I was really excited to shoot a summer collection with my friend Genna Yussman Greene. We had recently rented a studio at Mellwoods Art Center and she wanted to start shooting editorial and beauty in addition to design and styling.
I remember discussing doing a summer inspired shoot and we need models so I post on social media a model call. I had gotten several responses and decided to book four of the models that responded.
I knew for this collection I wanted to focus on texture with a commercial feel and utizling hair pieces to create some soft summery dimension. I made several clip hair extensions that I colored with Redken's City Beats fashion hair color.
We wanted a "Boho" feel so Genna styled multiple outfits using hassle, faux fur, heavy textiles and layers to create a fashionable, summer collection. For hair I set each models hair in varying degrees of curls sets (from tight curls to loose waves) incorporating soft summer pastel hues. Hair was teased and set into two to three looks per model. For some styles braids were added along with yarn for others.
I enlisted make up artist, Caleb Yeske to create the make up on our gorgeous models. He did a wonderful job of layering the make up from look to look. Soft natural looks to bright bold eyeshadeows and perfectly lined eyes.
The shoot lasted about 10 hours rotating models between sets and wardrobe and allowing ample time for hair and make up. The day was bright and cheery given the rather cold day outside. Our collection definitely harkens to summer and we were happy to have the collection featured in the June, Summer issue of Beauty Launchpad Magazine.
Hazy, breezy and oh so boho...this collection boasts textured hairstyles with colored accents, volume and commercial make up along with a modern Summer wardrobe.
We titled this collection, "California Dreaming" for the L.A. vibe with the hair and wardrobe. A big thank you to Beauty Launchpad for publishing our collection.
Katie Leigh Tarr @kt_Tarr
Katia Bachelder @deanna_rush_
Dezaray Nicks @dezaraynicks
Karoline Jane Hix @karolinehix_model
Hair | Matthew Tyldesley @hairbymatt
Make Up | Caleb Yeske @ckyhair
Photography | Styling | Genna Yussman Greene @gennayussman