About a year ago, my good friend and designer Genna Yussman as me to create a new wig collection to highlight her 10 piece couture collection. I gladly said yes as I had seen her designs. Our intentions would be to have the collection walk the runway and then have it shot for editorial. She was asked by Louisville Bespoke creator, Yamilca Rodriquez to be the highlight and finale of of her show.
For the Runway Genna wanted me to alter grey wigs so she purchased 10 longs wigs and I spent a few weeks cutting various geometric fringes and braids on them so they would all be cohesive yet different. The collection was a huge hit.
The editorial however would be completely different as she would modify the wardrobe and we selected 10 models that could execute the high fashion looks. I spent several weeks and a small fortune ordering the materials I need. I would then alter, cut, style and make new wigs from wefts and wig caps that would be all new and original for the photoshoot. The ten piece wig collection took me over ten weeks to finish with my other endeavors and were all colored using Redken's City Beats fashion colors.
Another exciting part of the shoot, we had a hairstylist that had won a day mentorship through Redken and American Salon Magazine and they flew Mazey Combs from Wichita Kansas to assist on set.
We were honored to have Make up artist Isidro Valencia who created 10 various make up looks to compliment hair and wardrobe. We had photographer, Derek Hibben photograph this collection for a total of 14 hours at Diamonds Pub in louisville Kentucky.
After the shoot we submitted five of the beauty images to the Canadian Hairdresser's competition "The Contessa" and were fortunate to have them place as a semi-finalist in the "International Hairstylist" category. The Fashion/editorial images a part of The Popular Magazine.
Wardrobe/Creative Dir/Finishing | Genna Yussman Greene
Hair | Matthew Tyldesley
Make up | Isidro Valencia
Photography | Derek Hibben
Hair Assistants | Mazey Combs & Michelle Villareal
Assistant | Jamykal Logan & David Wate
Mallory Rose Mim
BTS images | David Spangler