REDKEN SYMPOSIUM 2019 BACKSTAGE GRAND OPENING

Dear Symposium,

it’s been two years since our last encounter…

with grand opening model, Amanda Fields Bennett

with grand opening model, Amanda Fields Bennett

Grand Opening Team

Grand Opening Team

I had the most amazing time at Mandalay Bay as part of the Grand Opening Team (GO Team). If I said It wasn’t hard work that would be a lie but then again nothing is truly appreciated unless it is earned.

dream team with Allen, Alex & Kelly

dream team with Allen, Alex & Kelly

Ellen, Dave, Issa and Jill pose for the camera

Ellen, Dave, Issa and Jill pose for the camera

This was my fifth working anniversary of Symposium. Every two years a new surprise, an experience, a memory that one never forgets. I arrived on a rainy Tuesday in what is usually sunny Las Vegas. Grabbed my two overstuffed suitcases (Yes, I’ll need everything in them. More than half are hair tools.) I hailed a taxi and scooted off to my home for the week, Mandalay Bay.

Chris & Brent discussing this look

Chris & Brent discussing this look

Noah and Marie avoiding the hair “Spikes”

Noah and Marie avoiding the hair “Spikes”

After devouring some food and checking my bags into my room I headed to the arena model room. The model room was being prepped for the artists’ and model arrivals. The model room is covered in plastic to prevent damage with rows of long tables, Redken hair color, styling and hair care products.

Parnelli is about the create some volume

Parnelli is about the create some volume

Allen, Tim & Jill fitting a model with her wig

Allen, Tim & Jill fitting a model with her wig

The first day or two is really getting acclimated to the space and pretty much like a reunion. I’ve known some of these people for years, have worked on past shows or projects or have been mentors/inspirations since my hair school days. Everyone is getting to know the logistics and flow of the show, schedule and expectations although these can change from one day to the next. Everyone starts to figure out their roles and we basically all work together. Once a project or a model is partially complete we move to the next model to prep them. Any given time a model/dancer will have 4/5 people working on them together or consecutively.

selfie with Zoraida, Ellen and Parnelli

selfie with Zoraida, Ellen and Parnelli

wig city / designed by Redken grand opening hair team

wig city / designed by Redken grand opening hair team

Backstage work comes in flows; at first the work is slow but then it revs up were you feel there are not enough hands on deck. I really enjoy those moments…It’s what really excites me and gets me going. Working with this team you feel the magic. You also feel exhaustion, hungry and are glad you chose to wear comfortable shoes.

all smiles from Justin

all smiles from Justin

Las Vegas, Redken has arrived!!

Las Vegas, Redken has arrived!!

In the model room everyone finds a spot to secure their tools and to work nearby but a lot of times you end up floating from space to space to support another artist working on a model or to finish that project. Team work is imperative.

creating volume on lovely Lucia Oskerova

creating volume on lovely Lucia Oskerova

all that braids with Jennifer & Alireza

all that braids with Jennifer & Alireza

I also love working with the models. They are young, energetic and can rock any hairstyle you give them. They are perfects muses and its fun getting to now them while prepping their hair. The work load gets busy and with deadline so are few missed meals were not uncommon. Plus I was craving bacon the entire time!!

Julie is excited about hair

Julie is excited about hair

on stage with Ellen & Dave

on stage with Ellen & Dave


The energy go the Redken artist tribe keeps you going. It was an honor and privilege to be here. I got to catch up with my peers while working. Making small talk and catching up on the past year or two.

jill and Ellen tackling this look

jill and Ellen tackling this look

selfie with Sheree

selfie with Sheree

Seeing the models/dancers come to life in wardrobe is amazing. Backstage you see the models/dancers between their wardrobe fittings and rehearsal so they’re always partially done until the day of.

Noah on hair duty

Noah on hair duty

working on this wig with Alex

working on this wig with Alex

It takes a village as model room coodinators, main stage artists, Corporate NYC staff were all working together in synergy to make this a smooth operation. It really takes a village and someone to lead such Suz Sturm who was in charge of running the show from start to finish and Chris Baran who oversaw all the hair that was to be viewed on stage at the grand opening. Wardrobe by Jeremie & Pascal. The grand opening team is comprised of artists from all over the world, have won hair competition awards, facilitate classes, create editorial work and specialize in finishing skills of braiding, haircutting, wig making, long hair dressing and so much more. Everyone worked so hard!!

Grand Opening Stage

Grand Opening Stage

strike a pose grand opening outfit

strike a pose grand opening outfit

The show featured five sequences with strong emphasis on music culture. It was also about dual personality and how the city life of NYC changes from the day as well as it’s inhabitants. We had team on both side of the side the night of the grand opening along with the team from wardrobe. As dancers would exit the scene we had to work together and very quickly to remove existing hairstyles, wardrobe and redress the dancers. It was chaotic, very hard to see in the dark corridors and your heart was racing. The bottom line was the show.

Alex and I posing with model, Lucia Oskerova

Alex and I posing with model, Lucia Oskerova

with actor, Anthony Michael Hall

with actor, Anthony Michael Hall

It all happened so fast and so successfully. You could hear the audience cheering. The entire week of preparing for this very moment. After finishing the final models we all raced ourselves to line up to walk out on stage in front of a massive audience. The feeling was surreal and exciting seeing the faces of 10,000 attendees cheering with excitement…this was the icing on the cake for me.

With Chris Baran

With Chris Baran

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BTS of Grand Opening Redken Symposium 2019

I will always cherish this experience along with all the other memorable ones. I am so glad I got to experience this with so many of my closest peers. You always re inspire me! I’ve had plenty of bacon upon returning home.


See you in two more years!!

Sincerely,

Matty

xoxo






















The SUCCUBUS Chronicles

Succubus. Vampire. Demon. Creatures of the Night. Years ago I did a a collaborative series fueled by my love of horror films and halloween. It would exercise my passion for fashion and hair, produce two sequel, involve lots of talented artists, published three times and created an amazing experience. Looking back in retrospect we created a timeless body of work that is worth a revisit….The Succubus Chronicles

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

dream team: discussing our vision captured image by Gary Barragan

dream team: discussing our vision captured image by Gary Barragan

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

The initial collection was conjured together with award winning make up artist, Isidro Valencia and with published photographer, Joey Goldsmith. The three of us discussed our love for all things macabre and dark and wanted to create a serious collection inspired by the folklore of the “succubus”. I was responsible with both hair and styling along with creative direction with both Joey and Isidro. We secured three models and got permission to shoot at the historical Culbertson Mansion in Downtown Louisville, Kentucky.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

selfie with photographer, Joey and videographer, Blake

selfie with photographer, Joey and videographer, Blake

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

We spent an entire day at the eerie Culbertson mansion with its beautiful construction and full of historical antiques. I was not allowed to use hairspray whatever on the premises as it would collect in the air and unto the vintage heirlooms. That was a fun challenge. I was also in charge of styling and purchased expensive garments from Goodwill of which I paired jewelry and accessories.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

making up model, Chris with mua, Isidro

making up model, Chris with mua, Isidro

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

Joey did an amazing job of telling a story with the three models we had. He scouted various areas of the mansion prior to setting up lights and for staging every area we utilized. Jacey Calloway was our lead who created the allure and beauty a succubus needs in order to drain the life and energy from her victims. Chris Diaz and Erica Goldsmith play the unsuspecting couple that venture into the home of the succubus. As the night progress so do Jacey’s power and both Erica and Chris become creatures of the night.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

styling Elora’s mane. Image by Gary Barragan

styling Elora’s mane. Image by Gary Barragan

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Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Isidro created a very clean palette that encompassed the sultriness the models needed but turned it up a notch when the Succubus turned into her dark form. Heavy kohl rimmed eyes and defined brows with lots of contour and red lips. For hair I made a lot of custom extensions but wanted lots of texture with curls and lots of volume. Kind of the old world meets the new world for a timeless feel.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

bts of my working area: tools and vision board to bring the vision to life

bts of my working area: tools and vision board to bring the vision to life

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

We had custom nails designed by nail designer Maritza Cabalerro and had bts imaged photographed by Gary Barragan. The collection, “Succubus” debuted in Australia’s Like a Lion magazine fall issue.

Teaser for the upcoming Succubus-Incubus fashion editorial. Goldsmith photography Matthew tyldesley Redken artist Valencia make-up Liberty Designs Dark Heart Creative
Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

amazing working design bts by Genna Yussman Greene worn by Jacey

amazing working design bts by Genna Yussman Greene worn by Jacey

A sequel was brought up a year later and we wanted to go bigger and harder with this one. So many ideas came to mind but we knew the fashions would play a larger role for this and so we asked designer Genna Yussman Greene to create a collection for a follow up to our Succubus. She created a very slick and sexy collection in dark hues of red, violet and black featuring various textures, slim fitting and strategically showed off skin.

SUCCUBUS BTS VIDEO BY DARK HEART CREATIVE

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

working design bts by Genna Yussman Greene worn by Erica and Elora

working design bts by Genna Yussman Greene worn by Erica and Elora

We talked about using Jacey as our lead and inviting both Erica and Chris back but needed to up the ante and added two new models, Elora Antunez and John Wells. We split the shooting in two days. Day one was at ThoughtFly Studios and focused more on the artistry of hair and make up and was strictly beauty images. Day 2 was on location in full fashion editorial mode. This way we created two collections with two completely different vibes using the same models.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Genna’s original designs based on our vision per our meetings

Genna’s original designs based on our vision per our meetings

This time we got permission to use the lovely home of Janice Carter Levitch who had home in the highlands: Old gorgeous home covered with lots of shrubbery, stones and trees. There were lots of areas outside that provided a beautiful landscaped to create the darker world of the Succubus.

Succubus Incubus

Succubus Incubus

wardrobe touch up and model posing inspiration with Genna

wardrobe touch up and model posing inspiration with Genna

Succubus Incubus

Succubus Incubus

capturing both stills and video of Jacey and John with Blake and Joey. Image by Gary Barragan

capturing both stills and video of Jacey and John with Blake and Joey. Image by Gary Barragan

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

We again invited photographer, Gary Barragan back again to shoot bts images and brought in videographer, Blake McGrew who filmed promotional teasers and a small documentary. Maritza Cabellero was gracious again to create new set of nails for all the models to wear.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

John and Erica on set with Joey. Image by Gary Barragan

John and Erica on set with Joey. Image by Gary Barragan

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

working design bts by Genna Yussman Greene worn by Jacey

working design bts by Genna Yussman Greene worn by Jacey

We spent an entire day (14 hours) staging, prepping models and photographing all models. We were tired but knew we had made magic. Isidro pushed the makeup much more: much darker and harder and I turned up the hair full fashion runway volume with classic waves and vampy curls.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Joey capturing Elora behind the lens. Image by Gary Barragan

Joey capturing Elora behind the lens. Image by Gary Barragan

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

our creatures of the night, Elora, Jacey & Chris

our creatures of the night, Elora, Jacey & Chris

The collection, “Succubus / Incubus” debuted an impressive spread as well as grace the cover of Imperial Magazine’s fall issue and our beauty collection, “Succubus: Creatures of the Night” was a Bangstyle exclusive collection.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus

Succubus Incubus

Succubus Incubus

Succubus Incubus

I am beyond proud of these collections, the amount of work that went into them and the artists that combined their gifts and talents to create these timeless collections.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

so much fun on set. image by Gary Barragan

so much fun on set. image by Gary Barragan

Succubus | Incubus Principal Photography | Joey Goldsmith BTS Photography | Gary Barragan BTS Videography | Blake McGrew of Dark Heart Creative Hair | Matthew Tyldesley Makeup | Isidro Valencia Makeup Assistant | Ana Perez Original Wardrobe Design | Genna Yussman Greene Wardrobe Assistants | Jami Boston Guess and Kali Schmukie Nails | Maritza Caballero Featuring the Talents of Erica Goldsmith, Jacey Calloway, John Wells, Chris Diaz (Heyman Talent), and Elora Antunez.
Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

CREDITS

Photography/Creative Direction | Joey Goldsmith @joeygoldsmithphoto

Hair/Creative Direction | Matthew Tyldesley @hairbymatt

Make Up/Creative Direction | Isidro Valencia @valencia0612

Wardrobe | Genna Yussman Greene @gennayussman

MODELS

Jacey Calloway @hownowmeowcatt

Erica Goldsmith @ericagoldsmithactress

Chris Diaz @chrisryandiaz

Elora Antunez @mermaidqueen25

John Scott Wells @john_scott_well

BTS Photography | Gary Barragan @photobygaryb

Videography | Blake McGrew | Dark Heart Creative @darkheartcreative

Make Up Assistant | Anna Catalina Perez @anacperezhmua

Wardrobe Assistants | Kali Shmuckie | Jamie Boston Guest

Special Thanks to Culbertson Mansion, Like A Lion Magazine, Imperial Magazine, Bangstyle and Janice Carter Levitch, Eric Baker and ThoughtFly Studios.

selfie with Janice Carter Levitch

selfie with Janice Carter Levitch

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Jacey behind the lens with Joey. Image by Gary Barragan

Jacey behind the lens with Joey. Image by Gary Barragan

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with Chris and Jacey

selfie with Chris and Jacey

the make up master working on his canvas

the make up master working on his canvas

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with John

selfie with John

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with Erica

selfie with Erica

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with Elora

selfie with Elora

with my Bestie, Isidro. Image by Gary Barragan

with my Bestie, Isidro. Image by Gary Barragan

memorabalia: digital tearsheet from Like A Lion

memorabalia: digital tearsheet from Like A Lion

memorabalia: Cover of Imperial Magazine

memorabalia: Cover of Imperial Magazine

memorabilia: featured collection from Bangstyle

memorabilia: featured collection from Bangstyle

Runway On The Beach

Summer is the time when women rule and the world celebrates its many Queens. Genna Yussman Greene (Photographer & Stylist), Matthew Tyldesley (Hairstylist) and Caleb Yeske (Makeup Artist) celebrate summer and the power of women in this Summer spread. The looks are strong, beautiful and give women everywhere the inspiration to rule this season. Genna brings us a global tribal look that is regal, sexy and powerful. Complimenting this powerful look Matt proves that hair serves as a woman’s most convincing crown while Caleb’s makeup is the war paint perfect for every warrior queen. Summer is a woman’s time to shine. She owns her space and she will cede ground to no man! - Love Vascone

image by Genna Yussman

image by Genna Yussman

Bangstyle official collection 

image by Genna Yussman

image by Genna Yussman

I was excited when photographer and designer, Genna Yussman Greene asked me if I would be interested in shooting a swimsuit collection for summer 2018. I was beyond ready and wanted to do some sleek ponytails and big, voluminous hair. We need three models that were in top shape and we had worked with the three booked models in the past. 

image by Genna Yussman

image by Genna Yussman

Genna had purchased some african influenced swim wear and we wanted to incorporate that into this collection for a worldly feel. The looks are fashionable yet still wearable. I chose to keep the hair simple, commercial and glamorous. Custom hair pieces were used on all three models with a couple braids and large barrel curling irons to set the hair.

image by Genna Yussman

image by Genna Yussman

Make up artist, Caleb Yeske created a nice neutral palette for each model with soft smokey eyes, red and violet lip hues and ample bronzer for a "beach" side look.

image by Genna Yussman

image by Genna Yussman

My keep Redken styling products on set were Guts 10 Volume spray foam and my Sam Villa hair dryer and round brush. I wanted to create a little volume pryer to setting the hair with curling irons. I used a couple large marcels irons with Iron Shape 11, allowed the hair to cool. Afterwards each section was backcombed at the root area and lightly brushed out. Fashion Works 12 working spray was a must. I did a flat wave on Emily using the Sam Villa straightening iron. Custom made ponytails that matched each models haircolor were added for length and density.

image by Genna Yussman

image by Genna Yussman

image by Genna Yussman

image by Genna Yussman

The day went amazingly well just under eight hours. Two looks allotted per model for hair and make up with Caleb and I. Lots of snacks and scheduling are key to success.

On set with Genna and Crissa

On set with Genna and Crissa

image by Genna Yussman

image by Genna Yussman

profile of model Katie

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image by Genna Yussman

image by Genna Yussman

Credits

Models

Crissa Candler @crissacandler

Emily Bennett @emilybennett_

Katie Leigh Tarr @kt_tarr

Photography | Styling | Genna Yussman Greene @gennayussman

Make Up | Caleb Yeske @ckyhair

Hair | Matthew Tyldesley @hairbymatt

 

bts image of Emily

bts image of Emily

bts side image of Crissa

selfie time with Crissa

all smiles with Emily

all smiles with Emily

BTS making of “Runway on the Beach”

My Vintage Valentine

Romance, Beauty, love and all things pretty. I have wanted to do a Valentine Themed photoshoot for some time. My creative partner, Genna Yussman Greene suggested we do one at the beginning of 2017.  Genna had put together some vintage dressers and I wanted to do some classy updos and polished hair. We enlisted our buddy, Isidro Valencia for make up and two gorgeous models and our team was set.

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We wanted to fuse romance, with big hair and vintage styling for a timeless feel. Genna ordered a custom floral backdrop to be used for the shoot. We chose two gorgeous models, Emily and Kristina. We have worked with both before and chose both girls for their beautiful facial structures, Their tall lean looks and their positive attitudes on set.

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This collection was release exclusively by Bangstyle as a featured collection. The staff at Bangstyle have been so supportive of the work we do and they said the timing for the release was perfect.

working on Emily's hair

working on Emily's hair

For Make up Isidro created a soft look consisting of soft smoky eyes, pink pastels color on eyes, shimmer, rosy cheeks and soft contoured cheeks.

Spring make up 2018 by Isidro modeled by Emily

Spring make up 2018 by Isidro modeled by Emily

on set with Genna and Kristina

on set with Genna and Kristina

For This undo I converged all of Kristina's hair upwards into a ponytail I then added a long hair pad and a large wefted hair extension and form the hair over the pad into the shape using Fashion Works 12 and a finishing brush from Tearsheet. Control Addict 28 was used to finalize the look.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

For this Fishtail undo, I fishtailed braided random sections on Emily's entire head then with the ends pinned them between the sections created for the fishtails. 

final image by Genna Yussman Greene

final image by Genna Yussman Greene

bts on Kristina on set

bts on Kristina on set

final image by Genna Yussman Greene

final image by Genna Yussman Greene

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

This updo was a lot of fun. I was watching a lot of the old "Dynasty" so I did this timeless, voluminous undo with Redken's Guts 10 for volume. Next hair was pulled upwards into a couple of ponytails. A small hair pad was used for the bump on top that hair was covered with Emily's hair using Fashion Works 12. I smoothed the hair using a small finishing brush. The other ponytails that hair was backcombed, smoothed and rolled into shape with bobbie pins. Finished with Control Addict 28 and Shine Flash 03.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

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The vintage look was set using Iron Shape 11 and Sam Villa's marcel iron and pinned to cool. Afterwards the hair was brushed out using Tearsheet's static free large tail comb and Fashion Works 12.  No bend clips were placed in the hair to set it while Isidro finished Emily's her make up application.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

Kristina's hair was set in the same fashion with Emily's only different placement and finished with Control Addict 28.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

Credits

Photography | Wardrobe | Set Design | Genna Yussman Greene @gennayussman

Hair | Matthew Tyldesley @haibymatt

Make Up | Isidro Valencia @valencia0612

Models | Kristina Russ @kristina_russ

              Emily Bennett @emilybennett_

selfie with Miss Emily

selfie with Miss Emily

Hair Loft Salon | Social & Styling

I received a class request incorporating long hairdressing technique and best social media practices for Redken Elite: Hair Loft Salon in Salina, Kansas. I spoke to educational director, Lana Carmona several weeks prior to the class to see what the hairstylists expectations and areas of educational development.

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I spent a few days coloring mannequins, practicing and creating several looks to showcase. It's all in the set: I needed to practice the looks before I could really feel confident in facilitation the looks to the hairstylists at Hair Loft. 

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I love finishing and I understand practicality of hairstyling for set versus salon. The looks have to be relevant, easily attainable, executed in a timely fashion and ultimately salon appropriate. With the upcoming Spring/Summer season approaching, wedding and prom hair will be in high demand from skilled hairstylists.

The looks were created with Basic hairstyling products by Redken.

Guts 10 build volume in damp or dry hair.

Move Ability 05 shaping cream very lightweight for braiding and controlling flyaways

Fashion Works 12 working spray great for control, taming flyaways and creating soft hold that can be reworked.

Control Addict 28 Finishing Spray to lock in the look.

the four looks

the four looks

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Infinity ponytail

Infinity ponytail

undo with hair pad

undo with hair pad

I arrived a day prior and restyled my mannequins for the following day. I was greeted by the entire staff that had eagerly been anticipating my arrival. I was a bit nervous but this crowd was a fun bunch.

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We started with foundation work: perfecting a blowout, reworking a shape and building volume. 

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Creating beautifully styled waves was requested by the several of the stylists so we did two styles of curls and brushed them out. After perfecting the curls each hairstylist had the opportunity to photograph the images with a ring light. After each segment we discussed discoveries and what worked.

infinity braid

infinity braid

We did several looks that contained fishtails, on scalp fishtails, on scalp french braids, infinity braids and chinese ladder braid.  The biggest joys for me our helping the hairstylists tap into their creative side. A few of the hairstylists were hesistant about their braid skills but they were great sports and together with coaching the mastered all the braids. I was blown away by the talent of these hairstylists. 

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The last look involved the usage of hair pads along with kanakalon braiding hair. The usage of these fueled their creativity even more and gave them more tools for completing their prom and bridal hairstyles. 

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Social media education was incorporated by helping the hairstylist generated their own content for their social media platforms/channels. Creating beautiful imagery on their phones with good lighting for posting. Lastly, creating a social media schedule to follow for posting content.

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The staff made me feel so welcome and I look forward to returning again for our next class. The even made lunch!! The salon was beautiful and the energy was good and these hairstylists truly care about their craft.

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www.salinahairloft.com

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infinity updo

infinity updo

bts video from Social & Styling class at Hair Loft Salon

with the staff of Hair Loft Salon

with the staff of Hair Loft Salon

ISSE 2018: Backstage Redken

My first ISSE (International Salon & Spa Expo) was a success as I worked as lead support for Redken Artists, Tara Gardinar and Lindsey Olson alongside Edith Navarro and Jaclyn Harwood. Our Program, "Beyond Brunette" focused on color trends for Brunette Clientele with formulas and inspiration using Redken hair color and styling haircare.

the "Beyond Brunette" team

the "Beyond Brunette" team

I flew from Louisville, KY to Long Beach California and stayed at the Renaissance Hotel across from the Long Beach Convention Center that housed the event. 

long beach, California convention center

long beach, California convention center

I had just seen a lot of this crew not even a week later working the NRAC 2018 convention.  ISSE is hosted by the Professional Beauty Association (PBA) and is the largest beauty event on the west coast. Hairstylists, muas, nail techs, manufacturers and beauty insiders from around the globe come for the three day educational event.

it's official

it's official

Tara & Lindsey grace the stage at the Redken presentation booth

Tara & Lindsey grace the stage at the Redken presentation booth

What is so thrilling about working backstage is seeing other artist I idolize who work for other brands. The energy can be felt pretty much everywhere. 

meeting social influencer Elizabeth Faye & Cassandra McGlaughlin

meeting social influencer Elizabeth Faye & Cassandra McGlaughlin

hands in the middle....team work is the dream work

hands in the middle....team work is the dream work

There was plenty of walking from the hotel to the convention center and finally to the Redken model room. Team Redken arrived with tools to set up a day of prep on both models and a ton of mannequins that were on display throughout all the programs. We all spent hours working on mannequins from cutting, styling and multiple color applications to a single mannequin.

Matty on the red carpet

Matty on the red carpet

Edith on the red carpet

Edith on the red carpet

Tight quarters for sure but fortunately we all have worked together before and as an artists you easily adapt to all your environments. It's fun, exciting and busy. 

backstage Redken model room

backstage Redken model room

Redken artist, Lindsey Olson

Redken artist, Lindsey Olson

Each program had a total of five performances divided into two show days. Redken presentation booth was centered in the show room and had a small stage surrounded by seating areas for the attendees/hairstylists. Through out the show the hairstylists could make purchases at the booth of the latest and greatest Redken hair color and haircare.

Redken Artist, Tara Gardinar 

Redken Artist, Tara Gardinar 

all smiles with mannequin "Ellie"

all smiles with mannequin "Ellie"

The entire experience was amazing along with the warm California climate. I look forward to the next opportunity to work manny more ISSE shows. Next stop: ABS....see you in Chicago

Redken artist, Edith Navarro

Redken artist, Edith Navarro

Redken artist, Jaclyn Harwood

Redken artist, Jaclyn Harwood

selfie time with Edith

selfie time with Edith

#dreamteam 

#dreamteam 

Social Influencer, Spencer and Redken Social, Kyle

Social Influencer, Spencer and Redken Social, Kyle

Suzanne & Jeremie

Suzanne & Jeremie

#girlpower

#girlpower

with Sam Villa

with Sam Villa

Sean, Veronica and Tara

Sean, Veronica and Tara

BTS video of Team Redken ISSE 2018

Lucy

Photographer, Louis Tinsley asked me to do hair for an evening photoshoot. I agreed as I like the model, designer (Frances Lewis) and make up artist  (Matt Goodlett) involved in the project.  This was also my first time collaborating with Louis so I was really excited.

Professional image by Louis Tinsley

Professional image by Louis Tinsley

Louis requested a blue wig and I have this dark blue blob wig i styled on Model, Lucy. I braided her hair before covering with a wig cap then attached the wig on her head. I used love heat on a hair dryer and Fashion Works 12 working spray to shape the wig. Once in place I used Control Addict 28 to lock the hairstyle.

The team

The team

Professional image by Louis Tinsley

Professional image by Louis Tinsley

Designer, Frances Lewis designed the gorgeous sheer dress that was worn by Lucy. 

Make up artist, Matt Goodlett created a dark smoky eye with a hint of bronze. The look was complete with a dramatic brow and matte nude lip. 

This was a quick shoot that lasted under four hours. I look forward to more shoots with these creative artists.

designer Frances Lewis final touches on her gown

designer Frances Lewis final touches on her gown

bts camera image

bts camera image

shaping hairstyle on model, Lucy

shaping hairstyle on model, Lucy

on set with Louis

on set with Louis

Credits

Model | Lucy Duane                 @lucyduane

Photography | Louis TInsley    @louistinsley

Wardrobe | Frances Lewis        @ann_deevelyn_clothing_co

Make Up | Matt Goodlett         @mattgoodletmakeup

Hair | Matthew Tyldesley          @hairbymatt

BTS making of video: LUCY

selfie time with Lucy

selfie time with Lucy

Shades EQ Pastel Pink N Peachy

So excited when a new color line is launched by Redken. Especially these new Shades EQ gloss Pastels.

My client,  Karen  wanted to experiment with pink hair of sorts and I had mentioned the introduction of new pastel hues by  Redken in Shades EQ Glosse s.

My client, Karen wanted to experiment with pink hair of sorts and I had mentioned the introduction of new pastel hues by Redken in Shades EQ Glosses.

before

before

She was game for anything and since she was already a blonde I thought this would be a great opportunity. I decided to lighten her up just a bit so I did a foiled highlight with some heavy balayage lightening on the ends using Redken Flashlights combined with pH Bonder along with Colortrak Long foils.

before

before

After processing, treating the hair with #2 in pH Bonder and shampooing I did a flash tone at the shampoo bowl using 09T in Shades EQ Glosses.

application 

application 

application 

application 

I dried the hair then proceeded to mix up Shades EQ pastels Pink and Peach.

after pre lightening 

after pre lightening 

after pre lightening 

after pre lightening 

color was mixed with Product Club Mixer

color was mixed with Product Club Mixer

I applied the peach zone in her root area and alternated between pink and peach through the ends of her entire head on Colortrak Meche Strips. Processed at room temperature for 25 minutes. Shampooed and conditioned proceeded by styling.

Shades Pastels processing on Colortrak Meche

Shades Pastels processing on Colortrak Meche

I round brushed Karen's hair with Pillow Proof Primer spray followed by Guts 10. Afterward I spiral curled the hair with the Sam Villa curling wand and Iron Shape 11. The color lasted about 4 weeks and head a beautiful, sheer rose gold finish.

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IMG_8557.JPG

Mannequins of the Mansion

Gunnar Deatherage is a man of many talents; Designer, Stylists, Creative Director. I was excited when he contacted me regarding hair for his upcoming fashion spread for The Voice Tribune. I was very excited as he said curly hair and the shoot would focus on a generation of wealthy, fashionable women in a huge home.

Final Image by Clay Cook

Final Image by Clay Cook

clay giving models direction on set

clay giving models direction on set

I was excited again to have the opportunity to work with make up artist, Bethany Hood and Photographer, Clay Cook would be photographing the collection. Models would be book from Heyman Talent Agency.

Selfie with the models

Selfie with the models

the entrance upon entering the Conrad Caldwell House

the entrance upon entering the Conrad Caldwell House

I think one of the best parts of this photoshoot was is the home which served as the backdrop to this collection. The Conrad Caldwell Historical Mansion with its haunting energy was rich in beauty and history with a haunting vibe to the past. I was mesmerized by the house and intrigued by it size, high ceilings and original decor.  

Final Image by Clay Cook

Final Image by Clay Cook

Clay and the crew with cover spread model, Annilease 

Clay and the crew with cover spread model, Annilease 

Bethany and I did hair and make up to prep the models at Gunnar's studio.  For hair I prepped the models with Redken's Guts 10 for subtle volume and then I sprayed Iron Shape 11 on sections of the hair and used various curling irons. I used the  new Sam Villa Curling iron on all models and on the youngest model I used the Kiss 5/8 curling wand to set the hair.

Final Image by Clay Cook

Final Image by Clay Cook

Clay Cook and his team did scouted various parts of the house to be used as backdrops to tell a story for the collection. Special lighting and test shoots were done prior to photographing the models. Special care was used when working with the actual antiques in the home which we were not allowed to move. 

Bethany doing make up touch up on set

Bethany doing make up touch up on set

on set bts image of all models (Heyman Talent Agency)  make up by Bethany Hood  Hair Matthew Tyldesley

on set bts image of all models (Heyman Talent Agency)

make up by Bethany Hood

Hair Matthew Tyldesley

The entire shoot last 10 hours and was published in the Fall 2017 Fashion Issue of the Voice Tribune. 

Final Image by Clay Cook

Final Image by Clay Cook

The collection was a featured fashion editorial in The Voice Tribune Fall Fashion Issue 2017.

Gunnar doing final touch up on wardrobe on model, Journey

Gunnar doing final touch up on wardrobe on model, Journey

Final Image by Clay Cook

Final Image by Clay Cook

Credits

Mannequins of the Mansion @thevoicetribune

Creative Direction\Styling || Gunnar Deatherage @gunnardeatherage

Photography || Clay Cook @claycookphoto

Photo Assistants || Hunter Zieske @hunterzieske

                                Louis Tinsley @louistinsley

                                Chelsea Marrin @chelsea_marrin

Hair || Matthew Tyldesley @hairbymatt

Make Up || Bethany Hood @thehouseofhood

Models || Melissa Moore @melissamoore27

               Annaliese Levy @annalieselevy

               Annalise F.

               Journey B.

Heyman Talent Agency  @heymantalentagency

Location || The Conrad Caldwell House Museum @conradcaldwellhouse

 

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Final Image by Clay Cook

Final Image by Clay Cook

on set must haves

on set must haves

Final Image by Clay Cook

Final Image by Clay Cook

bts on set

bts on set

Final Image by Clay Cook

Final Image by Clay Cook

fun day on the set

fun day on the set

Final Image by Clay Cook

Final Image by Clay Cook

Final Image by Clay Cook

Final Image by Clay Cook

Final Image by Clay Cook

Final Image by Clay Cook

BTS making of video for Mannequins of the Mansion

selfie with Gunnar

selfie with Gunnar

selfie with Bethany

selfie with Bethany

Unique

I have some pretty amazing friends in the beauty industry. My friend and make up artist, Bethany Hood asked if I was interested in a fashion and beauty photoshoot with photographer, Chelsea Marrin. I course I say yes I had not had the chance to work with Chelsea and I was excited when they sent me the vision board.

final image by Chelsea Marrin

final image by Chelsea Marrin

They wanted lots of texture and volume, warm hair tones that contrasted with dark hair color and heavy fringes. 

the team for "Unique"

the team for "Unique"

Wardrobe would be original designs made by Gunnar Deatherage. I quickly pulled from my arsenal of hair pieces and wigs to create several looks. I precut a couple bobs with strong fringes and set a couple with either a texture iron or curling iron. I colored a couple hair pieces as well.

fringe benefits...custom bang attachments

fringe benefits...custom bang attachments

The photoshoot was set early on a gorgeous sunny day at Clay Cook's studio. Lots of snack were present and random tunes played in the background as Bethany and I readied both models. Initial fittings were done on the models before hand and hair and make up were combined to compliment each look. Sadie Ann Miller and Mei Li Zheng were the lovely models booked.

its getting wiggy in here!

its getting wiggy in here!

final image by Chelsea Marrin

final image by Chelsea Marrin

For this look on model Sadie, I used a custom wig colored with a soft peach highlights mixed with dark tones of which I secured to her head. I then used really small hair pads I place on her top sides and lightly backcombed the hair before covering the pads entirely and secure with hair pins. I strategically placed random section of hair across her forehead and highly teased the ends before spray Redken's Quick Dry 18.

bts of Sadie

bts of Sadie

Make up consisted of a green lip and soft cat eye with enhanced gold eyeshadow. Brows were heavily defined with soft contour on the cheeks.

bts of Sadie

bts of Sadie

final image by Chelsea Marrin

final image by Chelsea Marrin

bts image of Mei Li all about the fringe

bts image of Mei Li all about the fringe

This look required a custom wig that I Cut a strong fringe before styling each section with the Sam Villa texture iron. Afterwards hair was teased at the root and shaped into volume with Fashion Works 12 and lots of Control Addict 28.

 

Bethany turned up the depth with a darker lip color to compliment Gunnar's wardrobe.

bts image of Sadie

bts image of Sadie

A similar technique was done on Sadie's hair

The following looks on both models contained custom wigs colored with various Redken copper and reds hues. Heat styled with a curling iron and Iron Shape 11.

bts of Mei Li with copper hair

bts of Mei Li with copper hair

final image by Chelsea Marrin

final image by Chelsea Marrin

bts of Sadie

bts of Sadie

sneak peak from Chelsea's Lens

sneak peak from Chelsea's Lens

final image by Chelsea Marrin

final image by Chelsea Marrin

Credits

Models || Sadie Ann Miller @millerannsadie

               Mei Li Zheng @meilivzheng

Photography || Chelsea Marrin @chelsea_marrin

Wardrobe || Gunnar Deatherage @gunnardeatherage

Make up || Bethany Hood @thehouseofhood

Hair || Matthew Tyldesley @hairbymatt

Assistant || Hunter Zieske @hunterzieske

BTS making of UNIQUE

the team

the team

selfie with sadie

selfie with sadie

selfie with Mei Li

selfie with Mei Li