RECLAIMED

Great ideas and concepts can stem from anywhere. Executing the vision ones see in their mind can easily be shared with a group of people who further bring into their own artistic creativity to further bring the vision to life. One of the models, Katya Estes I had booked for a hair collection at Absolute Studio INC. We have worked together several times and she is an amazing muse to channel any look. I asked her to send me the images of which I loved and sent to our team, Genna Yussman Greene and Tony Welscher.

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the perfect lighting for the perfect lip application with Bethany

the perfect lighting for the perfect lip application with Bethany

I contacted make up artist, Bethany Hood to do make up. This would be one of our last collection together since she was relocating to L.A. to work on film and sets out there. She gladly agreed to come to the studio and to work on Katya’s beautiful face.

What really brought this collection to life was the wardrobe. Genna literally went to Goodwill and purchased used sleeping bags, bed sheets, part of a childs car seat, belts and unconventional items. She literally pieced and draped the fabrics on Katya into three solid looks. This is really what made this collection pop with a Goodwill “Couture” vibe.

up close of the black, asymmetrical hairstyle

up close of the black, asymmetrical hairstyle

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image by Tony Welscher

image by Tony Welscher

image by Tony Welscher

image by Tony Welscher

For the hairstyling I created to contrasting looks that swayed to the avant grade; asymmetrical, irregular and gaudy. I basically stacked 2/3 wigs for each look on Katya’s head. I first secured her hair to her scalp with braids to created a foundation to support the wigs. I used several round hair pads to create the shape along with Kanekalon braiding hair of which I covered even more of the hair pads and pinned them into the overall shape. Once completed I took black elastic cord and tied it with no rhyme around the entire form. Redken’s Control Addict 28 hairspray was a must on set!!

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legs for days

legs for days

Genna is prepping Katya in “Goodwill” wardrobe

Genna is prepping Katya in “Goodwill” wardrobe

for Make up, Bethany created a very clean, dewy canvas on Katya. Soft defined brows, Shimmer/highlighter brushed crossed both cheeks and eyelids. Soft warm eyeshadow with a tint of orange and a blood orange lip to complete the look.

image by Tony Welscher

image by Tony Welscher

image by Tony Welscher

image by Tony Welscher

After shooting, Images were edited by Genna and prepared for publication. You never know how long it maybe for the publication gets excepted for print from any publication but we didn’t have to wait long. Elegant Magazine eagerly accepted the collection and it was published in a 7 page fashion spread in the Nov/Dec 2018 issue. We were ecstatic about the release and grateful to Elegant Magazine.

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We spent about 8 hours prepping Katya for three looks on set. Tony photographed Katya on a light grey backdrop with overhead lighting to create “Shadows”.

it takes a village

it takes a village

Life always throws obstacle in your way…The past year our team worked very hard to produce new materials for 2019. It was so good to finally be able to reveal and release some of the work we worked so hard to create and grateful to all the people involved. It’s important in life to take down time, reinvent, rebalance, reflect and celebrate all wins.

Credits

Model | Katya Estes @

Make Up | Bethany Hood @thehouseofhood

Hair | Matthew Tyldesley @hairbymatt

Wardrobe | Retouch | Genna Yussman Greene @gennayussman

Photography | Tony Welscher

on set with Katya and Tony behind the lens

on set with Katya and Tony behind the lens

In memory of Tony Welscher. He would have been very proud of the work we put out and we will miss him.

selfie time with Katya

selfie time with Katya

BTS of Reclaimed

from the pages of Elegant Magazine

from the pages of Elegant Magazine

from the pages of Elegant Magazine

from the pages of Elegant Magazine

celebrating the win!!

celebrating the win!!

Shades EQ Pastel Pink N Peachy

So excited when a new color line is launched by Redken. Especially these new Shades EQ gloss Pastels.

My client,  Karen  wanted to experiment with pink hair of sorts and I had mentioned the introduction of new pastel hues by  Redken in Shades EQ Glosse s.

My client, Karen wanted to experiment with pink hair of sorts and I had mentioned the introduction of new pastel hues by Redken in Shades EQ Glosses.

before

before

She was game for anything and since she was already a blonde I thought this would be a great opportunity. I decided to lighten her up just a bit so I did a foiled highlight with some heavy balayage lightening on the ends using Redken Flashlights combined with pH Bonder along with Colortrak Long foils.

before

before

After processing, treating the hair with #2 in pH Bonder and shampooing I did a flash tone at the shampoo bowl using 09T in Shades EQ Glosses.

application 

application 

application 

application 

I dried the hair then proceeded to mix up Shades EQ pastels Pink and Peach.

after pre lightening 

after pre lightening 

after pre lightening 

after pre lightening 

color was mixed with Product Club Mixer

color was mixed with Product Club Mixer

I applied the peach zone in her root area and alternated between pink and peach through the ends of her entire head on Colortrak Meche Strips. Processed at room temperature for 25 minutes. Shampooed and conditioned proceeded by styling.

Shades Pastels processing on Colortrak Meche

Shades Pastels processing on Colortrak Meche

I round brushed Karen's hair with Pillow Proof Primer spray followed by Guts 10. Afterward I spiral curled the hair with the Sam Villa curling wand and Iron Shape 11. The color lasted about 4 weeks and head a beautiful, sheer rose gold finish.

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Mannequins of the Mansion

Gunnar Deatherage is a man of many talents; Designer, Stylists, Creative Director. I was excited when he contacted me regarding hair for his upcoming fashion spread for The Voice Tribune. I was very excited as he said curly hair and the shoot would focus on a generation of wealthy, fashionable women in a huge home.

Final Image by Clay Cook

Final Image by Clay Cook

clay giving models direction on set

clay giving models direction on set

I was excited again to have the opportunity to work with make up artist, Bethany Hood and Photographer, Clay Cook would be photographing the collection. Models would be book from Heyman Talent Agency.

Selfie with the models

Selfie with the models

the entrance upon entering the Conrad Caldwell House

the entrance upon entering the Conrad Caldwell House

I think one of the best parts of this photoshoot was is the home which served as the backdrop to this collection. The Conrad Caldwell Historical Mansion with its haunting energy was rich in beauty and history with a haunting vibe to the past. I was mesmerized by the house and intrigued by it size, high ceilings and original decor.  

Final Image by Clay Cook

Final Image by Clay Cook

Clay and the crew with cover spread model, Annilease 

Clay and the crew with cover spread model, Annilease 

Bethany and I did hair and make up to prep the models at Gunnar's studio.  For hair I prepped the models with Redken's Guts 10 for subtle volume and then I sprayed Iron Shape 11 on sections of the hair and used various curling irons. I used the  new Sam Villa Curling iron on all models and on the youngest model I used the Kiss 5/8 curling wand to set the hair.

Final Image by Clay Cook

Final Image by Clay Cook

Clay Cook and his team did scouted various parts of the house to be used as backdrops to tell a story for the collection. Special lighting and test shoots were done prior to photographing the models. Special care was used when working with the actual antiques in the home which we were not allowed to move. 

Bethany doing make up touch up on set

Bethany doing make up touch up on set

on set bts image of all models (Heyman Talent Agency)  make up by Bethany Hood  Hair Matthew Tyldesley

on set bts image of all models (Heyman Talent Agency)

make up by Bethany Hood

Hair Matthew Tyldesley

The entire shoot last 10 hours and was published in the Fall 2017 Fashion Issue of the Voice Tribune. 

Final Image by Clay Cook

Final Image by Clay Cook

The collection was a featured fashion editorial in The Voice Tribune Fall Fashion Issue 2017.

Gunnar doing final touch up on wardrobe on model, Journey

Gunnar doing final touch up on wardrobe on model, Journey

Final Image by Clay Cook

Final Image by Clay Cook

Credits

Mannequins of the Mansion @thevoicetribune

Creative Direction\Styling || Gunnar Deatherage @gunnardeatherage

Photography || Clay Cook @claycookphoto

Photo Assistants || Hunter Zieske @hunterzieske

                                Louis Tinsley @louistinsley

                                Chelsea Marrin @chelsea_marrin

Hair || Matthew Tyldesley @hairbymatt

Make Up || Bethany Hood @thehouseofhood

Models || Melissa Moore @melissamoore27

               Annaliese Levy @annalieselevy

               Annalise F.

               Journey B.

Heyman Talent Agency  @heymantalentagency

Location || The Conrad Caldwell House Museum @conradcaldwellhouse

 

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Final Image by Clay Cook

Final Image by Clay Cook

on set must haves

on set must haves

Final Image by Clay Cook

Final Image by Clay Cook

bts on set

bts on set

Final Image by Clay Cook

Final Image by Clay Cook

fun day on the set

fun day on the set

Final Image by Clay Cook

Final Image by Clay Cook

Final Image by Clay Cook

Final Image by Clay Cook

Final Image by Clay Cook

Final Image by Clay Cook

BTS making of video for Mannequins of the Mansion

selfie with Gunnar

selfie with Gunnar

selfie with Bethany

selfie with Bethany