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Matthew Tyldesley

  • Hair By Matt Salon
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The collection nominated for Contessa in the hairstylist category 

The collection nominated for Contessa in the hairstylist category 

Diamonds in the Rough

Matthew Tyldesley January 23, 2018

About a year ago, my good friend and designer Genna Yussman as me to create a new wig collection to highlight her 10 piece couture collection. I gladly said yes as I had seen her designs. Our intentions would be to have the collection walk the runway and then have it shot for editorial. She was asked by Louisville Bespoke creator, Yamilca Rodriquez to be the highlight and finale of of her show.

Genna Yussmans original design sketches/concept

Genna Yussmans original design sketches/concept

For the Runway Genna wanted me to alter grey wigs so she purchased 10 longs wigs and I spent a few weeks cutting various geometric fringes and braids on them so they would all be cohesive yet different. The collection was a huge hit.

models live from Louisville Bespoke's runway fashion show

models live from Louisville Bespoke's runway fashion show

Models David Farsetti and Kaydra Marie

Models David Farsetti and Kaydra Marie

Model Jasmine Graham

Model Jasmine Graham

model David Farsetti 

model David Farsetti 

The editorial however would be completely different as she would modify the wardrobe and we selected 10 models that could execute the high fashion looks. I spent several weeks and a small fortune ordering the materials I need. I would then alter, cut, style and make new wigs from wefts and wig caps that would be all new and original for the photoshoot. The ten piece wig collection took me over ten weeks to finish with my other endeavors and were all colored using Redken's City Beats fashion colors.

heavy fringe one of my wigs in progress 

heavy fringe one of my wigs in progress 

gemetric layers one of the wigs in progress 

gemetric layers one of the wigs in progress 

Another exciting part of the shoot, we had a hairstylist that had won a day mentorship through Redken and American Salon Magazine and they flew Mazey Combs from Wichita Kansas to assist on set.

with American Salon winner and hairstylist, Mazey Combs

with American Salon winner and hairstylist, Mazey Combs

We were honored to have Make up artist Isidro Valencia who created 10 various make up looks to compliment hair and wardrobe. We had photographer, Derek Hibben photograph this collection for a total of 14 hours at Diamonds Pub in louisville Kentucky.

Isidro make up 

Isidro make up 

After the shoot we submitted five of the beauty images to the Canadian Hairdresser's competition "The Contessa" and were fortunate to have them place as a semi-finalist in the "International Hairstylist" category. The Fashion/editorial images a part of The Popular Magazine.

fixing hair on wet with model, Dakota Bruton

fixing hair on wet with model, Dakota Bruton

model David Farsetti

model David Farsetti

model David Farsetti

model David Farsetti

model Jasmine Graham

model Jasmine Graham

bts image by Bill Spangler

bts image by Bill Spangler

model Justin Sinkler

model Justin Sinkler

model Brooke Taylor

model Brooke Taylor

model Katy Ngo

model Katy Ngo

model Dominique Joy

model Dominique Joy

models Dakota Bruton & Mallory Rose Mim

models Dakota Bruton & Mallory Rose Mim

model Katya Estes

model Katya Estes

model Dominique Joy

model Dominique Joy

Model Brooke Taylor

Model Brooke Taylor

model David Farsetti

model David Farsetti

model Mallory Rose Mim

model Mallory Rose Mim

onset with Dakota and Mazey

onset with Dakota and Mazey

model Katya Estes

model Katya Estes

model Justin Sinkler

model Justin Sinkler

bts by Bill Spangler

bts by Bill Spangler

model Jasmine Graham

model Jasmine Graham

model David Farsetti

model David Farsetti

bts by Bill Spangler

bts by Bill Spangler

model Dakota Bruton

model Dakota Bruton

bts by Bill Spangler

bts by Bill Spangler

bts making of video "Diamonds in the Rough"

Credits

Wardrobe/Creative Dir/Finishing | Genna Yussman Greene

Hair | Matthew Tyldesley

Make up | Isidro Valencia

Photography | Derek Hibben

Hair Assistants | Mazey Combs & Michelle Villareal

Assistant | Jamykal Logan & David Wate

 

Models |

Dakota Bruton

Katya Estes

David Farsetti

Jasmine Graham

Dominique Joy

Mallory Rose Mim

Katy Ngo

Justin Sinkler

Brooke Taylor

BTS images | David Spangler

 

Tags Matthew Tyldesley, Genna Yussman Greene, Isidro Valencia, Redken, American Salon, Fashion, Derek Hibben, Dominique Joy, David Farsetti, Michelle Villareal, Mazey Comb, Justin Sinkler, Mallory Rose Mim, Brooke Taylor, Katy Ngo, Jasmine Graham, Dakota Bruton, Contessa Awards
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