Urbane

I love men's hairstyling and fashion. For this collection I was inspired by men's hairstyling from the past: 1950's and 1990's and the energy of big city life.  With every photoshoot comes an amazing story but they are not without their own set of challenges that is always a learning curve.

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For this collection I booked photographer, Steve Squall. I hired Steve last year to photograph another collection and worked on several published editorial spreads in the past.  Steve does a fantastic job doing fashion photography and was a perfect fit for shooting a men's collection. I had on board make up artist, Isidro Valencia and Genna Yussman Greene on styling.  I met Steve to discuss my ideas for the shoot and he loved the concept.

 the team for Urbane

the team for Urbane

This is one of several collections I did for NAHA although it was not nominated, I was honored to have it was released exclusively by Bangstyle.

 selfie with Steve at initial meeting

selfie with Steve at initial meeting

As I had mentioned earlier, photoshoots have challenges. I had all models booked and all was a go however I had an issue with a model that overbooked himself with his agency so I could not use him and on the day of model prep one of my models no showed. Fortunately I had lucked out and I was able to rebook both. I swear I have a photoshoot "Guardian Angel". Through it all you persevere and make it work with the team. 

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I practiced some of the looks on mannequins. I did some highlighting and tapered cuts along with various styling techniques. This would all help for the prep day with the models. I would be more inspired on prep day where I did both color and cut on the models and could work with their bone structures and skin tones.

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The prep day was set a day before the shoot and lasted for seven hours. Ellis arrived and I decided to do an all over lightening process. I used Redken Flashlight with pH bonder. After getting him to a pale yellow I glaze his hair with Shades EQ glosses 07P, 09P and 09T.

 Ellis before

Ellis before

I did  a shear over comb cut on his sides and back and left the top length longer for styling.

 Ellis after color no style

Ellis after color no style

On the day of the photoshoot I styled his hair with Hardware Gel 16 to create the finger wave.

 bts of style on set

bts of style on set

 bts close up of finger wave style

bts close up of finger wave style

On model, Justin I did a soft highlight using Redken Blonde Icing combined with pH Bonder. After processing I glaze the hair with 09T in Shades EQ gloss.

 Justin before

Justin before

For his cut I did shear over comb on his sides and back and left a visible weigh line to build the silhouette. 

 Justin after cut/color no style

Justin after cut/color no style

Styling on the day of the shoot consisted of flat wrapping his hair with Thickening Lotion 06 with the Sam Villa Paddle brush. Hand styled with Move Ability 05 and finished with Control Addict 28.

 bts on set day

bts on set day

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On Micah's hair I did a heavy highlight with Blonde Icing and pH Bonder followed with a Shades EQ gloss in 07P.

 Micah before

Micah before

For his cut I decided to do a faded mohawk using my Andis Clippers "Envy" and layered the top with my Sam Villa 7" shears.

 Micah after cut/color no style

Micah after cut/color no style

The styling for the shoot day included paddle brush combined with hair dryer and Hardware Gel 16. Once hair was dry it was hear styled with Iron Shape 11 and 2" curling iron. For handstyling I used Mess Around 10 finished with Control Addict 28.

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We shot early morning at Steve's studio. Lots of coffees and bagels kept us busy and content for a six hour shoot. I staggered models arrival times to give everyone enough time to prepare. We did wardrobe tests with each model to find the right look.

 selfie with isidro

selfie with isidro

For make up Isidro did a fantastic job keeping the make up real clean with soft contour cheeks, lip balm and lots of highlighter to enhance model's cheeks and brow bones.

 final image by Steve Squall

final image by Steve Squall

I submitted the collection to Lori Balsamian with Bangstyle. She loved the collection and requested to feature it as an exclusive collection.

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Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Steve Squall @stevesquall

Make up | Isidro Valencia @valencia0612

Styling | Genna Yussman Greene @gennayussman

Models | Justin Sinkler @sinkler_115

               Micah Severo Ruelas @micahsevero

               Ellis Mitchell @ellismitch008

BTS making of video for Urbane

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I am so grateful to this team, everyone did a stellar job.

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 the boy club

the boy club

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 Selfie with Steve

Selfie with Steve

I am so grateful to this team!!