Sirens of the Shallows

Matthew Tyldesley December 10, 2019

My creative mind seems to almost always be in overdrive. Even if I am not physically up to par you can believe I’m spending what energy I do have on artistic ideas. Like everyone deserves a vacation, I needed a much needed break from work behind the chair, work travel and photoshoots. In addition to being physically exhausted, I was also mentally worn out. I had an upcoming vacation planned to clear my mind and to give my body much needed rest. I had frequented New Smryna Beach, Florida with my husband Eric almost annually. We have skipped a year here and there but always return to this peaceful, low key beach town.

Last summer, Eric and I rented a beach house right on the shore. In the morning we would venture out with our dog Cupid and head straight for the beach. It was there laying after around after a few days. I had visualized a beauty collection I wanted to create when we returned home. Beautiful woman on the sand… The big inspiration came from my wet feet touching the sand when we were walking the shore. I love how small fragments of shell and rock would remind on my skin. I thought how beautiful this would look on the skin of models with gorgeous updos.

Images by Genna Yussman Greene / Absolute Studio

When I returned home from vacation, I started to story board my ideas to share with Genna Yussman Greene and Isidro Valencia. I would spend several hours practicing hairstyles on hair mannequins. I would then take photos with my camera to save for reference. I also spent a lot of time making custom hair extensions as I knew I would need a lot in a variety of different hues to compliment the models I would need to book.

I ended up booking four models from the region, Laura Kirkpatrick, Tyra Burton, Abbie Purdie and Katie Leigh Tarr. I needed models that had long necks and sharp features. I was so lucky with the girls that were confirmed for this project.

Each model took no less than four hours for hair and make up prep. The photoshoot was booked for two days exclusively at Absolute Studio . Each hairstyles was so technical requiring three hours. Model, Tyrah’s natural hair was first blown straight then ironed using Redken’s Iron Shape 11. Hair pad were used to create her asymmetrical mohawk. Hair pads were used on each models, including Laura who had two oblong hair pads to create her updo.

I used so much hair spray. Redken’s Fashion Works 12, Control Addict 28, Triple Take 32 to created these masterful hairstyles. I set the models hair with various curling irons ranging in different diameters to control the hair and to create volume. The use of hair extensions allowed for more density and to create some soft, color variations on each hairstyle.

Genna spent some time creating soft, “net” tops she constructed for each model. Isidro practiced the make up for the skin using spirit gum. We end up using super fine sand along with gold dust. The make up was clean and gorgeous with each model having a soft, youthful glow. The aquatic, summery, florida vibe was in full effect.

This photoshoot was two full days of work but the final outcome was worth all the sweat and tears. During the first day of shooting we were struck with a severe storm. We lost power temporarily and had to move electronics since water had started leaking in our studio. Without electricity I was freaking out because being a hairstylist requires a lot of heat styling. Fortunately after an hour, power was restored without issue and we resumed were we had left off.

Believing in Mermaids and Sirens, I decided to title the collection, “Sirens of the Shallows”. Originally pitched for competition I decided to try submission for publication. Our collection was picked up for print of the entire collection in the September 2019 beauty issue of Picton magazine. I was beyond happy with our collection and grateful to our team and thankful to Picton magazine for publishing our collection.

Credits

Models

Laura Kirkpatrick @laura_allstar

Tyra Burton @tyramonique

Abbie Purdie @abbiepurdie

Katie Leigh Tarr @kt_tarr

Photography | Styling | Genna Yussman Greene @gennayussman

Make Up | Isidro Valencia @valencia0612

Hair | Creative Direction | Matthew Tyldesley @hairbymatt

One aspects about photoshoots I truly love is that each one possess an amazing story. From start to finish there are challenges, discoveries and unexpected wins. The beauty from inspiration to end result is where the magic lies.The challenges we all had on set regarding the storm only made us work harder. I am grateful to all who collaborated on this beautiful collection.

BTS making of “Sirens”

Alluring Seduction

Matthew Tyldesley November 19, 2019

2019 IBI FInalist “Best Short Cut/Style”

I noticed my husband was watching episodes of “Star Trek: The Net Generation” on Netflix. I sat through a couple episodes and was instantly reminded of my youth growing up watching this gem in the early 90’s. What also inspired my were the short hairstyles on the woman aboard the enterprise and the Klingon woman who had edgy fringed haircuts fashioned in the 1990’s.

So naturally inspiration for a photoshoot developed and I started conjuring ideas for a collection. Inspired by the show and hair master, Vidal Sassoon I started working on several custom wigs. I could work on them in my spare time (Before work and after) and I could book any model since cutting their own hair would not be an issue with them or their agencies.

image by Genna Yussman Greene / Absolute Studio

I used Redken hair color in varying shades and levels of Reds, Coppers and Violet-reds in both permanent and demi permanent colors. A lot of time was spent cutting the wigs. I created various geometric shapes and textured the wigs for the models. Removing weight and refining angles with shears, texture shears and trimmers.

The collection was photographed at Absolute Studio by Genna Yussman Greene. Genna also styled the collection in all black in varying textures and silhouettes She brought together several dress and blazers in leather, satin and matte textiles.. Isidro Valencia was responsible for the gorgeous make up. make up consisted of a smoky eye, soft lip hues and soft blush. He also did a little bit of contouring on each model and created dark, defined brows on each model for a high fashion finish.

The photoshoot lasted several hours on a hot summer day. Models were photographed separately and together with hair and make up prep taking upwards of two hours per model. I booked local talent, Katya Estes, Alexandra Hepfinger, Theresa Krosse and Alexis Fabish. I was able to cornrow on scalp all the model’s hair then I used Redken Hardware Gel 16 and spread thinly with a color brush around the models hairline to gather all tiny hair for control. Stocking caps were placed on top of the braids and the wigs were fitted on each model.

With refitting and the wigs having previously cut helped with timing. Now time was spent recutting fringes and refining angles. Cleaning up random hair and lightly irony each section for a clean, beveled finish. I really took my time to make sure each look supported and enhanced each of the model’s features. I am so grateful to this team for bringing the collection to life. Everyone was so passion about this entire project.

After the photoshoot was completed, Genna and I sorted through the images for our favorite image of each look on each model. We put the images together for submission and initially thought about competition then print of this one. After initial rejection I decided to submit the collection to Elegant Magazine. After less than a week after submitting I had heard back from the editor that they want to run with the collection in was published in a seven page spread in summer, June 2019 issue of Elegant Magazine.

With some encourage from Isidro, he urged me to enter some of my previous published work into the IBI 2019 awards. (International Beauty Industry Awards). So I decided right before the competition deadline to enter one of the images in the collection into the category for “Best Short Cut/Style”. Imagine to my surprise the image had made second place finalist for Best Short Cut/Style 2019. That was pretty awesome.

image by Genna Yussman Greene / Absolute Studio Finalist 2019 IBI awards “Best Short Cut/Style”

It amazing to see the legacy of a collection one puts so much heart and soul into. This collection started from simply watching a vintage, childhood program on Netflix that blossomed and morphed into it’s own with the love and support of the models and Isidro and Genna of Absolute Studio.

Credits

Models

Theresa Krosse | @theresa_krosse

Alexis Fabish | @alexisfabish

Katya Estes | @ekaterina_etes_katya

Alexandra Hepfinger | @alexandrahepfinger

Photography / Wardrobe | Genna Yussman Greene @gennayussman

Make Up | Isidro Valencia @valencia0612

Hair / Creative Director | Matthew Tyldesley @hairbymatt

Assistant | Love Yascone | @love_yascone

BTS making of “Alluring Seduction”

2019 IBI Awards WINNER Best Braid Hairstyle

ARCADIA BLOOMS

Matthew Tyldesley November 4, 2019

Amazing concepts come from everywhere and at any time. About two summers ago I had thought about doing a hairstyling collection with braids inspired by my backyard pond and floral garden. The concept was in the early stages of development and I had shared the idea with my friend Genna Yussman Greene. I had a general direction for where I wanted to go for hairstyling but had not finalized what I was thinking for wardrobe or make up. I had put together a vision board with paper fashions and bold eye make up. I would have Genna do both the styling and the photography and Isidro Valencia for make up.

2019 IBI Award Finalist Best Undo/Upstyle“Arcadia Blooms” — 2019 IBI Award Finalist Best Undo/Upstyle
“Arcadia Blooms”

I spent two days practicing on my mannequins. Spending alot of time on them meant having sore hands and fingers. Blow drying long hair, practicing sectioning, various braids and braiding techniques. I used hair pads and lots of hairstyling products. I used hot tools, clips and lots of hairspray on these days. I took photos with my camera phone and sent to both Genna and Isidro. Genna sent me camera pics back of the wardrobe she was putting together. I was able to visualize the model’s face when I created the looks which made the day of the photoshoot easier to adapt the style to the models.

Our studio (Absolute Studio) was freezing in December and I staggered the models through out the day. Each model took over two-three hours per styling along with an hour of makeup. The girls turn up the heat for Genna while she took photos but we were all freezing. Fortunately the entire shoot was worth it at a whopping ten hour day plus an additional 6 hour day for the second day.

award winning Image IBI 2019 award winner. image by Genna Yussman Greene / Absolute Studio

I could not have asked for a better set of talented models. I booked Theresa Krosse, Chelsey Malm and Dakota Bruton. I had decided last minute along with Genna to introduce a fourth hairstyle and with that we added an additional shoot day and another model, Lucy Duane. Each look was very technical and showcased intricate braiding and long hairstyling and finishing. The make up Isidro created was bold and clean and really showcased the beauty of each model’s bone structure.

IBI 2019 Finalist / image by Genna Yussman Greene / Absolute Studio

Chelsey’s hairstyle consisted of a braided hair veil that draped the side of her face and formed from on scalp braids. I set her hair with a curling iron with the remainder of her hair. Afterwards the hair was backcombed, brushed and styled into shape.

Theresa’s look is all about texture. I created a lot of on scalp braids and a large fish tail on top of her head. The ends of the braids after securing with micro bands I wrapped them around large hair pins and heat styled them with a hair iron. This technique in the beauty industry is referred to as “Rick Racking”. Afterwards the hair was brushed out and sprayed with hairspray.

A lot of hairdressing went into each look. Hair was set on each model first using Redken’s Gut 10. Hair was braided using Water Wax, Braid Aid and set with the Sam Villa texture iron, straightening iron and marcel iron in some combination on the four models. Hairsprays of choice were Fashion Works 12, Control Addict 28 and Triple Dry 32.

lucy’s hairstyle included on scalp braids that curved the rounds of the head. I created a textured high ponytail I then brought across the top toward the face. I took the ends of the braid and secured them on top the ponytail and pulled the hair between the braids. I created a single braided rose on her left side. I used Water Wax on the braids for control and lots of shine. I liked the contrast of the textured, matte ponytail with the sleekness of her braids.

For Dakota’s hairstyle. I did a lot of ponytail on the back and sides of her head. I backcombed a large section and secured with pins. I did several fishtail braids that I fanned out and wrapped over the backcombed section. The front of her hair did on scalp braids and I formed the ends of the braids into flowers. You can see below how I changed my design from the mannequin prep day below.

Isidro convinced me to enter the 2019 IBI awards (International Beauty Industry Awards) I entered three of the looks. I found out on October 1st one of the images won the award for “Best Braided Styles” and a second image was named a finalist for, “Best Undo Hairstyle”. I could not believe it and was beyond thankful. Our team worked so hard.

The entire collection was submitted for publication and published in a four page spread in Feroce Magazine in the July 2019 issue. The collection had a snippet featured in the June 2019 of Beauty Launchpad magazine.

Models:

Theresa Krosse @theresa_krosse

Lucy Duane (Heyman Talent Agency) @lucyduane

Dakota Bruton @dakotabruton.model

Chelsey Malm (Tribe Management) @chelsey.malm

Photography | Wardrobe: Genna Yussman Greene @gennayussman

Make Up: Isidro Valencia @valenciamakeup

Hair | Creative Direction: Matthew Tyldesley @hairbymatt

official bts making of Arcadia Blooms

Midnight Noir

Matthew Tyldesley October 15, 2019

Since my days at beauty school, I have always enjoyed designing and coloring men’s hair. When it came to photoshoots I understood the vital role for not only woman but men to have exciting, beautiful hair that is relevant to the theme or concept. I always loved photoshoots that took the boundries of hair outside of just styling and actually cutting and coloring the model’s real hair.

Image by Genna Yussman Greene was named a finalist by the IBI 2019 Awards

I had an amazing vision for a men’s collection featuring an all white backdrop, white curtains and white mannequins. Some of the mannequins would be replaced with real male models but dressed in all black for extreme contrast. I shared my vision with photographer, Genna Yussman Greene of Absolute Studio and she loved the idea. She sent me online links to purchase the white curtains and white mannequin that was used for the collection.

For wardrobe I booked, Gunnar Deatherage and Isidro Valencia for Make up. I booked three local models that were open to idea of hair changes and liked my concept, David Farsetti, Jordan Estep and Connor Hessler.

This collection required two days; the first was was model prep. I scheduled all three models at different intervals. I focused more attention to the hair cutting using clippers, trimmers, shears and razors. To keep color simple, I chose to color each models hair dark. I used Redken’s Shades EQ glosses in different ratios of 01ab, 03n and 03v.

Jordan’s cut was the shortest. I clipper his hair, including his hairline. I also did lots of etching on his side using trimmers. I really liked the drama of his transformation. I went really dark with his color like David’s hair. To combat the course texture of Jordan’s hair. I used Hardware Gel 16 mixed with Argan 6 oil, high heat from the hairdryer and a Denman brush. Afterwards I used a small iron and Iron Shape 11 to further smooth his hair. Lastly I used Water Wax 03 to lightly mold his hair and to enhance overall shine.

For David, I wanted a heavy fringe with a heavy weight line to build shape. I liked the drama with the fringe I cut on him. Going darker really brought out his eye color and soften the yellow undertones in his skin. I used Redken’s Thickening Lotion 06 with a Denman brush and hair dryer to enhance shine and built some volume.

For Connor’s hair I chose a darkest brown for his hair color using the Shades EQ. I went really dramatic with gemometic lines on his sides with minimal texturizing on his crown. I used Redken’s Full Frame 07 with Denman brush and hairdryer. I used a little Rough Paste 12 to bring out some texture in his hair after blow drying.

Prep day lasted about seven hours. The following day was one of the coldest in December prior to shooting before Christmas. It was also the last photoshoot with Gunnar Deatherage before he relocated to Los Angeles as well as one of our first collections from Absolute Studio. We spent about 8 hours the entire day. Models took about two hours each to complete hairstyling, make up and wardrobe.

We completed two look on each mode that consisted of slightly different hairstyling and different wardrobe. Isidro created a sultry look with a smoky eye, contoured cheeks and faux facial piercings from Gunnar.

tools of the trade **I love Sam Villa Shears

Genna Photographed and edited this collection that was published in the Spring 2019 issue of Obscurae Magazine. In addition, one of the images was named a 2019 finalist by the International Beauty Industry Awards (IBI Awards).

celebrating wins with a copy of Obscurae Magazine

alternate look #2 on Connor, Finger wave profile

Credits:

Photography | Set | Genna Yussman Greene @gennayussman

Hair | Creative Direction | Matthew Tyldesley @hairbymatt

Wardrobe | Styling | Gunnar Deatherage @gunnardeatherage

Make Up | Isidro Valencia @valencia0612

Models:

David Farsetti (Heyman Talent Agency)

Connor Hessler

Jordan Estep

official making of Midnight Noir

it takes village…readying the lovely Abbie for the camera

Monarchs of Venus

Matthew Tyldesley April 1, 2019

I am a busy body and always have been. As far as I can remember I can never sit still and to this day I like to sit up at night after working at the salon and create and practice on mannequins and custom wig pieces. I can get inspiration from anywhere and I had stumbled across some really pretty shades of teal in synthetic hair from my local hair shop.

I had started to create some braids using the hair and I loved how the ends turned out but had put that aside to create a similar piece for another collection. This sometimes happens as an artist. I knew I wanted to return to this collection but had worked on some other pieces for two other shoots. It had also been a while since i had worked with Isidro Valencia so I knew I wanted him to be in charge of the make up to go with each piece I decided to create.

This look for Abbie was done by using straight kanakalon hair which I meticulously braided. Afterwards the braids were formed into shape and sewn into a headdress.

It took me several weeks with work and travel as priority as I would work in my freetime, in the evenings and on the weekends. I took snapshots with my phone and sent to Isidro to inspire his make up creativity. We would feature this collection in my art studio I shared with Genna Yussman Greene (wardrobe stylist and photo retoucher) at Absolute Studio in Louisville, Ky and Tony Welsher would photograph the collection.

forming the hair to the headdress using Redken’s Control Addict 28 and heavy heat from hairdryer

The “Pink Lady” hairstyles is very whimsical, Dr. Seuss like feel with a braided veil to cover Dezaray’s face for a dramatic effect. Konakalon Hair was cut into small pieces and fused to a active mesh covered with plaster strips custom head piece. I used matching colored thread instead of elastics to create the braided net veil.

I wanted this collection to showcase braids and feature lots of texture. I created various braids and created form with unusual shapes and hair forms using plaster strips, light weight active mesh. Custom wigs and hair . I kept the shades various hues of “cool” tones and “pastels”.

Photo Sep 17, 2 06 20 PM.jpg — Dezaray on set

Everything turned out to have a “Space Goddess” feel. I used beads and various hair setting techniques in advanced to set and prep the hair pieces for the day of the shoot. I did have to give my hands a break as the preparation of this took several weeks and several hours of braiding.

I took Custom wigs and stacked them using hair forms to create this look on Tracy. I did a lot of prep work on the wigs such as the twisting and ric-racking technique for texture along with stringing the ends with beads.

This look on Dominique which I later referred to as “The Jaguar” started first from forming light weight wire into a headdress. I used plasters of Paris strips to cover the wire then after drying, painted in acrylic the base to match the shades of hair I was using. It was then covered with the braids and matching konakalon hair.

molding the headdress with plaster strips and wire

I found this color at my local hair shop and fell in love with the color effect. I had to braid quite a few of theses

Soft lighting was used to enhance the hair and make up but not to overpower. The same cool tones were used in opposing position with gels in diffused tones. Genna provided simple black bandeau tops as to create the perfect canvas to showcase the hair and make up.

The bast of this was done with active meche and paper mache

For make up isidro decided on two themes: two models were done in avant grade style of make up inspired by his favorite painter, Jackson Pollack. Then the other two models were done is sultry, glamorous make up.

This collection was published in Feroce Magazine in a five page spread. Thank you to Feroce for the feature.

Photo Apr 01, 9 48 50 PM.jpg — Feroce Magazine spread

Credits

Absolute Studio

Creative Director | Hair | Matthew Tyldesley @hairbymatt

Creative Director | Make Up | Isidro Valencia @valencia0612

Wardrobe Stylist | Photo Retouching | Genna Yussman Greene @gennayussman

Photography | Tony Welscher

Models |

Dominique Thompson | @so_joyful79

Abbie Purdie | @abbiepurdie

Dezaray Nicks | @dezaraynicks

Tracy Rowlett | @tracy.rowlett

my go to hairspray on set…Redken’s Control Addict 28

BTS making of “Monarchs of Venus” from Absolute Studio

The SUCCUBUS Chronicles

Matthew Tyldesley September 24, 2018

Succubus. Vampire. Demon. Creatures of the Night. Years ago I did a a collaborative series fueled by my love of horror films and halloween. It would exercise my passion for fashion and hair, produce two sequel, involve lots of talented artists, published three times and created an amazing experience. Looking back in retrospect we created a timeless body of work that is worth a revisit….The Succubus Chronicles

Succubus Origins image by Joey Goldsmith

dream team: discussing our vision captured image by Gary Barragan

Succubus Origins photo by Joey Goldsmith

The initial collection was conjured together with award winning make up artist, Isidro Valencia and with published photographer, Joey Goldsmith. The three of us discussed our love for all things macabre and dark and wanted to create a serious collection inspired by the folklore of the “succubus”. I was responsible with both hair and styling along with creative direction with both Joey and Isidro. We secured three models and got permission to shoot at the historical Culbertson Mansion in Downtown Louisville, Kentucky.

selfie with photographer, Joey and videographer, Blake

We spent an entire day at the eerie Culbertson mansion with its beautiful construction and full of historical antiques. I was not allowed to use hairspray whatever on the premises as it would collect in the air and unto the vintage heirlooms. That was a fun challenge. I was also in charge of styling and purchased expensive garments from Goodwill of which I paired jewelry and accessories.

Joey did an amazing job of telling a story with the three models we had. He scouted various areas of the mansion prior to setting up lights and for staging every area we utilized. Jacey Calloway was our lead who created the allure and beauty a succubus needs in order to drain the life and energy from her victims. Chris Diaz and Erica Goldsmith play the unsuspecting couple that venture into the home of the succubus. As the night progress so do Jacey’s power and both Erica and Chris become creatures of the night.

styling Elora’s mane. Image by Gary Barragan

s-3NyELzD7gs8d9GXPYdnY3FjrUSIx3wFWjncudEfQQ,RkZFwhNx8gWCqU9AiGMtuxO5vhx0cLcjX5LFOQBBgR0.jpeg — Succubus Origins image by Joey Goldsmith

Isidro created a very clean palette that encompassed the sultriness the models needed but turned it up a notch when the Succubus turned into her dark form. Heavy kohl rimmed eyes and defined brows with lots of contour and red lips. For hair I made a lot of custom extensions but wanted lots of texture with curls and lots of volume. Kind of the old world meets the new world for a timeless feel.

bts of my working area: tools and vision board to bring the vision to life

We had custom nails designed by nail designer Maritza Cabalerro and had bts imaged photographed by Gary Barragan. The collection, “Succubus” debuted in Australia’s Like a Lion magazine fall issue.

Teaser for the upcoming Succubus-Incubus fashion editorial. Goldsmith photography Matthew tyldesley Redken artist Valencia make-up Liberty Designs Dark Heart Creative

Succubus Incubus photo by Joey Goldsmith

amazing working design bts by Genna Yussman Greene worn by Jacey

A sequel was brought up a year later and we wanted to go bigger and harder with this one. So many ideas came to mind but we knew the fashions would play a larger role for this and so we asked designer Genna Yussman Greene to create a collection for a follow up to our Succubus. She created a very slick and sexy collection in dark hues of red, violet and black featuring various textures, slim fitting and strategically showed off skin.

SUCCUBUS BTS VIDEO BY DARK HEART CREATIVE

working design bts by Genna Yussman Greene worn by Erica and Elora

We talked about using Jacey as our lead and inviting both Erica and Chris back but needed to up the ante and added two new models, Elora Antunez and John Wells. We split the shooting in two days. Day one was at ThoughtFly Studios and focused more on the artistry of hair and make up and was strictly beauty images. Day 2 was on location in full fashion editorial mode. This way we created two collections with two completely different vibes using the same models.

Genna’s original designs based on our vision per our meetings

This time we got permission to use the lovely home of Janice Carter Levitch who had home in the highlands: Old gorgeous home covered with lots of shrubbery, stones and trees. There were lots of areas outside that provided a beautiful landscaped to create the darker world of the Succubus.

wardrobe touch up and model posing inspiration with Genna

capturing both stills and video of Jacey and John with Blake and Joey. Image by Gary Barragan

We again invited photographer, Gary Barragan back again to shoot bts images and brought in videographer, Blake McGrew who filmed promotional teasers and a small documentary. Maritza Cabellero was gracious again to create new set of nails for all the models to wear.

John and Erica on set with Joey. Image by Gary Barragan

working design bts by Genna Yussman Greene worn by Jacey

We spent an entire day (14 hours) staging, prepping models and photographing all models. We were tired but knew we had made magic. Isidro pushed the makeup much more: much darker and harder and I turned up the hair full fashion runway volume with classic waves and vampy curls.

Joey capturing Elora behind the lens. Image by Gary Barragan

our creatures of the night, Elora, Jacey & Chris

The collection, “Succubus / Incubus” debuted an impressive spread as well as grace the cover of Imperial Magazine’s fall issue and our beauty collection, “Succubus: Creatures of the Night” was a Bangstyle exclusive collection.

I am beyond proud of these collections, the amount of work that went into them and the artists that combined their gifts and talents to create these timeless collections.

so much fun on set. image by Gary Barragan

Succubus: Children Of The Night photo by Joey Goldsmith

CREDITS

Photography/Creative Direction | Joey Goldsmith @joeygoldsmithphoto

Hair/Creative Direction | Matthew Tyldesley @hairbymatt

Make Up/Creative Direction | Isidro Valencia @valencia0612

Wardrobe | Genna Yussman Greene @gennayussman

MODELS

Jacey Calloway @hownowmeowcatt

Erica Goldsmith @ericagoldsmithactress

Chris Diaz @chrisryandiaz

Elora Antunez @mermaidqueen25

John Scott Wells @john_scott_well

BTS Photography | Gary Barragan @photobygaryb

Videography | Blake McGrew | Dark Heart Creative @darkheartcreative

Make Up Assistant | Anna Catalina Perez @anacperezhmua

Wardrobe Assistants | Kali Shmuckie | Jamie Boston Guest

Special Thanks to Culbertson Mansion, Like A Lion Magazine, Imperial Magazine, Bangstyle and Janice Carter Levitch, Eric Baker and ThoughtFly Studios.

Jacey behind the lens with Joey. Image by Gary Barragan

the make up master working on his canvas

with my Bestie, Isidro. Image by Gary Barragan

memorabalia: digital tearsheet from Like A Lion

memorabilia: featured collection from Bangstyle

My Vintage Valentine

Matthew Tyldesley April 4, 2018

Romance, Beauty, love and all things pretty. I have wanted to do a Valentine Themed photoshoot for some time. My creative partner, Genna Yussman Greene suggested we do one at the beginning of 2017. Genna had put together some vintage dressers and I wanted to do some classy updos and polished hair. We enlisted our buddy, Isidro Valencia for make up and two gorgeous models and our team was set.

We wanted to fuse romance, with big hair and vintage styling for a timeless feel. Genna ordered a custom floral backdrop to be used for the shoot. We chose two gorgeous models, Emily and Kristina. We have worked with both before and chose both girls for their beautiful facial structures, Their tall lean looks and their positive attitudes on set.

This collection was release exclusively by Bangstyle as a featured collection. The staff at Bangstyle have been so supportive of the work we do and they said the timing for the release was perfect.

For Make up Isidro created a soft look consisting of soft smoky eyes, pink pastels color on eyes, shimmer, rosy cheeks and soft contoured cheeks.

Spring make up 2018 by Isidro modeled by Emily

For This undo I converged all of Kristina's hair upwards into a ponytail I then added a long hair pad and a large wefted hair extension and form the hair over the pad into the shape using Fashion Works 12 and a finishing brush from Tearsheet. Control Addict 28 was used to finalize the look.

For this Fishtail undo, I fishtailed braided random sections on Emily's entire head then with the ends pinned them between the sections created for the fishtails.

This updo was a lot of fun. I was watching a lot of the old "Dynasty" so I did this timeless, voluminous undo with Redken's Guts 10 for volume. Next hair was pulled upwards into a couple of ponytails. A small hair pad was used for the bump on top that hair was covered with Emily's hair using Fashion Works 12. I smoothed the hair using a small finishing brush. The other ponytails that hair was backcombed, smoothed and rolled into shape with bobbie pins. Finished with Control Addict 28 and Shine Flash 03.

The vintage look was set using Iron Shape 11 and Sam Villa's marcel iron and pinned to cool. Afterwards the hair was brushed out using Tearsheet's static free large tail comb and Fashion Works 12. No bend clips were placed in the hair to set it while Isidro finished Emily's her make up application.

Kristina's hair was set in the same fashion with Emily's only different placement and finished with Control Addict 28.

Credits

Photography | Wardrobe | Set Design | Genna Yussman Greene @gennayussman

Hair | Matthew Tyldesley @haibymatt

Make Up | Isidro Valencia @valencia0612

Models | Kristina Russ @kristina_russ

Emily Bennett @emilybennett_

Flaunt

Matthew Tyldesley March 14, 2018

About a year ago I contacted photographer, Gary Barragan to photograph my texture collection. I wanted to focus on romantic, classic hairstyling with a vintage feel and modern flair. I love hairdressing and wanted this collection to really showcase my hairdressing skills.

complete collection photographed by Gary Barragan

I would of course enlist my favorite make up artist, Isidro Valencia and Wardrobe designer/stylist, Genna Yussman Greene.

I of course spent a couple weeks practicing the hairstyles on mannequins. Braiding, Setting hair, creating volume, backcombing, securing ponytails and curls. I ended up booking a total of 5 models so I had my work cut out for me. Time was very imperative and as such a long day for make up and for finishing hair. Luckily I wanted minimal for wardrobe and Genna did a great job putting together the necklaces.

We spent an entire day doing the collection. It took about 12 hours and the my table was filled with every brush, curling iron, hairspray. Hair extensions, clips, elastics and pins of all sorts to tackle every head of hair that entered the room.

At this point in my career, I understand that sometimes I may have a certain expectation for executing a hairstyle I practiced but sometimes they just don't work on the model chosen. This is really when one has to think smart, stay positive and move on. You really have to think about how the hair will compliment the model and balance her features. Thats the nature of the photoshoot...you make it work. The discoveries are quite impressive.

Isidro did an excellent job with make u. Very moody, strong defined brows, eyes and a deep lip color.

For creating this look on Kristina, her hair was micro crimped all over using Sam Villa's texture iron and Redken's Iron Shape 11. Hair was then separated on top and the back hair was backcombed and secured into a roll with hair pins. The top section was backcombed and formed into the top row connecting the first roll. Worked into shape with Fashion Works 12 and finished with Control Addict 28.

to create Shantay's hair. The from was separated from ear to ear. The back hair was wrapped around (rick-rack techique) hair pins and ironed. The from was blown straight with a Denman brush, hairdryer and Redken's Argan Oil 6 and Align 12. Next the front was marcelled iron into a set. Once cooled, the hair as formed into shape and the back was released and teased out. Finished with Control Addict 28 and Shine Flash 03 for high shine.

on model Alexis, I did a scalp braid on one side and set the opposite side with a 3/4" marcel iron and Iron Shape 11. Once the hair was cooled I brushed/combed out the hair and set it with Control Addict 28.

For Katy, I separated the top into a top ponytail then braided the hair with Movability 05. Aftwards I knotted the braid and secured with hair pins. The lower half of her hair was converged into a side ponytails and loosely braided with Move Ability 05. The look was completed with Control Addict 28 and Shine Flash 03.

bts side view of abby's hair "cross hatching"

On model Abby, I did a section secured with several bands (cross hatching) then converged all her hair upwards with Guts 10

This collection was published and featured by Beauty Launchpad Magazine Dec 2017. Thank you to Beauty Launchpad for the love.

bts video for Flaunt

Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Gary Barragan @photobygaryb

Make Up | Isidro Valencia @valencia0612

Styling | Genna Yussman Greene @gennayussman

Models | Shantay Chandler @iamshanchan

Kristina Russ | @kristina_russ

Alexis Gibson | @alexisngibson

Katy Ngo | @kaytme

Abby Garrett | @abbygarettt

The collection nominated for Contessa in the hairstylist category

Diamonds in the Rough

Matthew Tyldesley January 23, 2018

About a year ago, my good friend and designer Genna Yussman as me to create a new wig collection to highlight her 10 piece couture collection. I gladly said yes as I had seen her designs. Our intentions would be to have the collection walk the runway and then have it shot for editorial. She was asked by Louisville Bespoke creator, Yamilca Rodriquez to be the highlight and finale of of her show.

Genna Yussmans original design sketches/concept

For the Runway Genna wanted me to alter grey wigs so she purchased 10 longs wigs and I spent a few weeks cutting various geometric fringes and braids on them so they would all be cohesive yet different. The collection was a huge hit.

models live from Louisville Bespoke's runway fashion show

The editorial however would be completely different as she would modify the wardrobe and we selected 10 models that could execute the high fashion looks. I spent several weeks and a small fortune ordering the materials I need. I would then alter, cut, style and make new wigs from wefts and wig caps that would be all new and original for the photoshoot. The ten piece wig collection took me over ten weeks to finish with my other endeavors and were all colored using Redken's City Beats fashion colors.

gemetric layers one of the wigs in progress

Another exciting part of the shoot, we had a hairstylist that had won a day mentorship through Redken and American Salon Magazine and they flew Mazey Combs from Wichita Kansas to assist on set.

with American Salon winner and hairstylist, Mazey Combs

We were honored to have Make up artist Isidro Valencia who created 10 various make up looks to compliment hair and wardrobe. We had photographer, Derek Hibben photograph this collection for a total of 14 hours at Diamonds Pub in louisville Kentucky.

After the shoot we submitted five of the beauty images to the Canadian Hairdresser's competition "The Contessa" and were fortunate to have them place as a semi-finalist in the "International Hairstylist" category. The Fashion/editorial images a part of The Popular Magazine.

fixing hair on wet with model, Dakota Bruton

bts making of video "Diamonds in the Rough"

Credits

Wardrobe/Creative Dir/Finishing | Genna Yussman Greene

Hair | Matthew Tyldesley

Make up | Isidro Valencia

Photography | Derek Hibben

Hair Assistants | Mazey Combs & Michelle Villareal

Assistant | Jamykal Logan & David Wate

Models |

Dakota Bruton

Katya Estes

David Farsetti

Jasmine Graham

Dominique Joy

Mallory Rose Mim

Katy Ngo

Justin Sinkler

Brooke Taylor

BTS images | David Spangler

Urbane

Matthew Tyldesley November 29, 2017

I love men's hairstyling and fashion. For this collection I was inspired by men's hairstyling from the past: 1950's and 1990's and the energy of big city life. With every photoshoot comes an amazing story but they are not without their own set of challenges that is always a learning curve.

For this collection I booked photographer, Steve Squall. I hired Steve last year to photograph another collection and worked on several published editorial spreads in the past. Steve does a fantastic job doing fashion photography and was a perfect fit for shooting a men's collection. I had on board make up artist, Isidro Valencia and Genna Yussman Greene on styling. I met Steve to discuss my ideas for the shoot and he loved the concept.

This is one of several collections I did for NAHA although it was not nominated, I was honored to have it was released exclusively by Bangstyle.

As I had mentioned earlier, photoshoots have challenges. I had all models booked and all was a go however I had an issue with a model that overbooked himself with his agency so I could not use him and on the day of model prep one of my models no showed. Fortunately I had lucked out and I was able to rebook both. I swear I have a photoshoot "Guardian Angel". Through it all you persevere and make it work with the team.

I practiced some of the looks on mannequins. I did some highlighting and tapered cuts along with various styling techniques. This would all help for the prep day with the models. I would be more inspired on prep day where I did both color and cut on the models and could work with their bone structures and skin tones.

The prep day was set a day before the shoot and lasted for seven hours. Ellis arrived and I decided to do an all over lightening process. I used Redken Flashlight with pH bonder. After getting him to a pale yellow I glaze his hair with Shades EQ glosses 07P, 09P and 09T.

I did a shear over comb cut on his sides and back and left the top length longer for styling.

On the day of the photoshoot I styled his hair with Hardware Gel 16 to create the finger wave.

On model, Justin I did a soft highlight using Redken Blonde Icing combined with pH Bonder. After processing I glaze the hair with 09T in Shades EQ gloss.

For his cut I did shear over comb on his sides and back and left a visible weigh line to build the silhouette.

Styling on the day of the shoot consisted of flat wrapping his hair with Thickening Lotion 06 with the Sam Villa Paddle brush. Hand styled with Move Ability 05 and finished with Control Addict 28.

On Micah's hair I did a heavy highlight with Blonde Icing and pH Bonder followed with a Shades EQ gloss in 07P.

For his cut I decided to do a faded mohawk using my Andis Clippers "Envy" and layered the top with my Sam Villa 7" shears.

The styling for the shoot day included paddle brush combined with hair dryer and Hardware Gel 16. Once hair was dry it was hear styled with Iron Shape 11 and 2" curling iron. For handstyling I used Mess Around 10 finished with Control Addict 28.

We shot early morning at Steve's studio. Lots of coffees and bagels kept us busy and content for a six hour shoot. I staggered models arrival times to give everyone enough time to prepare. We did wardrobe tests with each model to find the right look.

For make up Isidro did a fantastic job keeping the make up real clean with soft contour cheeks, lip balm and lots of highlighter to enhance model's cheeks and brow bones.

I submitted the collection to Lori Balsamian with Bangstyle. She loved the collection and requested to feature it as an exclusive collection.

Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Steve Squall @stevesquall

Make up | Isidro Valencia @valencia0612

Styling | Genna Yussman Greene @gennayussman

Models | Justin Sinkler @sinkler_115

Micah Severo Ruelas @micahsevero

Ellis Mitchell @ellismitch008

BTS making of video for Urbane

I am so grateful to this team, everyone did a stellar job.

I am so grateful to this team!!

Anomaly

Matthew Tyldesley November 15, 2017

I love Avant Garde hairstyling, anything goes. This collection stems from my love for all things horror and sci fi. I wanted this collection to have the asian horror feel to it and the models would become these beautiful, macabre "mutants". I wanted the hair to create visual movement, that similar to water pouring from a pitcher.

The complete collection photographed by Jacob Roberts

I knew I did not want wardrobe for this collection and instead opted for body make up by award winning make up artist, Isidro Valencia. We had previously worked together with photographer, Jacob Roberts who shot Isidro's Make up collection a year prior. I knew I wanted him to photograph this collection based on his style of photography.

The team for "Anomaly"image by Derek Hibben — The team for "Anomaly"
image by Derek Hibben

This collection was 1 of 5 shoots executed in the winter of 2016 for NAHA 2017. Although it was not nominated we were honored to have it featured on Bangstyle.

I did some preliminary sketches for inspiration but was most inspired when I visited a local hair shop and fund two-toned hair extensions in various lengths. I took them home and quickly unpackaged them. I hand cut wire mesh to create the base for the hairpieces by shaping them into "stair like" pieces in various lengths.

I then meticulously hot glued the extensions parallel onto the mesh frames. The top pieces were created by cutting the hair away from the "weft" and sewing them into the shape to dorm the top of the hairpieces.

model Max Whelanmake up Isidro Valencia — model Max Whelan
make up Isidro Valencia

I love creating something that will eventually be adapted to the model's head. I was very happy with models I booked for this collection. I wanted both male and female models.

the blonde shape.... you can see were the top is made of the wefted piece from hair extensions

model Jasmine Grahammake up Isidro Valencia — model Jasmine Graham
make up Isidro Valencia

To adhere the hair pieces to each models head, scalp hair was cornrowed to create a supportive base for hair and bobbie pins. The top pieces were created by cutting hair extension at the "wefted" (where the hair was sewn together) coverging them together with needle and thread.

styling hair on MaxImage by Derek Hibben — styling hair on Max
Image by Derek Hibben

Prep time for each model average 2 1/2 hours for both hair and make up for a total of 7 hours. We started early on a cold morning fortunately I rented a nice studio space at Breckingridge Inn. We staggered the models so they would be fresh and energized for their time in front of the lens and to give us adequate time to ready each model. I made sure to have plenty of food on set to keep everyone happy.

Working with Isidro is amazing. We always pair well together on set. He created a red contour look on each of the models bodies an faces, Dark rimmed eyeliner on the female models and red lips on all models.

it takes a village working with isidro to prefect the look on max

I loved the lighting set up and the way that Jacob photographed the models. Each of the models really brought the characters to life,

checking images on camera | selecting the best picture of each model

discussing the subjects on cameraimage by Derek Hibben — discussing the subjects on camera
image by Derek Hibben

I submitted the collection to Lori Balsamian at Bangstyle and she loved the collection and wanted to exclusively feather it.

Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Jacob Roberts @jacobroberts.photo

Make up | Isidro Valencia @valencia0612

Models | Jasmine Graham @jas.nicole22

| Brooke Taylor @modelbrooketaylor

| Max Whelan @notrealmaxwhelan

bts making video of Anomaly

I was so grateful for the team. It's amazing to see a collection materialize from a concept start to finish. The process can be time consuming booking all the right people and gathering an building all the components but when everyone brings their talents that when magic is created.

Tropical Vibrancy

Matthew Tyldesley October 25, 2017

I was really excited when Redken released it's vivid hair color line, "City Beats" and I wanted to create a bold hair color collection for competition.

This collection was 1 of 5 shoots executed in the winter of 2016 for NAHA 2017. Although it was not nominated, I submitted the collection for publication and was honored to have it grace the pages of Beauty Launchpad Magazine.

I really had to think about a good concept but nothing had come to mind until I took a vacation to Key West with my husband, Eric. I figured I could take lots of photos for inspiration. I practically took photos of everything. Once I returned home I sorted through the images and found 3 sources of inspiration. The view of the Southernmost point beach front, two colorful shot guns homes on a residential street and a the beautiful Queen Angelfish from the Key West Aquarium.

Before attempting the looks on the models it was imperative to create the looks on mannequins first. I order several mannequins for practice from Pivot Point and created pattern on the mannequins and place different shades on different areas of the head. Afterwards I could analyze the looks and make changes when adapting the looks on the models.

Next it was time to book the photographer. I had recently done a couple photoshoots with Jenni Harper Young of Harper Young Photography. I asked her if she would be interested in shooting this collection and she gladly said yes.

I booked make up artist master, Isidro Valencia and designer/stylist Genna Yussman Greene to work on this collection. The date was set, the team and now for the models. I booked both models and clients for this one with models that had to be completely open to a drastic but amazing change. I had them come in for a 7 hour hair prep that involved multiple treatments, pre lightening, toning, coloring and cutting.

For Vickie, she had some grown out blonde ends with quite a bit of regrowth. I pre lightened her hair twice with Flashlift lightener and pH Bonder. After processing, shampooing and drying the hair the final colors of Broadway Blue and Taxi Cab Yellow were applied to her hair.

Vicki hair was previously lightened by me so I had to focus on her regrowth and do a decolorizing on her ends. Afterwards the final colors of Coral and Teal were strategically placed on her hair.

For Chris, I pre lightened his hair twice with Redken Flashlift lightener and ph Bonder. Lightening his ends first and then his root area. Pre tone with Shades EQ gloss 09P then I was able to apply Brooklyn Blue, High Line Green and Broadway blue to his hair.

I created this shag layered cut on Vicki with a soft side fringe and face framing layers. For Styling I round brushed the hair with Guts 10 for volume and set the curls with a 2" marcel ceramic Hot Tools curling Iron and Hot Sets 22. Hair was cooled and brushed brushed out and finished with Fashion Works 12 and Control Addict 28.

For Perri's haircut I lightly layered her hair and tightened up her fringe. Hair was styled with Guts 10 and Set with a curling iron with Iron Shape 11, Cooled, brushed out and set with Triple Take 32 and Shine Flash 03.

I did this undercut with my And is "Envy" clippers directly on scalp and layered the top length with my 7" Sam Villa shears. Hair was styled with Pillow Proof Primer, Argan 6 oil and Iron Shape 11. Finished with Mess Around 10 and Control Addict 28.

tearsheet from Beauty Launchpad Magazine

Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Harper Young Photography @jharrrper www.harperyoungphoto.com

Make Up | Isidro Valencia @valencia0612

Styling | Genna Yussman Greene @gennayussman

Models | Vickie Tang @lunarlurker

| Perri Fields @perrierleigh

| Chris Diaz (Heyman Talent Agency) @chrisryandiaz

The day of the shoot was a lot of fun, we started early at Jenni's Studio. We made sure to have plenty of food for everyone. It took two hours for each model. It is always a pleasure to have Genna and Isidro on set. Isidro created a soft smoky eye, nude lip and make up to enhance the facial features of each model. Genna did these "Net" dresses and tops for the the models for an aquatic feel and Jenni did an excellent job of capturing the looks.

I submitted the collection Beauty Launchpad Magazine editor, Alyson Osterman-Kerr. She loved the collection and wanted it exclusively for the August 2017 issue. The team and I were thrilled to see the spread when it upon it's release.

BTS making of video for Tropical Vibrancy

I am so grateful to this team. Everyone worked os hard. After the photoshoot I spend a final day changing the models hair to wearable colors. This shoot took over 24 hours and was worth every minute.

Twisted Roots

Matthew Tyldesley October 11, 2017

I had really wanted to create a collection that would showcase my braiding skills. I remember I wanted simplicity for styling with a strong visual neck piece. I also wanted to work with models that possessed the texture of hair ideal for the collection I wanted to bring to life

In the past few years I worked with photographer, Clay Cook (whom I was nominated for a mens award in 2014). I had booked make up artist, Isidro Valencia and designer\stylist Genna Yussman Greene. Everyone was on board and loved the concept.

For booking the models, I had couple in mind that I had recently worked with on other shoots. I was so happy when they all agreed and were available on the day I had set up with the team.

selfie with model, Myah Danielle Winbush

Practice was imperative and I chose mannequins that had hair similar to the models I had booked. I spent a few weeks practicing different looks on them. I would at some point finish the look somewhat satisfied and wood return the following day to see if I was still feeling the hairstyle. If I didn't speak to me, I would redo the stylet. If it did then I sought to enhance the overall look.

I practiced the styles for several hours over a couple of weeks on Pivot Point Mannequins. I would send text images of my mannequins to Clay and Isidro so they would have an idea of where I was taking the hair.

photo of my mannequin image by Derek Hibben — photo of my mannequin
image by Derek Hibben

The Day of the shoot was on a Sunday at Clay's studio. I made sure to have lots of food and drink on set for the models. The shoot lasted for a total of 7 hours with at least 2 hours prep for each model. Wardrobe was easy as all models would be adorned with the large necklace. I remember being exhausted with tired hands after the shoot but I was happy because I knew we had made something amazing.

I tend to always overpack for photoshoots so I had plenty of hair extensions, irons and products at hand. The fun part is always creating the mess but not so much the clean up.

Tag team with my bestie and make up artist Isidro

I invited Derek Hibben on set to take bts images and he did an fantastic job. The looks were inspired by Asian and African hairstyles and from my own imagination.

Having a team is so crucial, I love working with Isidro he is able to balance the hair with the appropriate make up. Genna always have amazing ideas and always has really unique fashions and accessories. Working with Clay is always a pleasure, he has a great eye for balance and brings his creative touch to every project.

On model Centria I flat-straighten her long hair using Redken's Iron Shape 11. I deftly cornrowed her hair with Braid Aid 03 on scalp then transition the braids off scalp. I secured a high bun on top with elastic cord and adorned it with some of the smaller braids securing each layer with Fashion Works 12. I finished the look with Control Addict 28 and lots of Shine Flash 02.

model Centria Kaprisfinal Image Clay Cook — model Centria Kapris
final Image Clay Cook

Centria image by Derek Hibben — Centria
image by Derek Hibben

On model, Tyrah I diffused her natural texture and used clips and the heat of the hair dry to create and sustain the separation (space) in her rounded hairstyle. I then applied Hardward Gel 16 styling gel to create the braided veil. I did tiny brides around her hairline then forged them together at certain points with black rubber bands. I finished the look with Control Addict 28 and Shine Flash 02.

model Tyrah Burtonfinal image Clay Cook — model Tyrah Burton
final image Clay Cook

Profile shot of Tyrah and the "braided veil"

For model, Myah I did a directional blow dry the cornrowed her hair with Braid Aid 02. I added several wefted hair extensions that were micro crimped using the Sam Villa Texur Iron and formed into a disheveled, textured bun. I used Fashion Works 12 to separate the style and finished with Control Addict 28 and Shine Flash 02.

model Myah Danielle Winbushfinal image Clay Cook — model Myah Danielle Winbush
final image Clay Cook

For make up I gave Isidro free range. I had sent him only a couple inspirational images. I only request a strong lip of which we choose a bright tangerine for contrast. He created a beautiful arched brow and soft smoky eye. Post shoot Clay asked if I would be open to Black and White and I agreed as it would give a strong effect.

NAHA make up artist, Isidro paints model, Myah

Model Tyrah with close up of make up and braided hair veil

I submitted the images to Amy Dodds of American Salon Magazine. She loved the images and asked for them exclusively for print in the August 2017 issue. I was thrilled as was the entire team. Seeing our work in print is an amazing experience I am so thankful to Amy and the team.

Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Clay Cook @claycookphoto www.claycookphoto.com

Make up | Isidro Valencia @valencia0612

Styling | Genna Yussmane Greene @gennayussman

Assistants | Hunter Zieske @hunterzieske

| Louis Tinsley @louistinsley

Retouch | Jordan Hartley @jordanhartleyretouch

Models | Centria Kapris @cen_tria

| Tyrah Burton (Heyman Talent Agency) @tyrah_burton

| Myah Danielle Winbush @myahdanielle

I am so grateful for everyone involved in this project.

Below is the bts making of video of "Twisted Roots"

Twisted Roots Behind the scenes video

Backstage NYFW: Nina Tiari SS 18

Matthew Tyldesley September 22, 2017

It was a dream to spend a third season working NYFW. This time I was invited to do hair backstage with Hi Definition Professional led by Heather King & Derek Moser for Nina Tiari's Spring\Summer 2018 collection. We had 20 models to prepare with a team of 10 hairstylists and 10 make up artists from both the U.S. and Canada sponsored by Redken and NYX Cosmetics.

the Official Hair and Make up team for Nina Tiari's SS 18 fashion show

I arrived a day prior to get settled before the show for a 9 a.m. call time the following morning at the Dream Hotel downtown. The security gave us our lanyards after identifying the backstage team. I arrived to a beautifully lit backroom with mirrors and tables to set up. After a quick group meeting, models had begun arriving and were assigned to hair and make up artists to ready for the show.

backstage set up with hair styling essentials

The look for hair was a messy, curled hair with intended frizz. I used a 3\4 inch marcel iron and wrapped 1" to 2" sections using Redken's Iron Shape 11 to sustain the curl. Afterwards Curls were separated and teased using my hands with a tad of Powder Grip 03 and finished using Control Addict 28. We had a total of 3 hours for hair and make up combined with a run through.

model Livia Pullman and with Hi Definition Professional's Derek Moser

Redken Artist, Natalie Alana and Jake Walker

Make up artist, Bethany Hood applying make up to model, Lila Flowers

The hair and make up looks were beautiful, effortless and girly. Hair had that "lived in feel" with a strong red lip and defined brows.

Model Sophie Longford       Hair Matthew Tyldesley & Tiffany Brown         Make up Ashley Ortiz — Model Sophie Longford Hair Matthew Tyldesley & Tiffany Brown Make up Ashley Ortiz

Heather King of Hi Definition Professional creating  texture — Heather King of Hi Definition Professional creating texture

model Sophie longford double team on hair with Tiffany Brown & Matthew Tyldesley

source: LIVID Magazine| Heather PerryModel Livia Pullman      Make up Ashley Ortiz     Hair Matthew Tyldesley — source: LIVID Magazine| Heather Perry
Model Livia Pullman Make up Ashley Ortiz Hair Matthew Tyldesley

source: LIVID Magazine| Heather PerryModel Sophie Longford      Make up Ashley Ortiz     Hair Matthew Tyldesley & Tiffany Brown — source: LIVID Magazine| Heather Perry
Model Sophie Longford Make up Ashley Ortiz Hair Matthew Tyldesley & Tiffany Brown

From the Runway

source: LIVID Magazine| Heather PerryModel Lila Flowers      Make up Bethany Hood       Hair Matthew Tyldesley — source: LIVID Magazine| Heather Perry
Model Lila Flowers Make up Bethany Hood Hair Matthew Tyldesley

I am so grateful for this experience. I was even more happy that two of my fellow colleagues and fellow artist from Louisville, Kentucky worked the show with me. Looking forward to next season.

with make up artists Bethany Hood & Isidro Valencia

Nina Tiari | Spring Summer 2018 Full Fashion Show | Exclusive by FF chanel

BTS video of the Hi Definition team for Nina Tiari

Nina Tiari backstage source Scadmanor\Anthony O'Baner