This was my fifth working anniversary of Symposium. Every two years a new surprise, an experience, a memory that one never forgets. I arrived on a rainy Tuesday in what is usually sunny Las Vegas. Grabbed my two overstuffed suitcases (Yes, I’ll need everything in them. More than half are hair tools.) I hailed a taxi and scooted off to my home for the week, Mandalay Bay.

Noah and Marie avoiding the hair “Spikes”

After devouring some food and checking my bags into my room I headed to the arena model room. The model room was being prepped for the artists’ and model arrivals. The model room is covered in plastic to prevent damage with rows of long tables, Redken hair color, styling and hair care products.

Parnelli is about the create some volume

Allen, Tim & Jill fitting a model with her wig

The first day or two is really getting acclimated to the space and pretty much like a reunion. I’ve known some of these people for years, have worked on past shows or projects or have been mentors/inspirations since my hair school days. Everyone is getting to know the logistics and flow of the show, schedule and expectations although these can change from one day to the next. Everyone starts to figure out their roles and we basically all work together. Once a project or a model is partially complete we move to the next model to prep them. Any given time a model/dancer will have 4/5 people working on them together or consecutively.

wig city / designed by Redken grand opening hair team

Backstage work comes in flows; at first the work is slow but then it revs up were you feel there are not enough hands on deck. I really enjoy those moments…It’s what really excites me and gets me going. Working with this team you feel the magic. You also feel exhaustion, hungry and are glad you chose to wear comfortable shoes.

In the model room everyone finds a spot to secure their tools and to work nearby but a lot of times you end up floating from space to space to support another artist working on a model or to finish that project. Team work is imperative.

creating volume on lovely Lucia Oskerova

I also love working with the models. They are young, energetic and can rock any hairstyle you give them. They are perfects muses and its fun getting to now them while prepping their hair. The work load gets busy and with deadline so are few missed meals were not uncommon. Plus I was craving bacon the entire time!!

The energy go the Redken artist tribe keeps you going. It was an honor and privilege to be here. I got to catch up with my peers while working. Making small talk and catching up on the past year or two.

Seeing the models/dancers come to life in wardrobe is amazing. Backstage you see the models/dancers between their wardrobe fittings and rehearsal so they’re always partially done until the day of.

It takes a village as model room coodinators, main stage artists, Corporate NYC staff were all working together in synergy to make this a smooth operation. It really takes a village and someone to lead such Suz Sturm who was in charge of running the show from start to finish and Chris Baran who oversaw all the hair that was to be viewed on stage at the grand opening. Wardrobe by Jeremie & Pascal. The grand opening team is comprised of artists from all over the world, have won hair competition awards, facilitate classes, create editorial work and specialize in finishing skills of braiding, haircutting, wig making, long hair dressing and so much more. Everyone worked so hard!!

The show featured five sequences with strong emphasis on music culture. It was also about dual personality and how the city life of NYC changes from the day as well as it’s inhabitants. We had team on both side of the side the night of the grand opening along with the team from wardrobe. As dancers would exit the scene we had to work together and very quickly to remove existing hairstyles, wardrobe and redress the dancers. It was chaotic, very hard to see in the dark corridors and your heart was racing. The bottom line was the show.

Alex and I posing with model, Lucia Oskerova

It all happened so fast and so successfully. You could hear the audience cheering. The entire week of preparing for this very moment. After finishing the final models we all raced ourselves to line up to walk out on stage in front of a massive audience. The feeling was surreal and exciting seeing the faces of 10,000 attendees cheering with excitement…this was the icing on the cake for me.

BTS of Grand Opening Redken Symposium 2019

I will always cherish this experience along with all the other memorable ones. I am so glad I got to experience this with so many of my closest peers. You always re inspire me! I’ve had plenty of bacon upon returning home.

See you in two more years!!

Sincerely,

Matty

xoxo

PHOTO FINISH 10/18

Matthew Tyldesley January 14, 2019

Lights, Camera, Hairspray, lipstick…it’s time for these models to work it for the cameras.

Photo Finish was a rousing success once again as hairstylists from around the world (This time we had attendees from Dubai and Australia) for a three day, hands on, Immersive experience executing their very own photoshoots.

Noah Hatton and I once again reconvened at The Redken Exchange in Manhattan. This time joined by fellow Redken artist, Lindsey Olson. Our program is 90% hands on experience. Attendees have theory highlighting contemporary and past photographers, along with each facilitator presenting a portfolio of their work to fuel inspiration .

By Day three we were joined by New York Photographer, Joseph Rivera and make up artists Xinxin Chang and Samantha Martinez.

Attendees work on both mannequins and real models for Alicja Models Agency in NYC on day 1 and 2. Foundation skills of basic ponytails, French and Italian twist along with marcel iron work are demoed then executed by the attendees.

By day 3 attendees will have created a vision/mood board reflecting their “brand” of hair they would want to create during their photoshoots. This allows total creative control but also keeps the photoshoot on point and allows everyone involved has a clear path to the vision set by each attendee.

We spent a total about 30 hours packed into three days of exciting, fun, educational photoshoot.

You won’t want to miss Photo Finish and we would love to have you there. Below, two optional dates for 2019:

March August

BTS Of our three day class in NYC sign up at redkensalon.com

Facilitator | Matthew Tyldesley @hairbymatt

Facilitator | Lindsey Olson @lindsey.marie.olson

Facilitator | Noah Hatton @noahbhatton

Photographer | Joseph Rivera @byjoseprivera

Make Up Artist | Xinxin Wang @xinxinwang_xinxinwang

Make Up Artist | Samantha Martinez @sam.martin.beauty

Alicja Burek @alicjaevents

SHADOW & SHADE

Matthew Tyldesley December 12, 2018

I have been waiting to work with fashion photographer, Erik Branch for a while now but our schedules never permitted until this past fall when I had the opportunity to connect with him.

He asked me what I wanted to shoot and I quickly created a vision board. I contact Genna Yussman Greene for wardrobe & contacted make up artist, Rebecca Renee Rhodes.

The great thing about photoshoots are networking; I had recently worked with Rebecca on another project and asked if she would interested just as I had with model, Magon Faye that we just worked with and amazing model, Olive Flick who I’ve had the pleasure to work with a few times prior would be perfect models for this collection.

Rebecca had just won a regional make up contest so I knew she would be perfect for creating the make up on both models. She created an exaggerated winged eye with shades of orange and black, strong defined brows and dark, matte lips.

For hair I wanted to create some braids with texture. One thing I like to do sometimes for photoshoots to maximize looks, I’ll create asymmetry in the hairstyles so that both sides are different. Ideally the model can change her body position and a second look is produced. Sometimes you have to go where the model’s hair wants to go as long as its cohesive with the rest of the style. I wanted some 80’s texture so I did some “Rick Racking” (figure 8 wrap hair around a long hair pins) followed by heating up the section afterwards with the Sam Villa Sleekr iron ad allowing to cool. Once removed it creates a really cool, texture that can be brushed and backcombed. I was able to adapt the style from one look to another quickly between takes.

hairstyle profile

The above look was the final third hairstyle I had created from Olives hair. At this point the hair had been so manipulated from braiding and crimping. So I created this side look by rolling the hair over and securing with pins. I brushed out her fringe and pushed it to the side and backcombed the ends for a fashionably, disheveled look. To give a tinge of polish I placed to faux pearl hair pins and viola, Olive was ready to rock the camera.

Nothing says classy like a french twist. I created this polished french twist on Magon. First polishing her own hair and to create volume. A directional blow-dry with Redken Guts 10 and a round brush was imperative to create the shape and to create shine. I finished the look with a few textured tendrils (Which I had really played up on Olive for cohesiveness) a swooping fringe adorned and finished with a braided flower.

a painters canvas: mua Rebecca shaping the eyes of model Olive

570A1551 fn-2.jpg — Image by Erik Branch

For Magon’s next look I did a sectional, I literally created several small ponytails and knotted them together. I fishtailed the hair into a ponytail and left some tendrils around her face.

Erik photographed each model separately as we would readying the model not on set. He did some group shots with both looks as well. We spent around 8 hours prepping models and photographing the models at Erik’s victorian home studio in Louisville, KY.

The above look on Olive was created by braiding pie sections and backcombing the rest of her hair onto in a mohawk. To alter her silhouette I took the ends of the braided hair and secured them over the teased, rolled hair.

Erik created two sets. One that was traditional white with bright, clean lighting. The second one was moodier and darker with an almost black backdrop, minimal lighting and some props.

Everyone did a fantastic job on set and the final images spoke for themselves. We were so honored to get published in the November 2018 of Beau NU magazine featuring the collection in a seven page spread. Thank you Beau NU.

fun on set with Rebecca checking social and Erik behind the lens

Credits

Model | Magon Faye @model_magonfaye

Model | Olive Flick @_oliveflick (Heyman Talent Agency)

Photography | Erik Branch

Wardrobe | Genna Yussman Greene @gennayussman

Make Up | Rebecca Renee Rhodes @porcelain_kween

Hair | Matthew Tyldesley @hairbymatt

The collection featured in Beau NU Magazine

OFFICIAL BTS video “Shadow & Shade”

The SUCCUBUS Chronicles

Matthew Tyldesley September 24, 2018

Succubus. Vampire. Demon. Creatures of the Night. Years ago I did a a collaborative series fueled by my love of horror films and halloween. It would exercise my passion for fashion and hair, produce two sequel, involve lots of talented artists, published three times and created an amazing experience. Looking back in retrospect we created a timeless body of work that is worth a revisit….The Succubus Chronicles

Succubus Origins image by Joey Goldsmith

dream team: discussing our vision captured image by Gary Barragan

Succubus Origins photo by Joey Goldsmith

The initial collection was conjured together with award winning make up artist, Isidro Valencia and with published photographer, Joey Goldsmith. The three of us discussed our love for all things macabre and dark and wanted to create a serious collection inspired by the folklore of the “succubus”. I was responsible with both hair and styling along with creative direction with both Joey and Isidro. We secured three models and got permission to shoot at the historical Culbertson Mansion in Downtown Louisville, Kentucky.

selfie with photographer, Joey and videographer, Blake

We spent an entire day at the eerie Culbertson mansion with its beautiful construction and full of historical antiques. I was not allowed to use hairspray whatever on the premises as it would collect in the air and unto the vintage heirlooms. That was a fun challenge. I was also in charge of styling and purchased expensive garments from Goodwill of which I paired jewelry and accessories.

Joey did an amazing job of telling a story with the three models we had. He scouted various areas of the mansion prior to setting up lights and for staging every area we utilized. Jacey Calloway was our lead who created the allure and beauty a succubus needs in order to drain the life and energy from her victims. Chris Diaz and Erica Goldsmith play the unsuspecting couple that venture into the home of the succubus. As the night progress so do Jacey’s power and both Erica and Chris become creatures of the night.

styling Elora’s mane. Image by Gary Barragan

s-3NyELzD7gs8d9GXPYdnY3FjrUSIx3wFWjncudEfQQ,RkZFwhNx8gWCqU9AiGMtuxO5vhx0cLcjX5LFOQBBgR0.jpeg — Succubus Origins image by Joey Goldsmith

Isidro created a very clean palette that encompassed the sultriness the models needed but turned it up a notch when the Succubus turned into her dark form. Heavy kohl rimmed eyes and defined brows with lots of contour and red lips. For hair I made a lot of custom extensions but wanted lots of texture with curls and lots of volume. Kind of the old world meets the new world for a timeless feel.

bts of my working area: tools and vision board to bring the vision to life

We had custom nails designed by nail designer Maritza Cabalerro and had bts imaged photographed by Gary Barragan. The collection, “Succubus” debuted in Australia’s Like a Lion magazine fall issue.

Teaser for the upcoming Succubus-Incubus fashion editorial. Goldsmith photography Matthew tyldesley Redken artist Valencia make-up Liberty Designs Dark Heart Creative

Succubus Incubus photo by Joey Goldsmith

amazing working design bts by Genna Yussman Greene worn by Jacey

A sequel was brought up a year later and we wanted to go bigger and harder with this one. So many ideas came to mind but we knew the fashions would play a larger role for this and so we asked designer Genna Yussman Greene to create a collection for a follow up to our Succubus. She created a very slick and sexy collection in dark hues of red, violet and black featuring various textures, slim fitting and strategically showed off skin.

SUCCUBUS BTS VIDEO BY DARK HEART CREATIVE

working design bts by Genna Yussman Greene worn by Erica and Elora

We talked about using Jacey as our lead and inviting both Erica and Chris back but needed to up the ante and added two new models, Elora Antunez and John Wells. We split the shooting in two days. Day one was at ThoughtFly Studios and focused more on the artistry of hair and make up and was strictly beauty images. Day 2 was on location in full fashion editorial mode. This way we created two collections with two completely different vibes using the same models.

Genna’s original designs based on our vision per our meetings

This time we got permission to use the lovely home of Janice Carter Levitch who had home in the highlands: Old gorgeous home covered with lots of shrubbery, stones and trees. There were lots of areas outside that provided a beautiful landscaped to create the darker world of the Succubus.

wardrobe touch up and model posing inspiration with Genna

capturing both stills and video of Jacey and John with Blake and Joey. Image by Gary Barragan

We again invited photographer, Gary Barragan back again to shoot bts images and brought in videographer, Blake McGrew who filmed promotional teasers and a small documentary. Maritza Cabellero was gracious again to create new set of nails for all the models to wear.

John and Erica on set with Joey. Image by Gary Barragan

working design bts by Genna Yussman Greene worn by Jacey

We spent an entire day (14 hours) staging, prepping models and photographing all models. We were tired but knew we had made magic. Isidro pushed the makeup much more: much darker and harder and I turned up the hair full fashion runway volume with classic waves and vampy curls.

Joey capturing Elora behind the lens. Image by Gary Barragan

our creatures of the night, Elora, Jacey & Chris

The collection, “Succubus / Incubus” debuted an impressive spread as well as grace the cover of Imperial Magazine’s fall issue and our beauty collection, “Succubus: Creatures of the Night” was a Bangstyle exclusive collection.

I am beyond proud of these collections, the amount of work that went into them and the artists that combined their gifts and talents to create these timeless collections.

so much fun on set. image by Gary Barragan

Succubus: Children Of The Night photo by Joey Goldsmith

CREDITS

Photography/Creative Direction | Joey Goldsmith @joeygoldsmithphoto

Hair/Creative Direction | Matthew Tyldesley @hairbymatt

Make Up/Creative Direction | Isidro Valencia @valencia0612

Wardrobe | Genna Yussman Greene @gennayussman

MODELS

Jacey Calloway @hownowmeowcatt

Erica Goldsmith @ericagoldsmithactress

Chris Diaz @chrisryandiaz

Elora Antunez @mermaidqueen25

John Scott Wells @john_scott_well

BTS Photography | Gary Barragan @photobygaryb

Videography | Blake McGrew | Dark Heart Creative @darkheartcreative

Make Up Assistant | Anna Catalina Perez @anacperezhmua

Wardrobe Assistants | Kali Shmuckie | Jamie Boston Guest

Special Thanks to Culbertson Mansion, Like A Lion Magazine, Imperial Magazine, Bangstyle and Janice Carter Levitch, Eric Baker and ThoughtFly Studios.

Jacey behind the lens with Joey. Image by Gary Barragan

the make up master working on his canvas

with my Bestie, Isidro. Image by Gary Barragan

memorabalia: digital tearsheet from Like A Lion

memorabilia: featured collection from Bangstyle

REDKEN NBT 2018 Reunion

Matthew Tyldesley September 12, 2018

It’s been an entire year since I had won Redken’s NBT (Next Big Thing) 2017 hair color contest along with five other winners and spent an entire fun filled week together in Los Angeles. We have managed to watch each others successes through social media and stay in contact through group chats.

I've stayed in close contact with last years winners and have watched their growth in the last year on social and group chats. We had really bonded and really wanted to spend time together. It was a reunion and amazing two days spent with fellow Redken artists, Kyle Pinneo, Nikki Diedrich, Aundreya Shae Rich, Woodward Bartlett and Cheryl Bakke.

I arrived in sunny, Los Angeles Wednesday evening and was hosted in downtown at the Intercontinental Hotel. The interncontinental is the second tallest in LA at a grand total 70 stories high in the sky. That evening I met the 2018 winners on the rooftop bar for a cocktail.

Selfie with NBT 2018 winner Brittany VanDyke

The next morning I awoke to ready for Venice Beach with my buddies. After a 45 minute Uber ride we found a restaurant on Venice Beach for brunch and bloody marys at Candle Cafe & Grill.

Afterwards we layed out for three hours enjoying the sun and surf. lots of people watching and really reconnecting after a busy year. We took lots of photos and enjoy the ocean’s monstrous waves. Ate mango and watermelon from a beach vendor while lastly walking the strip and checking out the local businesses.

selfie with Kyle who is also a 2018 winner!

Afterwards we got boarded back into Uber and headed back to the hotel for a two hour rest and to ready for the big rooftop party in Beverly Hills.

with Bangstyle’s Ashlee Levitch and Lori Balsamian

We arrived in style from Uber at SIXTY Beverly Hills and entered the elevators to the private rooftop Redken/NYX party. We arrived to see our work on the walls along with video projection of everyone that attended projected on the screen above the pool. We had an exclusive cocktail menu and were served light appetizers.

this years NBT winners Karla Valenzuela & Bri-Anna Burkley

my work model: Alexis Gibson make up: Isidro valenica Photography/styling: Genna Yussman Greene

The appetizers were not enough and we were starving so afterwards we went to Quarters for Korean BBQ.

I am so thankful to Redken and to all the artist involved and to all the cool people I got to meet. This was an amazing experience I hope to experience in the future again. Stay humble my friends.

Runway On The Beach

Matthew Tyldesley August 9, 2018

Summer is the time when women rule and the world celebrates its many Queens. Genna Yussman Greene (Photographer & Stylist), Matthew Tyldesley (Hairstylist) and Caleb Yeske (Makeup Artist) celebrate summer and the power of women in this Summer spread. The looks are strong, beautiful and give women everywhere the inspiration to rule this season. Genna brings us a global tribal look that is regal, sexy and powerful. Complimenting this powerful look Matt proves that hair serves as a woman’s most convincing crown while Caleb’s makeup is the war paint perfect for every warrior queen. Summer is a woman’s time to shine. She owns her space and she will cede ground to no man! - Love Vascone

Bangstyle official collection

I was excited when photographer and designer, Genna Yussman Greene asked me if I would be interested in shooting a swimsuit collection for summer 2018. I was beyond ready and wanted to do some sleek ponytails and big, voluminous hair. We need three models that were in top shape and we had worked with the three booked models in the past.

Genna had purchased some african influenced swim wear and we wanted to incorporate that into this collection for a worldly feel. The looks are fashionable yet still wearable. I chose to keep the hair simple, commercial and glamorous. Custom hair pieces were used on all three models with a couple braids and large barrel curling irons to set the hair.

Make up artist, Caleb Yeske created a nice neutral palette for each model with soft smokey eyes, red and violet lip hues and ample bronzer for a "beach" side look.

My keep Redken styling products on set were Guts 10 Volume spray foam and my Sam Villa hair dryer and round brush. I wanted to create a little volume pryer to setting the hair with curling irons. I used a couple large marcels irons with Iron Shape 11, allowed the hair to cool. Afterwards each section was backcombed at the root area and lightly brushed out. Fashion Works 12 working spray was a must. I did a flat wave on Emily using the Sam Villa straightening iron. Custom made ponytails that matched each models haircolor were added for length and density.

The day went amazingly well just under eight hours. Two looks allotted per model for hair and make up with Caleb and I. Lots of snacks and scheduling are key to success.

Credits

Models

Crissa Candler @crissacandler

Emily Bennett @emilybennett_

Katie Leigh Tarr @kt_tarr

Photography | Styling | Genna Yussman Greene @gennayussman

Make Up | Caleb Yeske @ckyhair

Hair | Matthew Tyldesley @hairbymatt

BTS making of “Runway on the Beach”

California Dreaming

Matthew Tyldesley July 26, 2018

I was really excited to shoot a summer collection with my friend Genna Yussman Greene. We had recently rented a studio at Mellwoods Art Center and she wanted to start shooting editorial and beauty in addition to design and styling.

I remember discussing doing a summer inspired shoot and we need models so I post on social media a model call. I had gotten several responses and decided to book four of the models that responded.

I knew for this collection I wanted to focus on texture with a commercial feel and utizling hair pieces to create some soft summery dimension. I made several clip hair extensions that I colored with Redken's City Beats fashion hair color.

We wanted a "Boho" feel so Genna styled multiple outfits using hassle, faux fur, heavy textiles and layers to create a fashionable, summer collection. For hair I set each models hair in varying degrees of curls sets (from tight curls to loose waves) incorporating soft summer pastel hues. Hair was teased and set into two to three looks per model. For some styles braids were added along with yarn for others.

I enlisted make up artist, Caleb Yeske to create the make up on our gorgeous models. He did a wonderful job of layering the make up from look to look. Soft natural looks to bright bold eyeshadeows and perfectly lined eyes.

The shoot lasted about 10 hours rotating models between sets and wardrobe and allowing ample time for hair and make up. The day was bright and cheery given the rather cold day outside. Our collection definitely harkens to summer and we were happy to have the collection featured in the June, Summer issue of Beauty Launchpad Magazine.

Hazy, breezy and oh so boho...this collection boasts textured hairstyles with colored accents, volume and commercial make up along with a modern Summer wardrobe.

up close and personal with model, Dezaray

We titled this collection, "California Dreaming" for the L.A. vibe with the hair and wardrobe. A big thank you to Beauty Launchpad for publishing our collection.

Credits

Models |

Katie Leigh Tarr @kt_Tarr

Katia Bachelder @deanna_rush_

Dezaray Nicks @dezaraynicks

Karoline Jane Hix @karolinehix_model

Hair | Matthew Tyldesley @hairbymatt

Make Up | Caleb Yeske @ckyhair

Photography | Styling | Genna Yussman Greene @gennayussman

through the lens with Genna and model, Katia

BTS making of California Dreaming

Premiere Orlando: Backstage REDKEN

Matthew Tyldesley June 13, 2018

Premiere Orlando held annually at the Orange County Convention Center in steamy but fashionable Orlando, Florida. This three day educational event hosts beauty professionals from all over the world with educators, seminars, anything your beauty heart\dollars can desire and your favorite Instagram stars.

The event itself is a fashion show: beautiful people inspirational hair and make up and complete sensory overload. I love seeing so many of my friends especially friends/artists from my hometown of Louisville, KY.

Redken always being at the forefront of education brought entertainment, education, hands on experiences and new product launches. Exciting new products included the revamped Color Gels Lacquer and new Shades EQ glosses NA (Natural Ash) series. Programs were held every hour for hands on experiences at the Redken booth with live demos and products lectures running parallel facilitated by several Redken Artists.

It has been years since I've been to Premiere so I was very excited when I was asked earlier this year to be part of the Beyond Brunette team backstage Redken. Again the team continud with Lindsey Olson and Tara Gardiner along with fellow Redken artist, Hugo Urias and Leah Hanson for "Beyond Brunette" and model presentation at the JCP In Style stage. This has been amazing experience on 2018 Redken show tour with this crew.

Redken artists with legendary, Sonya Dove

my looks from the Premiere Orlando FB live

I arrived in humid Orlando Saturday prior to hair prep for a pre show meeting with the team. It was at the meeting head by Suzanne Sturm that I found out I would also be doing the wigs for the models for the color stage. In addition I would also being doing two rotations of demos/education on the subway at the Redken booth, Saturday Bangstyle IG takeover and lastly, a FB live on the Redken's upcoming texture line for Premiere Orlando's FB page. I was beyond stoked.

The following day arrived to an exiting whirlwind. I did my first rotation in the subway. Followed by my FB live of Premiere Orlando. I create two looks: infinity braid ponytail and a disheveled asymetrical undo using the upcoming "Dry" texture line. It was so much fun and so inspirational.

Giovanni and Kristin at the Tearsheet booth

The next day arrived early and I along with several of the Redken artists entered the Orange County Convention Center to the backrooms for the model prep. After breakfast I joined my team and for the next several hours we cut, color and styled our mannequins heads.

behind the scenes video from Premiere Orlando backstage Redken

Bang style asked me to do a IG stories takeover and I was more than happy to capture Redken artists working in the natural backstage environment, new products and techniques. Below is the IG story.

Below is the Redken reel from the Premiere Orlando Redken FB page.

In addition I did braid wraps on the models to ready them for the next two show days. After wigs were assigned, Hugo and I styled and cut all the wigs to shape for each model.

all hands in at he JCP stage with Lindsey and Hugo

The entire experience was amazing and Redken was at the forefront with free hand ons education at the Redken booth. Being a Redken artist is a rewarding experience and I love inspiring other artists.

I'm looking forward to the next opportunity. xoxoxo

The Redken Exchange: PHOTO FINISH 4/18

Matthew Tyldesley May 23, 2018

I was beyond excited to receive a contract for my first program, "Photo Finish" at the Redken Exchange in New York City. New relocated to the second floor of 404 5th Avenue, the Exchange has been education salon professionals for over 20 years. In addition to be excited I was a bit nervous as facilitating at the Exchange was a new challenge for me.

Fortunately I was co facilitating with editorial hairstylist, Noah Hatton. The class is a three day program that goes through theory including history of some famed editorial photographers who set the initial standards in the industry. Hands on experience with both mannequins and live models from a top NYC agency. Learning fundamental hair setting techniques including marcel iron work, French and Italian twists and ponytails and correct hairstyling products to use.

Lucie finish touches on her model's hairstyle

Whitney and  model, Leah — Whitney and model, Leah

In addition the program allowed hairstylists to hone their finishing techniques, create a broader understanding of personal branding, team building with an editorial team and learning to cope with challenges that arise on set.

Hairstylists were given real time coaching and exercises as looks were first demoed by both Noah and I then they would be responsible to create from the demos. Hairstylists were given homework to find images to create vision boards to tell a story. Inspiration could come from magazine or google/pinterest images including hairstyles, makeup and fashion.

its takes a village model, Tara being done up by Xinxin and hairstylist, Lana

Each hairstylist was assign a professional model on Day 2 to practice the technique and to build rapport with the model. This would give the hairstylist ample time to get to know their personalities as well as analyze their facial shapes to start visualizing what they wanted to create on Day 3.

MUA Xinxin does make up on model, Valentina

Day 3 brought a lot of excitement as each hairstylist was free to create two solid looks on their models reflecting their style. I worked with each hairstylist and model one on one selecting wardrobe close to their vision boards. Photographer Joseph Rivera photographed each model with make up by Xinxin Wang.

Gabriella is all smiles while setting her model

Noah and I accompanied each hairstylist on set to assist them with their models in front of the camera. It was an exciting day and a victory to see everyone fully invested and working so hard to create their works of art.

BTS video from Photo Finish

To sign up for the October session of Photo Finish sign up at redkenpro.com

Noah Hatton @noahbhatton

Matthew Tyldesley @hairbymatt

Xinxin Wang @xinxinwang_xinxinwang

Joseph Rivera @byjosephrivera

America's Beauty Show: Backstage REDKEN

Matthew Tyldesley May 16, 2018

America's Beauty Show or ABS for short is a beauty expo that takes over the McCormick convention center with three days of madness by the beauty industry. Manufacturers of hair products, goods, tools and equipment show up to compete for a hairdresser's attention and hard earned bucks but common were hairstylists so we love to spend it on hair stuff.

Complete With models, mannequins, hair stars of the industry and nightly events, ABS will keep you on your toes and running on andrenaline and excitement. You will leave feeling inspired, energized and ready to kick some hair butt but if you work the show you are ready to crash.

I can't say enough good things about working backstage my first ABS show. I had the pleasure of being lead again for Lindsey Olson and this time accompanied by Redken artist, Michelle Monday. This was Michelle's first show so it was even more special.

Show time Selfie with Redken artist, Lindsey Olson

I arrived early for prep which was in make shift model rooms in the back of McCormick's convention center. You would be surprised at how amazing everyone that works the convention center can clean up the space like no other. It's like a post-apocalypytic hair show before he first attendees arrive. The model room is spaceous compared to our last venue each area a different program with different Redken Artist.

finishing touches Ellen observed by Parnelli and Jill

Being apart of the Redken tribe is like being part of a family only everyone does hair. So every so often I get to see some familiar faces and new ones.

Lindsey facilitating a color technique for a captive audience

This ABS would be a first of many new experiences created by Redken. We did "hands on" experiences at the Redken show booth ranging from haircutting, to styling to hair color placement. Programs ran 45 minutes and were a first come first serve basis complete with tools for the attendee to experience an NYC Redken Exchange experience. Each hour Redken styled models and dancers swarmed the Redken booth around a faux NYC subway complete with street dancing and drum players. The energy was alive and overwhelming.

first ever hands on training at the Redken booth

Each hour Redken styled models and dancers swarmed the Redken booth around a faux NYC subway complete with street dancing and drum players. The energy was alive and overwhelming.

Selfie time with Michelle and Ellie the mannequin

With three show days, call times were early and the days ranged from 12-14 hours. We had ample mannequins from our last show and new ones that we tweaked the cuts and styling on.

morning pic with Redken artist, Twylla and Noah Jon Woehrel

I saw so many of my artist friends that work for other companies. The show room was so loud it was hard to hear yet alone keep your attention span. (I'm pretty sure a lot of us artist/hairdressers folks have some for of AAD.) haha, but it was high energy and exciting.

we fancy Michelle and Lindsey ready to rock "Beyond Brunette"

posing with Beauty Launchpad editor Alyson Kerr

these rockstars Artists Tim Cowan and Jill Leitz

Selfie with Redken artist Michelle Monday

I ran into Esthetica Magazine editor, Sergi Bencells. He asked if I would do a quick tutorial which I creating a whimsical fun style.

my inspirational look I created for Esthetica

backstage is the life!! With Michelle and Lindsey

knocking out these mannequins with Lindsey

Jackie Litscher, Evie Rivera-Peterson and Sam Villa

ABS was a blast that I will never forget I look forward to the opportunity to work it in 2019. Next stop see you at Premier Orlando. With three show days, call times were early and the days ranged from 12-14 hours. We had ample mannequins from our last show and new ones that we tweaked the cuts and styling on.

Selfie with Redken artist and NAHA 2018 Men's Finalist Jamie DiGrazia

hair friends Dilek Onur-Taylor and Chrystofer Benson

ABS was a blast that I will never forget I look forward to the opportunity to work it in 2019. Next stop see you at Premier Orlando.

With three show days, call times were early and the days ranged from 12-14 hours. We had ample mannequins from our last show and new ones that we tweaked the cuts and styling on.

BTS video America's Beauty Show (ABS) 2018 Backstage Redken. MCCormick Center, Chicago, Illinois

Chicago you been swell until next time. Beyond grateful for the many opportunities.

xoxo @hairbymatt

My Vintage Valentine

Matthew Tyldesley April 4, 2018

Romance, Beauty, love and all things pretty. I have wanted to do a Valentine Themed photoshoot for some time. My creative partner, Genna Yussman Greene suggested we do one at the beginning of 2017. Genna had put together some vintage dressers and I wanted to do some classy updos and polished hair. We enlisted our buddy, Isidro Valencia for make up and two gorgeous models and our team was set.

We wanted to fuse romance, with big hair and vintage styling for a timeless feel. Genna ordered a custom floral backdrop to be used for the shoot. We chose two gorgeous models, Emily and Kristina. We have worked with both before and chose both girls for their beautiful facial structures, Their tall lean looks and their positive attitudes on set.

This collection was release exclusively by Bangstyle as a featured collection. The staff at Bangstyle have been so supportive of the work we do and they said the timing for the release was perfect.

For Make up Isidro created a soft look consisting of soft smoky eyes, pink pastels color on eyes, shimmer, rosy cheeks and soft contoured cheeks.

Spring make up 2018 by Isidro modeled by Emily

For This undo I converged all of Kristina's hair upwards into a ponytail I then added a long hair pad and a large wefted hair extension and form the hair over the pad into the shape using Fashion Works 12 and a finishing brush from Tearsheet. Control Addict 28 was used to finalize the look.

For this Fishtail undo, I fishtailed braided random sections on Emily's entire head then with the ends pinned them between the sections created for the fishtails.

This updo was a lot of fun. I was watching a lot of the old "Dynasty" so I did this timeless, voluminous undo with Redken's Guts 10 for volume. Next hair was pulled upwards into a couple of ponytails. A small hair pad was used for the bump on top that hair was covered with Emily's hair using Fashion Works 12. I smoothed the hair using a small finishing brush. The other ponytails that hair was backcombed, smoothed and rolled into shape with bobbie pins. Finished with Control Addict 28 and Shine Flash 03.

The vintage look was set using Iron Shape 11 and Sam Villa's marcel iron and pinned to cool. Afterwards the hair was brushed out using Tearsheet's static free large tail comb and Fashion Works 12. No bend clips were placed in the hair to set it while Isidro finished Emily's her make up application.

Kristina's hair was set in the same fashion with Emily's only different placement and finished with Control Addict 28.

Credits

Photography | Wardrobe | Set Design | Genna Yussman Greene @gennayussman

Hair | Matthew Tyldesley @haibymatt

Make Up | Isidro Valencia @valencia0612

Models | Kristina Russ @kristina_russ

Emily Bennett @emilybennett_

Hair Loft Salon | Social & Styling

Matthew Tyldesley March 28, 2018

I received a class request incorporating long hairdressing technique and best social media practices for Redken Elite: Hair Loft Salon in Salina, Kansas. I spoke to educational director, Lana Carmona several weeks prior to the class to see what the hairstylists expectations and areas of educational development.

I spent a few days coloring mannequins, practicing and creating several looks to showcase. It's all in the set: I needed to practice the looks before I could really feel confident in facilitation the looks to the hairstylists at Hair Loft.

I love finishing and I understand practicality of hairstyling for set versus salon. The looks have to be relevant, easily attainable, executed in a timely fashion and ultimately salon appropriate. With the upcoming Spring/Summer season approaching, wedding and prom hair will be in high demand from skilled hairstylists.

The looks were created with Basic hairstyling products by Redken.

Guts 10 build volume in damp or dry hair.

Move Ability 05 shaping cream very lightweight for braiding and controlling flyaways

Fashion Works 12 working spray great for control, taming flyaways and creating soft hold that can be reworked.

Control Addict 28 Finishing Spray to lock in the look.

I arrived a day prior and restyled my mannequins for the following day. I was greeted by the entire staff that had eagerly been anticipating my arrival. I was a bit nervous but this crowd was a fun bunch.

We started with foundation work: perfecting a blowout, reworking a shape and building volume.

Creating beautifully styled waves was requested by the several of the stylists so we did two styles of curls and brushed them out. After perfecting the curls each hairstylist had the opportunity to photograph the images with a ring light. After each segment we discussed discoveries and what worked.

We did several looks that contained fishtails, on scalp fishtails, on scalp french braids, infinity braids and chinese ladder braid. The biggest joys for me our helping the hairstylists tap into their creative side. A few of the hairstylists were hesistant about their braid skills but they were great sports and together with coaching the mastered all the braids. I was blown away by the talent of these hairstylists.

The last look involved the usage of hair pads along with kanakalon braiding hair. The usage of these fueled their creativity even more and gave them more tools for completing their prom and bridal hairstyles.

Social media education was incorporated by helping the hairstylist generated their own content for their social media platforms/channels. Creating beautiful imagery on their phones with good lighting for posting. Lastly, creating a social media schedule to follow for posting content.

The staff made me feel so welcome and I look forward to returning again for our next class. The even made lunch!! The salon was beautiful and the energy was good and these hairstylists truly care about their craft.

www.salinahairloft.com

bts video from Social & Styling class at Hair Loft Salon

Radiance

Matthew Tyldesley March 21, 2018

I love working with photographer, Jenni Harper (Harper Young Photography). She has an eye for good lighting and balanced composition. Every few months we make plans to execute a photoshoot. This time we wanted to create beauty images incorporating moody lighting and textured, braided hairstyles. We decided to only use jewelry for wardrobe paired with shimmering make up. We are representing beauty and fashion with wearable looks for 2018.

We chose to use costume jewelry for simplicity from JC Beauty in Louisville, KY. We selected three models, two looks a piece. Models were booked from Lexington, Ky and Cincinnati, Oh.

We planned the shoot several weeks in advanced but challenges can happen. Our make up artist could not make the date last minute fortunately, I had an assistant on set. Caleb Yeske is both a hair and make up artist. He did and amazing job as he is well trained in his skill sets. Photoshoots have taught me a lot about how to just "go with the flow" as the show must go on. The end results speak for themselves as everyone did an amazing job.

We created 2-3 looks per model and time ranged up two hours per look. Looks involved extensive braiding and the usage of hair pieces. Pre braided kanekalon hair and hair pieces were prepared a few days prior to the shoot. Make up looks included shimmers, bronzers and metallic hues. Highlighters, Metallic lip color and bronzed skinned were incorporated to match and reflect the moody set/lighting created by Jenni. Models nails were polished in metallic tones.

For this look on Ayanna, I started with a directional blow-dry using Redken, Guts 10 upwards with a Sam Villa hairdryer and Denman Brush. Afterwards I converged the hair into pontails in the center like a "mohawk" while leaving smalls sections out that I cornrowed on scalp. I secured hair pieces on the small ponytails and attached the braids into them with hair pins and Fashion Works 12 hair spray.

bts side profile of Ayanna

I used Water Wax 03 pomade and a fine tooth come to wave the fine hairs around her hairline on Ayanna's skin.

bts profile of Kirjah (cross hatching)

This look on Kirjah, was created by sectioning small square sections into elastic bands and converging them together (cross hatching). I found Hardware Gel 16 helped with control of the hair. The top of her hair was braided with Kanekalon hair for length and density.

bts profile of Katy

For this look on Katy, I section the center top and secured the hair into several ponytails that I pulled and loosen. The remaining hair was braided scalp and formed into a rosette and secured with hair pins. Control Addict 28 was used to set the look.

The collection was published in the January 2018 beauty issue of Beau Nu Magazine. We were excited and honored to have it featured.

The above look on Katy, involved irregular sectioning for on scalp braids pinned into a textured updo.

Credits

Photography | Styling | Harper Young Photography | @jharrrper

Hair | Styling | Matthew Tyldesley @hairbymatt

Make Up | Caleb Yeske @ckyhair

Models | Kirjah Hoops @queen_kirjah

Katy Ngo @kaytme

Ayanna Willams @aswillly

bts video making of of "Radiance"

Credits

Photography | Styling | Jenni Harper Young | Harper Young Photography @jharrrper

Hair | Styling | Matthew Tyldesley @hairbymatt

Make Up | Caleb Yeske @ckyhair

Models | Ayanna Williams @aswillly

Katy Ngo @katyme

Kirjah Hoops @queen_kirjah

ISSE 2018: Backstage Redken

Matthew Tyldesley March 8, 2018

My first ISSE (International Salon & Spa Expo) was a success as I worked as lead support for Redken Artists, Tara Gardinar and Lindsey Olson alongside Edith Navarro and Jaclyn Harwood. Our Program, "Beyond Brunette" focused on color trends for Brunette Clientele with formulas and inspiration using Redken hair color and styling haircare.

I flew from Louisville, KY to Long Beach California and stayed at the Renaissance Hotel across from the Long Beach Convention Center that housed the event.

long beach, California convention center

I had just seen a lot of this crew not even a week later working the NRAC 2018 convention. ISSE is hosted by the Professional Beauty Association (PBA) and is the largest beauty event on the west coast. Hairstylists, muas, nail techs, manufacturers and beauty insiders from around the globe come for the three day educational event.

Tara & Lindsey grace the stage at the Redken presentation booth

What is so thrilling about working backstage is seeing other artist I idolize who work for other brands. The energy can be felt pretty much everywhere.

meeting social influencer Elizabeth Faye & Cassandra McGlaughlin

hands in the middle....team work is the dream work

There was plenty of walking from the hotel to the convention center and finally to the Redken model room. Team Redken arrived with tools to set up a day of prep on both models and a ton of mannequins that were on display throughout all the programs. We all spent hours working on mannequins from cutting, styling and multiple color applications to a single mannequin.

Tight quarters for sure but fortunately we all have worked together before and as an artists you easily adapt to all your environments. It's fun, exciting and busy.

Each program had a total of five performances divided into two show days. Redken presentation booth was centered in the show room and had a small stage surrounded by seating areas for the attendees/hairstylists. Through out the show the hairstylists could make purchases at the booth of the latest and greatest Redken hair color and haircare.

The entire experience was amazing along with the warm California climate. I look forward to the next opportunity to work manny more ISSE shows. Next stop: ABS....see you in Chicago

Social Influencer, Spencer and Redken Social, Kyle

BTS video of Team Redken ISSE 2018

Lucy

Matthew Tyldesley February 28, 2018

Photographer, Louis Tinsley asked me to do hair for an evening photoshoot. I agreed as I like the model, designer (Frances Lewis) and make up artist (Matt Goodlett) involved in the project. This was also my first time collaborating with Louis so I was really excited.

Louis requested a blue wig and I have this dark blue blob wig i styled on Model, Lucy. I braided her hair before covering with a wig cap then attached the wig on her head. I used love heat on a hair dryer and Fashion Works 12 working spray to shape the wig. Once in place I used Control Addict 28 to lock the hairstyle.