The SUCCUBUS Chronicles

Succubus. Vampire. Demon. Creatures of the Night. Years ago I did a a collaborative series fueled by my love of horror films and halloween. It would exercise my passion for fashion and hair, produce two sequel, involve lots of talented artists, published three times and created an amazing experience. Looking back in retrospect we created a timeless body of work that is worth a revisit….The Succubus Chronicles

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

dream team: discussing our vision captured image by Gary Barragan

dream team: discussing our vision captured image by Gary Barragan

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

The initial collection was conjured together with award winning make up artist, Isidro Valencia and with published photographer, Joey Goldsmith. The three of us discussed our love for all things macabre and dark and wanted to create a serious collection inspired by the folklore of the “succubus”. I was responsible with both hair and styling along with creative direction with both Joey and Isidro. We secured three models and got permission to shoot at the historical Culbertson Mansion in Downtown Louisville, Kentucky.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

selfie with photographer, Joey and videographer, Blake

selfie with photographer, Joey and videographer, Blake

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

We spent an entire day at the eerie Culbertson mansion with its beautiful construction and full of historical antiques. I was not allowed to use hairspray whatever on the premises as it would collect in the air and unto the vintage heirlooms. That was a fun challenge. I was also in charge of styling and purchased expensive garments from Goodwill of which I paired jewelry and accessories.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

making up model, Chris with mua, Isidro

making up model, Chris with mua, Isidro

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

Joey did an amazing job of telling a story with the three models we had. He scouted various areas of the mansion prior to setting up lights and for staging every area we utilized. Jacey Calloway was our lead who created the allure and beauty a succubus needs in order to drain the life and energy from her victims. Chris Diaz and Erica Goldsmith play the unsuspecting couple that venture into the home of the succubus. As the night progress so do Jacey’s power and both Erica and Chris become creatures of the night.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

styling Elora’s mane. Image by Gary Barragan

styling Elora’s mane. Image by Gary Barragan

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Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Isidro created a very clean palette that encompassed the sultriness the models needed but turned it up a notch when the Succubus turned into her dark form. Heavy kohl rimmed eyes and defined brows with lots of contour and red lips. For hair I made a lot of custom extensions but wanted lots of texture with curls and lots of volume. Kind of the old world meets the new world for a timeless feel.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

bts of my working area: tools and vision board to bring the vision to life

bts of my working area: tools and vision board to bring the vision to life

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

We had custom nails designed by nail designer Maritza Cabalerro and had bts imaged photographed by Gary Barragan. The collection, “Succubus” debuted in Australia’s Like a Lion magazine fall issue.

Teaser for the upcoming Succubus-Incubus fashion editorial. Goldsmith photography Matthew tyldesley Redken artist Valencia make-up Liberty Designs Dark Heart Creative
Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

amazing working design bts by Genna Yussman Greene worn by Jacey

amazing working design bts by Genna Yussman Greene worn by Jacey

A sequel was brought up a year later and we wanted to go bigger and harder with this one. So many ideas came to mind but we knew the fashions would play a larger role for this and so we asked designer Genna Yussman Greene to create a collection for a follow up to our Succubus. She created a very slick and sexy collection in dark hues of red, violet and black featuring various textures, slim fitting and strategically showed off skin.

SUCCUBUS BTS VIDEO BY DARK HEART CREATIVE

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

working design bts by Genna Yussman Greene worn by Erica and Elora

working design bts by Genna Yussman Greene worn by Erica and Elora

We talked about using Jacey as our lead and inviting both Erica and Chris back but needed to up the ante and added two new models, Elora Antunez and John Wells. We split the shooting in two days. Day one was at ThoughtFly Studios and focused more on the artistry of hair and make up and was strictly beauty images. Day 2 was on location in full fashion editorial mode. This way we created two collections with two completely different vibes using the same models.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Genna’s original designs based on our vision per our meetings

Genna’s original designs based on our vision per our meetings

This time we got permission to use the lovely home of Janice Carter Levitch who had home in the highlands: Old gorgeous home covered with lots of shrubbery, stones and trees. There were lots of areas outside that provided a beautiful landscaped to create the darker world of the Succubus.

Succubus Incubus

Succubus Incubus

wardrobe touch up and model posing inspiration with Genna

wardrobe touch up and model posing inspiration with Genna

Succubus Incubus

Succubus Incubus

capturing both stills and video of Jacey and John with Blake and Joey. Image by Gary Barragan

capturing both stills and video of Jacey and John with Blake and Joey. Image by Gary Barragan

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

We again invited photographer, Gary Barragan back again to shoot bts images and brought in videographer, Blake McGrew who filmed promotional teasers and a small documentary. Maritza Cabellero was gracious again to create new set of nails for all the models to wear.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

John and Erica on set with Joey. Image by Gary Barragan

John and Erica on set with Joey. Image by Gary Barragan

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

working design bts by Genna Yussman Greene worn by Jacey

working design bts by Genna Yussman Greene worn by Jacey

We spent an entire day (14 hours) staging, prepping models and photographing all models. We were tired but knew we had made magic. Isidro pushed the makeup much more: much darker and harder and I turned up the hair full fashion runway volume with classic waves and vampy curls.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Joey capturing Elora behind the lens. Image by Gary Barragan

Joey capturing Elora behind the lens. Image by Gary Barragan

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

our creatures of the night, Elora, Jacey & Chris

our creatures of the night, Elora, Jacey & Chris

The collection, “Succubus / Incubus” debuted an impressive spread as well as grace the cover of Imperial Magazine’s fall issue and our beauty collection, “Succubus: Creatures of the Night” was a Bangstyle exclusive collection.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus

Succubus Incubus

Succubus Incubus

Succubus Incubus

I am beyond proud of these collections, the amount of work that went into them and the artists that combined their gifts and talents to create these timeless collections.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

so much fun on set. image by Gary Barragan

so much fun on set. image by Gary Barragan

Succubus | Incubus Principal Photography | Joey Goldsmith BTS Photography | Gary Barragan BTS Videography | Blake McGrew of Dark Heart Creative Hair | Matthew Tyldesley Makeup | Isidro Valencia Makeup Assistant | Ana Perez Original Wardrobe Design | Genna Yussman Greene Wardrobe Assistants | Jami Boston Guess and Kali Schmukie Nails | Maritza Caballero Featuring the Talents of Erica Goldsmith, Jacey Calloway, John Wells, Chris Diaz (Heyman Talent), and Elora Antunez.
Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

CREDITS

Photography/Creative Direction | Joey Goldsmith @joeygoldsmithphoto

Hair/Creative Direction | Matthew Tyldesley @hairbymatt

Make Up/Creative Direction | Isidro Valencia @valencia0612

Wardrobe | Genna Yussman Greene @gennayussman

MODELS

Jacey Calloway @hownowmeowcatt

Erica Goldsmith @ericagoldsmithactress

Chris Diaz @chrisryandiaz

Elora Antunez @mermaidqueen25

John Scott Wells @john_scott_well

BTS Photography | Gary Barragan @photobygaryb

Videography | Blake McGrew | Dark Heart Creative @darkheartcreative

Make Up Assistant | Anna Catalina Perez @anacperezhmua

Wardrobe Assistants | Kali Shmuckie | Jamie Boston Guest

Special Thanks to Culbertson Mansion, Like A Lion Magazine, Imperial Magazine, Bangstyle and Janice Carter Levitch, Eric Baker and ThoughtFly Studios.

selfie with Janice Carter Levitch

selfie with Janice Carter Levitch

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Jacey behind the lens with Joey. Image by Gary Barragan

Jacey behind the lens with Joey. Image by Gary Barragan

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with Chris and Jacey

selfie with Chris and Jacey

the make up master working on his canvas

the make up master working on his canvas

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with John

selfie with John

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with Erica

selfie with Erica

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with Elora

selfie with Elora

with my Bestie, Isidro. Image by Gary Barragan

with my Bestie, Isidro. Image by Gary Barragan

memorabalia: digital tearsheet from Like A Lion

memorabalia: digital tearsheet from Like A Lion

memorabalia: Cover of Imperial Magazine

memorabalia: Cover of Imperial Magazine

memorabilia: featured collection from Bangstyle

memorabilia: featured collection from Bangstyle

My Vintage Valentine

Romance, Beauty, love and all things pretty. I have wanted to do a Valentine Themed photoshoot for some time. My creative partner, Genna Yussman Greene suggested we do one at the beginning of 2017.  Genna had put together some vintage dressers and I wanted to do some classy updos and polished hair. We enlisted our buddy, Isidro Valencia for make up and two gorgeous models and our team was set.

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We wanted to fuse romance, with big hair and vintage styling for a timeless feel. Genna ordered a custom floral backdrop to be used for the shoot. We chose two gorgeous models, Emily and Kristina. We have worked with both before and chose both girls for their beautiful facial structures, Their tall lean looks and their positive attitudes on set.

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This collection was release exclusively by Bangstyle as a featured collection. The staff at Bangstyle have been so supportive of the work we do and they said the timing for the release was perfect.

working on Emily's hair

working on Emily's hair

For Make up Isidro created a soft look consisting of soft smoky eyes, pink pastels color on eyes, shimmer, rosy cheeks and soft contoured cheeks.

Spring make up 2018 by Isidro modeled by Emily

Spring make up 2018 by Isidro modeled by Emily

on set with Genna and Kristina

on set with Genna and Kristina

For This undo I converged all of Kristina's hair upwards into a ponytail I then added a long hair pad and a large wefted hair extension and form the hair over the pad into the shape using Fashion Works 12 and a finishing brush from Tearsheet. Control Addict 28 was used to finalize the look.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

For this Fishtail undo, I fishtailed braided random sections on Emily's entire head then with the ends pinned them between the sections created for the fishtails. 

final image by Genna Yussman Greene

final image by Genna Yussman Greene

bts on Kristina on set

bts on Kristina on set

final image by Genna Yussman Greene

final image by Genna Yussman Greene

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

This updo was a lot of fun. I was watching a lot of the old "Dynasty" so I did this timeless, voluminous undo with Redken's Guts 10 for volume. Next hair was pulled upwards into a couple of ponytails. A small hair pad was used for the bump on top that hair was covered with Emily's hair using Fashion Works 12. I smoothed the hair using a small finishing brush. The other ponytails that hair was backcombed, smoothed and rolled into shape with bobbie pins. Finished with Control Addict 28 and Shine Flash 03.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

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The vintage look was set using Iron Shape 11 and Sam Villa's marcel iron and pinned to cool. Afterwards the hair was brushed out using Tearsheet's static free large tail comb and Fashion Works 12.  No bend clips were placed in the hair to set it while Isidro finished Emily's her make up application.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

Kristina's hair was set in the same fashion with Emily's only different placement and finished with Control Addict 28.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

Credits

Photography | Wardrobe | Set Design | Genna Yussman Greene @gennayussman

Hair | Matthew Tyldesley @haibymatt

Make Up | Isidro Valencia @valencia0612

Models | Kristina Russ @kristina_russ

              Emily Bennett @emilybennett_

selfie with Miss Emily

selfie with Miss Emily

Flaunt

About a year ago I contacted photographer, Gary Barragan to photograph my texture collection. I wanted to focus on romantic, classic hairstyling with a vintage feel and modern flair. I love hairdressing and wanted this collection to really showcase my hairdressing skills.

complete collection photographed by Gary Barragan

complete collection photographed by Gary Barragan

I would of course enlist my favorite make up artist, Isidro Valencia and Wardrobe designer/stylist, Genna Yussman Greene.

Flaunt 2.0

Flaunt 2.0

I of course spent a couple weeks practicing the hairstyles on mannequins. Braiding, Setting hair, creating volume, backcombing, securing ponytails and curls. I ended up booking a total of 5 models so I had my work cut out for me. Time was very imperative and as such a long day for make up and for finishing hair. Luckily I wanted minimal for wardrobe and Genna did a great job putting together the necklaces. 

the team

the team

We spent an entire day doing the collection. It took about 12 hours and the my table was filled with every brush, curling iron, hairspray. Hair extensions, clips, elastics and pins of all sorts to tackle every head of hair that entered the room.

its all in the set up

its all in the set up

At this point in my career, I understand that sometimes I may have a certain expectation for executing a hairstyle I practiced but sometimes they just don't work on the model chosen. This is really when one has to think smart, stay positive and move on. You really have to think about how the hair will compliment the model and balance her features. Thats the nature of the photoshoot...you make it work. The discoveries are quite impressive.

bts of of model, Kristina 

bts of of model, Kristina 

Isidro did an excellent job with make u. Very moody, strong defined brows, eyes and a deep lip color.

fierce make up by Isidro

fierce make up by Isidro

image by Gary Barragan

image by Gary Barragan

For creating this look on Kristina, her hair was micro crimped all over using Sam Villa's texture iron and Redken's Iron Shape 11. Hair was then separated on top and the back hair was backcombed and secured into a roll with hair pins. The top section was backcombed and formed into the top row connecting the first roll. Worked into shape with Fashion Works 12 and finished with Control Addict 28. 

close up bts of Shantay

close up bts of Shantay

Image by Gary Barragan

Image by Gary Barragan

to create Shantay's hair. The from was separated from ear to ear. The back hair was wrapped around (rick-rack techique) hair pins and ironed. The from was blown straight with a Denman brush, hairdryer and Redken's Argan Oil 6 and Align 12. Next the front was marcelled iron into a set. Once cooled, the hair as formed into shape and the back was released and teased out. Finished with Control Addict 28 and Shine Flash 03 for high shine.

bts of Alexis of hair and make up

bts of Alexis of hair and make up

image by Gary Barragan

image by Gary Barragan

on model Alexis, I did a scalp braid on one side and set the opposite side with a 3/4" marcel iron and Iron Shape 11. Once the hair was cooled I brushed/combed out the hair and set it with Control Addict 28.

bts of Katy

bts of Katy

image by Gary Barragan

image by Gary Barragan

For Katy, I separated the top into a top ponytail then braided the hair with Movability 05. Aftwards I knotted the braid and secured with hair pins. The lower half of her hair was converged into a side ponytails and loosely braided with Move Ability 05. The look was completed with Control Addict 28 and Shine Flash 03.

bts side view of abby's hair "cross hatching"

bts side view of abby's hair "cross hatching"

On model Abby, I did a section secured with several bands (cross hatching) then converged all her hair upwards with Guts 10

image by Gary Barragan

image by Gary Barragan

This collection was published and featured by Beauty Launchpad Magazine Dec 2017. Thank you to Beauty Launchpad for the love.

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FlauntImage8_preview.jpeg

bts video for Flaunt

Credits 

Hair | Matthew Tyldesley @hairbymatt

Photography | Gary Barragan @photobygaryb

Make Up | Isidro Valencia @valencia0612

Styling | Genna Yussman Greene @gennayussman

Models | Shantay Chandler @iamshanchan

Kristina Russ | @kristina_russ

Alexis Gibson | @alexisngibson

Katy Ngo | @kaytme

Abby Garrett | @abbygarettt

isidro after the shoot

isidro after the shoot

Alexis on set

Alexis on set

selfie with Kristina

selfie with Kristina

selfie with Shantay

selfie with Shantay

selfie with Alexis

selfie with Alexis

selfie with Katy

selfie with Katy

selfie with Abby

selfie with Abby

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Urbane

I love men's hairstyling and fashion. For this collection I was inspired by men's hairstyling from the past: 1950's and 1990's and the energy of big city life.  With every photoshoot comes an amazing story but they are not without their own set of challenges that is always a learning curve.

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For this collection I booked photographer, Steve Squall. I hired Steve last year to photograph another collection and worked on several published editorial spreads in the past.  Steve does a fantastic job doing fashion photography and was a perfect fit for shooting a men's collection. I had on board make up artist, Isidro Valencia and Genna Yussman Greene on styling.  I met Steve to discuss my ideas for the shoot and he loved the concept.

the team for Urbane

the team for Urbane

This is one of several collections I did for NAHA although it was not nominated, I was honored to have it was released exclusively by Bangstyle.

selfie with Steve at initial meeting

selfie with Steve at initial meeting

As I had mentioned earlier, photoshoots have challenges. I had all models booked and all was a go however I had an issue with a model that overbooked himself with his agency so I could not use him and on the day of model prep one of my models no showed. Fortunately I had lucked out and I was able to rebook both. I swear I have a photoshoot "Guardian Angel". Through it all you persevere and make it work with the team. 

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I practiced some of the looks on mannequins. I did some highlighting and tapered cuts along with various styling techniques. This would all help for the prep day with the models. I would be more inspired on prep day where I did both color and cut on the models and could work with their bone structures and skin tones.

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The prep day was set a day before the shoot and lasted for seven hours. Ellis arrived and I decided to do an all over lightening process. I used Redken Flashlight with pH bonder. After getting him to a pale yellow I glaze his hair with Shades EQ glosses 07P, 09P and 09T.

Ellis before

Ellis before

I did  a shear over comb cut on his sides and back and left the top length longer for styling.

Ellis after color no style

Ellis after color no style

On the day of the photoshoot I styled his hair with Hardware Gel 16 to create the finger wave.

bts of style on set

bts of style on set

bts close up of finger wave style

bts close up of finger wave style

On model, Justin I did a soft highlight using Redken Blonde Icing combined with pH Bonder. After processing I glaze the hair with 09T in Shades EQ gloss.

Justin before

Justin before

For his cut I did shear over comb on his sides and back and left a visible weigh line to build the silhouette. 

Justin after cut/color no style

Justin after cut/color no style

Styling on the day of the shoot consisted of flat wrapping his hair with Thickening Lotion 06 with the Sam Villa Paddle brush. Hand styled with Move Ability 05 and finished with Control Addict 28.

bts on set day

bts on set day

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On Micah's hair I did a heavy highlight with Blonde Icing and pH Bonder followed with a Shades EQ gloss in 07P.

Micah before

Micah before

For his cut I decided to do a faded mohawk using my Andis Clippers "Envy" and layered the top with my Sam Villa 7" shears.

Micah after cut/color no style

Micah after cut/color no style

The styling for the shoot day included paddle brush combined with hair dryer and Hardware Gel 16. Once hair was dry it was hear styled with Iron Shape 11 and 2" curling iron. For handstyling I used Mess Around 10 finished with Control Addict 28.

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We shot early morning at Steve's studio. Lots of coffees and bagels kept us busy and content for a six hour shoot. I staggered models arrival times to give everyone enough time to prepare. We did wardrobe tests with each model to find the right look.

selfie with isidro

selfie with isidro

For make up Isidro did a fantastic job keeping the make up real clean with soft contour cheeks, lip balm and lots of highlighter to enhance model's cheeks and brow bones.

final image by Steve Squall

final image by Steve Squall

I submitted the collection to Lori Balsamian with Bangstyle. She loved the collection and requested to feature it as an exclusive collection.

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Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Steve Squall @stevesquall

Make up | Isidro Valencia @valencia0612

Styling | Genna Yussman Greene @gennayussman

Models | Justin Sinkler @sinkler_115

               Micah Severo Ruelas @micahsevero

               Ellis Mitchell @ellismitch008

BTS making of video for Urbane

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I am so grateful to this team, everyone did a stellar job.

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the boy club

the boy club

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Selfie with Steve

Selfie with Steve

I am so grateful to this team!!

Anomaly

I love Avant Garde hairstyling, anything goes. This collection stems from my love for all things horror and sci fi. I wanted this collection to have the asian horror feel to it and the models would become these beautiful, macabre "mutants". I wanted the hair to create visual movement, that similar to water pouring from a pitcher. 

The complete collection photographed by Jacob Roberts

The complete collection photographed by Jacob Roberts

I knew I did not want wardrobe for this collection and instead opted for body make up by award winning make up artist, Isidro Valencia. We had previously worked together with photographer, Jacob Roberts who shot Isidro's Make up collection a year  prior.  I knew I wanted him to photograph this collection based on his style of photography.

The team for "Anomaly"  image by Derek Hibben

The team for "Anomaly"

image by Derek Hibben

This collection was 1 of 5 shoots executed in the winter of 2016 for NAHA 2017. Although it was not nominated  we were honored to have it featured on Bangstyle.

my creations in the works

my creations in the works

I did some preliminary sketches for inspiration but was most inspired when I visited a local hair shop and fund two-toned hair extensions in various lengths. I took them home and quickly unpackaged them. I hand cut wire mesh to create the base for the hairpieces by shaping them into "stair like" pieces in various lengths.

red shape

red shape

I then meticulously hot glued the extensions parallel onto the mesh frames. The top pieces were created by cutting the hair away from the "weft" and sewing them into the shape to dorm the top of the hairpieces. 

model Max Whelan  make up Isidro Valencia

model Max Whelan

make up Isidro Valencia

I love creating something that will eventually be adapted to the model's head. I was very happy with models I booked for this collection. I wanted both male and female models.

the blonde shape.... you can see were the top is made of the wefted piece from hair extensions

the blonde shape.... you can see were the top is made of the wefted piece from hair extensions

model Jasmine Graham  make up Isidro Valencia

model Jasmine Graham

make up Isidro Valencia

To adhere the hair pieces to each models head, scalp hair was cornrowed to create a supportive base for hair and bobbie pins. The top pieces were created by cutting hair extension at the "wefted" (where the hair was sewn together) coverging them together with needle and thread.

styling hair on Max  Image by Derek Hibben

styling hair on Max

Image by Derek Hibben

Isidro doing make up on Max

Isidro doing make up on Max

Prep time for each model average 2 1/2 hours for both hair and make up for a total of 7 hours. We started early on a cold morning fortunately I rented a nice studio space at Breckingridge Inn. We staggered the models so they would be fresh and energized for their time in front of the lens and to give us adequate time to ready each model. I made sure to have plenty of food on set to keep everyone happy. 

Jacob on set filming Max

Jacob on set filming Max

Working with Isidro is amazing. We always pair well together on set. He created a red contour look on each of the models bodies an faces, Dark rimmed eyeliner on the female models and red lips on all models. 

Jasmine on set

Jasmine on set

it takes a village working with isidro to prefect the look on max

it takes a village working with isidro to prefect the look on max

I loved the lighting set up and the way that Jacob photographed the models. Each of the models really brought the characters to life,

checking images on camera | selecting the best picture of each model

checking images on camera | selecting the best picture of each model

discussing the subjects on camera  image by Derek Hibben

discussing the subjects on camera

image by Derek Hibben

I submitted the collection to Lori Balsamian at Bangstyle and she loved the collection and wanted to exclusively feather it. 

Final image by Jacob Roberts

Final image by Jacob Roberts

Final image by Jacob Roberts

Final image by Jacob Roberts

Final image by Jacob Roberts

Final image by Jacob Roberts

Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Jacob Roberts @jacobroberts.photo

Make up | Isidro Valencia @valencia0612

Models | Jasmine Graham @jas.nicole22

            | Brooke Taylor @modelbrooketaylor

            | Max Whelan @notrealmaxwhelan

bts making video of Anomaly

I was so grateful for the team. It's amazing to see a collection materialize from a concept start to finish. The process can be time consuming booking all the right people and gathering an building all the components but when everyone brings their talents that when magic is created.

selfie with Jasmine

selfie with Jasmine

selfie with Jacob

selfie with Jacob

Tropical Vibrancy

I was really excited when Redken released it's vivid hair color line, "City Beats" and I wanted to create a bold hair color collection for competition.

The Tropical Vibrancy Collection

The Tropical Vibrancy Collection

This collection was 1 of 5 shoots executed in the winter of 2016 for NAHA 2017. Although it was not nominated, I submitted the collection for publication and was honored to have it grace the pages of Beauty Launchpad Magazine.

With the entire team

With the entire team

I really had to think about a good concept but nothing had come to mind until I took a vacation to Key West with my husband, Eric. I figured I could take lots of photos for inspiration. I practically took photos of everything. Once I returned home I sorted through the images and found 3 sources of inspiration. The view of the Southernmost point beach front, two colorful shot guns homes on a residential street and a the beautiful Queen Angelfish from the Key West Aquarium.

Southern Most Point

Southern Most Point

Queen Angelfish from Key West Aquarium

Queen Angelfish from Key West Aquarium

shot gun residential homes

shot gun residential homes

Before attempting the looks on the models it was imperative to create the looks on mannequins first. I order several mannequins for practice from Pivot Point and created pattern on the mannequins and place different shades on different areas of the head. Afterwards I could analyze the looks and make changes when adapting the looks on the models.

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All 3 looks completed

All 3 looks completed

Next it was time to book the photographer.  I had recently done a couple photoshoots with Jenni Harper Young of Harper Young Photography. I asked her if she would be interested in shooting this collection and she gladly said yes. 

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I booked make up artist master, Isidro Valencia and designer/stylist Genna Yussman Greene to work on this collection. The date was set, the team and now for the models. I booked both models and clients for this one with models that had to be completely open to a drastic but amazing change. I had them come in for a 7 hour hair prep that involved multiple treatments, pre lightening, toning, coloring and cutting.

Before of Model, Vickie

Before of Model, Vickie

For Vickie,  she had some grown out blonde ends with quite a bit of regrowth. I pre lightened her hair twice with Flashlift lightener and pH Bonder. After processing, shampooing and drying the hair the final colors of Broadway Blue and Taxi Cab Yellow were applied to her hair.

After model Vickie

After model Vickie

Before Model Perri

Before Model Perri

Vicki hair was previously lightened by me so I had to focus on her regrowth and do a decolorizing on her ends. Afterwards the final colors of Coral and Teal were strategically placed on her hair.

After model Perri

After model Perri

Before model Chris

Before model Chris

For Chris, I pre lightened his hair twice with Redken Flashlift lightener and ph Bonder. Lightening his ends first and then his root area.  Pre tone with Shades EQ gloss 09P then I was able to apply Brooklyn Blue, High Line Green and Broadway blue to his hair.

After model Chris

After model Chris

Final Image by Harper Young Photography

Final Image by Harper Young Photography

I created this shag layered cut on Vicki with a soft side fringe and face framing layers.  For Styling I round brushed the hair with Guts 10 for volume and set the curls with a 2" marcel ceramic Hot Tools curling Iron and Hot Sets 22. Hair was cooled and brushed brushed out and finished with Fashion Works 12 and Control Addict 28.

Final Image by Harper Young Photography

Final Image by Harper Young Photography

For Perri's haircut I lightly layered her hair and tightened up her fringe. Hair was styled with Guts 10 and Set with a curling iron with Iron Shape 11, Cooled, brushed out and set with Triple Take 32 and Shine Flash 03.

Final Image by Harper Young Photography

Final Image by Harper Young Photography

I did this undercut with my And is "Envy" clippers directly on scalp and layered the top length with my 7" Sam Villa shears. Hair was styled with Pillow Proof Primer, Argan 6 oil and Iron Shape 11. Finished with Mess Around 10 and Control Addict 28.

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tearsheet from Beauty Launchpad Magazine

tearsheet from Beauty Launchpad Magazine

Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Harper Young Photography @jharrrper  www.harperyoungphoto.com

Make Up | Isidro Valencia @valencia0612

Styling  | Genna Yussman Greene @gennayussman

Models | Vickie Tang @lunarlurker

             | Perri Fields @perrierleigh

             | Chris Diaz (Heyman Talent Agency) @chrisryandiaz

tearsheet from Beauty Launchpad Magazine

tearsheet from Beauty Launchpad Magazine

The day of the shoot was a lot of fun, we started early at Jenni's Studio. We made sure to have plenty of food for everyone. It took two hours for each model. It is always a pleasure to have Genna and Isidro on set. Isidro created a soft smoky eye,  nude lip and make up to enhance the facial features of each model. Genna did these "Net" dresses and tops for the the models for an aquatic feel and Jenni did an excellent job of capturing the looks. 

tearsheet from Beauty Launchpad Magazine

tearsheet from Beauty Launchpad Magazine

I submitted the collection Beauty Launchpad Magazine editor, Alyson Osterman-Kerr. She loved the collection and wanted it exclusively for the August 2017 issue. The team and I were thrilled to see the spread when it upon it's release.

BTS making of video for Tropical Vibrancy

I am so grateful to this team. Everyone worked os hard. After the photoshoot I spend a final day changing the models hair to wearable colors. This shoot took over 24 hours and was worth every minute.

selfie with Chris

selfie with Chris

Twisted Roots

I had really wanted to create a collection that would showcase my braiding skills. I remember I wanted simplicity for styling with a strong visual neck piece. I also wanted to work with models that possessed the texture of hair ideal for the collection I wanted to bring to life

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This collection was 1 of 5 shoots executed in the winter of 2016 for NAHA 2017. Although it was not nominated, I submitted the collection for publication and was honored to have it grace the pages of American Salon Magazine.

Braiding hair on model, Centria

Braiding hair on model, Centria

In the past few years I worked with photographer, Clay Cook (whom I was nominated for a mens award in 2014). I had booked make up artist, Isidro Valencia and designer\stylist Genna Yussman Greene. Everyone was on board and loved the concept. 

with Isidro and Clay

with Isidro and Clay

For booking the models, I had couple in mind that I had recently worked with on other shoots. I was so happy when they all agreed and were available on the day I had set up with the team.  

 

selfie with model, Centria Kapris

selfie with model, Centria Kapris

selfie with model, Myah Danielle Winbush

selfie with model, Myah Danielle Winbush

selfie with model, Tyrah Burton

selfie with model, Tyrah Burton

Practice was imperative and I chose mannequins that had hair similar to the models I had booked. I spent a few weeks practicing different looks on them. I would at some point finish the look somewhat satisfied and  wood return the following day to see if I was still feeling the hairstyle. If I didn't speak to me, I would redo the stylet. If it did then I sought to enhance the overall look.

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I practiced the styles for several hours over a couple of weeks on Pivot Point Mannequins. I would send text images of my mannequins to Clay and Isidro so they would have an idea of where I was taking the hair.

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photo of my mannequin   image by Derek Hibben

photo of my mannequin 

image by Derek Hibben

The Day of the shoot was on a Sunday at Clay's studio. I made sure to have lots of food and drink on set for the models. The shoot lasted for a total of 7 hours with at least 2 hours prep for each model.  Wardrobe was easy as all models would be adorned with the large necklace. I remember being exhausted with tired hands after the shoot but I was happy because I knew we had made something amazing. 

set up for success

set up for success

I tend to always overpack for photoshoots so I had plenty of hair extensions, irons and products at hand. The fun part is always creating the mess but not so much the clean up.

Tag team with my bestie and make up artist Isidro 

Tag team with my bestie and make up artist Isidro 

I invited Derek Hibben on set to take bts images and he did an fantastic job. The looks were inspired by Asian and African hairstyles and from my own imagination.

on set with Clay 

on set with Clay 

Having a team is so crucial, I love working with Isidro he is able to balance the hair with the appropriate make up. Genna always have amazing ideas and always has really unique fashions and accessories. Working with Clay is always a pleasure, he has a great eye for balance and brings his creative touch to every project.

 

On model Centria I flat-straighten her long hair using Redken's Iron Shape 11.  I deftly cornrowed her hair with Braid Aid 03 on scalp then transition the braids off scalp. I secured a high bun on top with elastic cord and adorned it with some of the smaller braids securing each layer with Fashion Works 12. I finished the look with Control Addict 28 and lots of Shine Flash 02.

model Centria Kapris  final Image Clay Cook

model Centria Kapris

final Image Clay Cook

Centria   image by Derek Hibben

Centria 

image by Derek Hibben

On model, Tyrah I diffused her natural texture and used clips and the heat of the hair dry to create and sustain the separation (space) in her rounded hairstyle. I then applied Hardward Gel 16 styling gel to create the braided veil. I did tiny brides around her hairline then forged them together at certain points with black rubber bands. I finished the look with Control Addict 28 and Shine Flash 02.

model Tyrah Burton  final image Clay Cook

model Tyrah Burton

final image Clay Cook

Profile shot of Tyrah and the "braided veil"

Profile shot of Tyrah and the "braided veil"

 

For model, Myah I did a directional blow dry the cornrowed her hair with Braid Aid 02. I added several wefted hair extensions that were micro crimped using the Sam Villa Texur Iron and formed into a disheveled, textured bun. I used Fashion Works 12 to separate the style and finished with Control Addict 28 and Shine Flash 02.

model Myah Danielle Winbush  final image Clay Cook

model Myah Danielle Winbush

final image Clay Cook

For make up I gave Isidro free range. I had sent him only a couple inspirational images. I only request a strong lip of which we choose a bright tangerine for contrast. He created a beautiful arched brow and soft smoky eye. Post shoot Clay asked if I would be open to Black and White and I agreed as it would give a strong effect. 

NAHA make up artist, Isidro paints model, Myah

NAHA make up artist, Isidro paints model, Myah

close up of hair and make up on Tyrah

close up of hair and make up on Tyrah

Model Tyrah with close up of make up and braided hair veil

I submitted the images to Amy Dodds of American Salon Magazine. She loved the images and asked for them exclusively for print in the August 2017 issue. I was thrilled as was the entire team. Seeing our work in print is an amazing experience I am so thankful to Amy and the team.

tearsheet from American Salon Magazine

tearsheet from American Salon Magazine

tearsheet from American Salon Magazine

tearsheet from American Salon Magazine

tearsheet from American Salon Magazine

tearsheet from American Salon Magazine

Credits

Hair | Matthew Tyldesley     @hairbymatt              

Photography | Clay Cook    @claycookphoto  www.claycookphoto.com     

Make up | Isidro Valencia     @valencia0612     

Styling | Genna Yussmane Greene @gennayussman

Assistants | Hunter Zieske  @hunterzieske

                  | Louis Tinsley   @louistinsley 

Retouch | Jordan Hartley   @jordanhartleyretouch

Models | Centria Kapris @cen_tria

             | Tyrah Burton (Heyman Talent Agency)  @tyrah_burton

            | Myah Danielle Winbush @myahdanielle

I am so grateful for everyone involved in this project. 

Isidro going in for the cut

Isidro going in for the cut

Selfie with Clay

Selfie with Clay

Below is the bts making of video of "Twisted Roots"

Twisted Roots Behind the scenes video 

Backstage NYFW: Nina Tiari SS 18

It was a dream to spend a third season working NYFW. This time I was invited to do hair backstage with Hi Definition Professional led by Heather King & Derek Moser for Nina Tiari's Spring\Summer 2018 collection. We had 20 models to prepare with a team of 10 hairstylists and 10 make up artists from both the U.S. and Canada sponsored by Redken and NYX Cosmetics.

the Official Hair and Make up team for Nina Tiari's SS 18 fashion show 

the Official Hair and Make up team for Nina Tiari's SS 18 fashion show 

I arrived a day prior to get settled before the show for a 9 a.m. call time the following morning at the Dream Hotel downtown. The security gave us our lanyards after identifying the backstage team. I arrived to a beautifully lit backroom with mirrors and tables to set up.  After a quick group meeting, models had begun arriving and were assigned to hair and make up artists to ready for the show.

backstage set up with hair styling essentials 

backstage set up with hair styling essentials 

The look for hair was a messy, curled hair with intended frizz. I used a 3\4 inch marcel iron and wrapped 1" to 2" sections using Redken's Iron Shape 11 to sustain the curl. Afterwards Curls were separated and teased using my hands with a tad of Powder Grip 03 and finished using Control Addict 28. We had a total of 3 hours for hair and make up combined with a run through.

model Livia Pullman and with Hi Definition Professional's Derek Moser

model Livia Pullman and with Hi Definition Professional's Derek Moser

Redken Artist, Natalie Alana and Jake Walker

Redken Artist, Natalie Alana and Jake Walker

Make up artist, Bethany Hood applying make up to model, Lila Flowers

Make up artist, Bethany Hood applying make up to model, Lila Flowers

The hair and make up looks were beautiful, effortless and girly. Hair had that "lived in feel" with a strong red lip and defined brows.

 Model Sophie Longford       Hair Matthew Tyldesley & Tiffany Brown         Make up Ashley Ortiz

 Model Sophie Longford       Hair Matthew Tyldesley & Tiffany Brown         Make up Ashley Ortiz

Heather King of Hi Definition Professional creating  texture 

Heather King of Hi Definition Professional creating  texture 

model Sophie longford double team on hair with Tiffany Brown & Matthew Tyldesley

model Sophie longford double team on hair with Tiffany Brown & Matthew Tyldesley

source: LIVID Magazine| Heather Perry  Model Livia Pullman      Make up Ashley Ortiz     Hair Matthew Tyldesley

source: LIVID Magazine| Heather Perry

Model Livia Pullman      Make up Ashley Ortiz     Hair Matthew Tyldesley

source: LIVID Magazine| Heather Perry  Model Sophie Longford      Make up Ashley Ortiz     Hair Matthew Tyldesley & Tiffany Brown

source: LIVID Magazine| Heather Perry

Model Sophie Longford      Make up Ashley Ortiz     Hair Matthew Tyldesley & Tiffany Brown

From the Runway

source: LIVID Magazine| Heather Perry  Model Lila Flowers      Make up Bethany Hood       Hair Matthew Tyldesley

source: LIVID Magazine| Heather Perry

Model Lila Flowers      Make up Bethany Hood       Hair Matthew Tyldesley

source: LIVID Magazine| Heather Perry  Model Livia Pullman      Make up Ashley Ortiz     Hair Matthew Tyldesley

source: LIVID Magazine| Heather Perry

Model Livia Pullman      Make up Ashley Ortiz     Hair Matthew Tyldesley

source: LIVID Magazine| Heather Perry  Model Sophie Longford      Make up Ashley Ortiz     Hair Matthew Tyldesley & Tiffany Brown

source: LIVID Magazine| Heather Perry

Model Sophie Longford      Make up Ashley Ortiz     Hair Matthew Tyldesley & Tiffany Brown

I am so grateful for this experience. I was even more happy that two of my fellow colleagues and fellow artist from Louisville, Kentucky worked the show with me. Looking forward to next season.

with make up artists Bethany Hood & Isidro Valencia

with make up artists Bethany Hood & Isidro Valencia

showtime

showtime

on the step and repeat

on the step and repeat

Nina Tiari | Spring Summer 2018 Full Fashion Show | Exclusive by FF chanel

BTS video of the Hi Definition team for Nina Tiari

Nina Tiari backstage source Scadmanor\Anthony O'Baner

Nina Tiari backstage source Scadmanor\Anthony O'Baner