2019 IBI Awards WINNER Best Braid Hairstyle

ARCADIA BLOOMS

Matthew Tyldesley November 4, 2019

Amazing concepts come from everywhere and at any time. About two summers ago I had thought about doing a hairstyling collection with braids inspired by my backyard pond and floral garden. The concept was in the early stages of development and I had shared the idea with my friend Genna Yussman Greene. I had a general direction for where I wanted to go for hairstyling but had not finalized what I was thinking for wardrobe or make up. I had put together a vision board with paper fashions and bold eye make up. I would have Genna do both the styling and the photography and Isidro Valencia for make up.

2019 IBI Award Finalist Best Undo/Upstyle“Arcadia Blooms” — 2019 IBI Award Finalist Best Undo/Upstyle
“Arcadia Blooms”

I spent two days practicing on my mannequins. Spending alot of time on them meant having sore hands and fingers. Blow drying long hair, practicing sectioning, various braids and braiding techniques. I used hair pads and lots of hairstyling products. I used hot tools, clips and lots of hairspray on these days. I took photos with my camera phone and sent to both Genna and Isidro. Genna sent me camera pics back of the wardrobe she was putting together. I was able to visualize the model’s face when I created the looks which made the day of the photoshoot easier to adapt the style to the models.

image by Genna Yussman Greene / Absolute Studio

Our studio (Absolute Studio) was freezing in December and I staggered the models through out the day. Each model took over two-three hours per styling along with an hour of makeup. The girls turn up the heat for Genna while she took photos but we were all freezing. Fortunately the entire shoot was worth it at a whopping ten hour day plus an additional 6 hour day for the second day.

award winning Image IBI 2019 award winner. image by Genna Yussman Greene / Absolute Studio

I could not have asked for a better set of talented models. I booked Theresa Krosse, Chelsey Malm and Dakota Bruton. I had decided last minute along with Genna to introduce a fourth hairstyle and with that we added an additional shoot day and another model, Lucy Duane. Each look was very technical and showcased intricate braiding and long hairstyling and finishing. The make up Isidro created was bold and clean and really showcased the beauty of each model’s bone structure.

IBI 2019 Finalist / image by Genna Yussman Greene / Absolute Studio

Chelsey’s hairstyle consisted of a braided hair veil that draped the side of her face and formed from on scalp braids. I set her hair with a curling iron with the remainder of her hair. Afterwards the hair was backcombed, brushed and styled into shape.

Theresa’s look is all about texture. I created a lot of on scalp braids and a large fish tail on top of her head. The ends of the braids after securing with micro bands I wrapped them around large hair pins and heat styled them with a hair iron. This technique in the beauty industry is referred to as “Rick Racking”. Afterwards the hair was brushed out and sprayed with hairspray.

A lot of hairdressing went into each look. Hair was set on each model first using Redken’s Gut 10. Hair was braided using Water Wax, Braid Aid and set with the Sam Villa texture iron, straightening iron and marcel iron in some combination on the four models. Hairsprays of choice were Fashion Works 12, Control Addict 28 and Triple Dry 32.

lucy’s hairstyle included on scalp braids that curved the rounds of the head. I created a textured high ponytail I then brought across the top toward the face. I took the ends of the braid and secured them on top the ponytail and pulled the hair between the braids. I created a single braided rose on her left side. I used Water Wax on the braids for control and lots of shine. I liked the contrast of the textured, matte ponytail with the sleekness of her braids.

For Dakota’s hairstyle. I did a lot of ponytail on the back and sides of her head. I backcombed a large section and secured with pins. I did several fishtail braids that I fanned out and wrapped over the backcombed section. The front of her hair did on scalp braids and I formed the ends of the braids into flowers. You can see below how I changed my design from the mannequin prep day below.

Isidro convinced me to enter the 2019 IBI awards (International Beauty Industry Awards) I entered three of the looks. I found out on October 1st one of the images won the award for “Best Braided Styles” and a second image was named a finalist for, “Best Undo Hairstyle”. I could not believe it and was beyond thankful. Our team worked so hard.

The entire collection was submitted for publication and published in a four page spread in Feroce Magazine in the July 2019 issue. The collection had a snippet featured in the June 2019 of Beauty Launchpad magazine.

Models:

Theresa Krosse @theresa_krosse

Lucy Duane (Heyman Talent Agency) @lucyduane

Dakota Bruton @dakotabruton.model

Chelsey Malm (Tribe Management) @chelsey.malm

Photography | Wardrobe: Genna Yussman Greene @gennayussman

Make Up: Isidro Valencia @valenciamakeup

Hair | Creative Direction: Matthew Tyldesley @hairbymatt

official bts making of Arcadia Blooms

KMAC Couture 2018 | Backstage with designer Tiffany Nelson

Matthew Tyldesley April 17, 2018

I was in the midst of traveling when Louisville, Ky based designer, Tiffany Nelson (Holic Mode Design) asked me to style hair for her models for KMAC 2018 at the Kentucky Museum of Arts.

Katya takes the runway by storm. Image by Studio One Photo

I had worked on a few projects with Tiffany and it was only a year ago I had done hair for her last show.

Centria slays the runway. Image by Studio One Photo

I agreed after she sent me her conceptual sketches of both her designs along with inspiration images of the hair she wanted for both models, both of whom I had the luxury of working with in the past. Katya Estes and Centria Kapris both have amazing runway walks.

Katya and Centria during dress fitting

image by Tops Louisville Magazine

studio image by Tops Louisville Magazine

The talented make up artist, Matt Goodlett would be doing both models make up. Tiffany had two distinct looks for each model inspired by David Bowie and Game of Thrones. For Katya, Tiffany wanted a slicked back pompadour and for Centria, Long white hair with loose curls.

I arrived several hours before opening to the public for call time. Downtown Main street was shut down for the runway show as people were readying for the evening show when I checked in. I was then directed to the third floor of the elevator where I was greet by Tiffany and the team.

The placed was filled with teams preparing their models (all 47). Matt was in the midst of Katya's make up: a huge Bowie lightening bolt in grey and silver metallics and glitter inspired by "Aladdin Sane"

We made sure to add pairing nails to both models. Tiffany piece for Katya titled "Visionary" cream body suit with gold armor shoulder pieces with matching shin guards.

Tiffany creating finishing touches on Katya's outfit

Tiffany was really excited and was making final adjustments on her garments for the models. She even rocked a custom wig I had done for her.

For Katya's hair I used hair gel and lacquered down her sides while creating volume with her top length using a hair dryer. Afterwards I set the hair using a 2 inch march iron and set to cool. I then back combed the entire top section then smoothed the surfaces using a finishing brush and hair spray. Pinned into place. I added some glitter/gel and gold leaf to her sides and finished with gold bobbie pins of which were crossed on the back of her head.

We had a bout the two hours to ready our models before they were taken away for run through which took about two hours. Models returned for last touch up and hour and half before the show.

For Centria's hair I used a custom white frontal wig of which I set on rollers and used steam heat to set the hair. I did a center part with loose "lived in curls" as requested by Tiffany. Once fitted on Centria, Matt colored the hair line with blue make up. Using a small paint brush and gold glitter gel I covered her partline and blurred the gel outwards afterwards we used gold leaf and pressed that into the gel. Lastly, finishing the look with a crown.

Centria's multi-colored dress complete with train was titled "Soothsayer" of which she rocked the runway.

For Centria's make up matt created a "Ziggy Stardust" look using metallics, gold and blue tones. Pairing blue lips with a silver\gold moon temple.

Centria's multi-colored dress complete with train was titled "Soothsayer" of which she rocked the runway.

The show was a huge success and the models delivered on runway. I look forward to the next show with Tiffany.

Credits

Designer | Tiffany Nelson | @holicmodedesign

Make Up | Matt Goodlett | @mattgoodlettmakeup

MUA Assistant | Rebecca Renee Rhodes | @porcelain_kween

Hair | Matthew Tyldesley | @hairbymatt

Models | Centria Kapris | @centriakapris

Katya Estes | @katya_estes

KMAC Couture2018 | Kentucky Museum of Arts | @kmaccouture

KMAC COUTURE Runway show for Tiffany Nelson

My Vintage Valentine

Matthew Tyldesley April 4, 2018

Romance, Beauty, love and all things pretty. I have wanted to do a Valentine Themed photoshoot for some time. My creative partner, Genna Yussman Greene suggested we do one at the beginning of 2017. Genna had put together some vintage dressers and I wanted to do some classy updos and polished hair. We enlisted our buddy, Isidro Valencia for make up and two gorgeous models and our team was set.

We wanted to fuse romance, with big hair and vintage styling for a timeless feel. Genna ordered a custom floral backdrop to be used for the shoot. We chose two gorgeous models, Emily and Kristina. We have worked with both before and chose both girls for their beautiful facial structures, Their tall lean looks and their positive attitudes on set.

This collection was release exclusively by Bangstyle as a featured collection. The staff at Bangstyle have been so supportive of the work we do and they said the timing for the release was perfect.

For Make up Isidro created a soft look consisting of soft smoky eyes, pink pastels color on eyes, shimmer, rosy cheeks and soft contoured cheeks.

Spring make up 2018 by Isidro modeled by Emily

For This undo I converged all of Kristina's hair upwards into a ponytail I then added a long hair pad and a large wefted hair extension and form the hair over the pad into the shape using Fashion Works 12 and a finishing brush from Tearsheet. Control Addict 28 was used to finalize the look.

For this Fishtail undo, I fishtailed braided random sections on Emily's entire head then with the ends pinned them between the sections created for the fishtails.

This updo was a lot of fun. I was watching a lot of the old "Dynasty" so I did this timeless, voluminous undo with Redken's Guts 10 for volume. Next hair was pulled upwards into a couple of ponytails. A small hair pad was used for the bump on top that hair was covered with Emily's hair using Fashion Works 12. I smoothed the hair using a small finishing brush. The other ponytails that hair was backcombed, smoothed and rolled into shape with bobbie pins. Finished with Control Addict 28 and Shine Flash 03.

The vintage look was set using Iron Shape 11 and Sam Villa's marcel iron and pinned to cool. Afterwards the hair was brushed out using Tearsheet's static free large tail comb and Fashion Works 12. No bend clips were placed in the hair to set it while Isidro finished Emily's her make up application.

Kristina's hair was set in the same fashion with Emily's only different placement and finished with Control Addict 28.

Credits

Photography | Wardrobe | Set Design | Genna Yussman Greene @gennayussman

Hair | Matthew Tyldesley @haibymatt

Make Up | Isidro Valencia @valencia0612

Models | Kristina Russ @kristina_russ

Emily Bennett @emilybennett_

Unique

Matthew Tyldesley December 20, 2017

I have some pretty amazing friends in the beauty industry. My friend and make up artist, Bethany Hood asked if I was interested in a fashion and beauty photoshoot with photographer, Chelsea Marrin. I course I say yes I had not had the chance to work with Chelsea and I was excited when they sent me the vision board.

They wanted lots of texture and volume, warm hair tones that contrasted with dark hair color and heavy fringes.

Wardrobe would be original designs made by Gunnar Deatherage. I quickly pulled from my arsenal of hair pieces and wigs to create several looks. I precut a couple bobs with strong fringes and set a couple with either a texture iron or curling iron. I colored a couple hair pieces as well.

fringe benefits...custom bang attachments

The photoshoot was set early on a gorgeous sunny day at Clay Cook's studio. Lots of snack were present and random tunes played in the background as Bethany and I readied both models. Initial fittings were done on the models before hand and hair and make up were combined to compliment each look. Sadie Ann Miller and Mei Li Zheng were the lovely models booked.

For this look on model Sadie, I used a custom wig colored with a soft peach highlights mixed with dark tones of which I secured to her head. I then used really small hair pads I place on her top sides and lightly backcombed the hair before covering the pads entirely and secure with hair pins. I strategically placed random section of hair across her forehead and highly teased the ends before spray Redken's Quick Dry 18.

Make up consisted of a green lip and soft cat eye with enhanced gold eyeshadow. Brows were heavily defined with soft contour on the cheeks.

bts image of Mei Li all about the fringe

This look required a custom wig that I Cut a strong fringe before styling each section with the Sam Villa texture iron. Afterwards hair was teased at the root and shaped into volume with Fashion Works 12 and lots of Control Addict 28.

Bethany turned up the depth with a darker lip color to compliment Gunnar's wardrobe.

A similar technique was done on Sadie's hair

The following looks on both models contained custom wigs colored with various Redken copper and reds hues. Heat styled with a curling iron and Iron Shape 11.

Credits

Models || Sadie Ann Miller @millerannsadie

Mei Li Zheng @meilivzheng

Photography || Chelsea Marrin @chelsea_marrin

Wardrobe || Gunnar Deatherage @gunnardeatherage

Make up || Bethany Hood @thehouseofhood

Hair || Matthew Tyldesley @hairbymatt

Assistant || Hunter Zieske @hunterzieske

BTS making of UNIQUE

Tropical Vibrancy

Matthew Tyldesley October 25, 2017

I was really excited when Redken released it's vivid hair color line, "City Beats" and I wanted to create a bold hair color collection for competition.

This collection was 1 of 5 shoots executed in the winter of 2016 for NAHA 2017. Although it was not nominated, I submitted the collection for publication and was honored to have it grace the pages of Beauty Launchpad Magazine.

I really had to think about a good concept but nothing had come to mind until I took a vacation to Key West with my husband, Eric. I figured I could take lots of photos for inspiration. I practically took photos of everything. Once I returned home I sorted through the images and found 3 sources of inspiration. The view of the Southernmost point beach front, two colorful shot guns homes on a residential street and a the beautiful Queen Angelfish from the Key West Aquarium.

Before attempting the looks on the models it was imperative to create the looks on mannequins first. I order several mannequins for practice from Pivot Point and created pattern on the mannequins and place different shades on different areas of the head. Afterwards I could analyze the looks and make changes when adapting the looks on the models.

Next it was time to book the photographer. I had recently done a couple photoshoots with Jenni Harper Young of Harper Young Photography. I asked her if she would be interested in shooting this collection and she gladly said yes.

I booked make up artist master, Isidro Valencia and designer/stylist Genna Yussman Greene to work on this collection. The date was set, the team and now for the models. I booked both models and clients for this one with models that had to be completely open to a drastic but amazing change. I had them come in for a 7 hour hair prep that involved multiple treatments, pre lightening, toning, coloring and cutting.

For Vickie, she had some grown out blonde ends with quite a bit of regrowth. I pre lightened her hair twice with Flashlift lightener and pH Bonder. After processing, shampooing and drying the hair the final colors of Broadway Blue and Taxi Cab Yellow were applied to her hair.

Vicki hair was previously lightened by me so I had to focus on her regrowth and do a decolorizing on her ends. Afterwards the final colors of Coral and Teal were strategically placed on her hair.

For Chris, I pre lightened his hair twice with Redken Flashlift lightener and ph Bonder. Lightening his ends first and then his root area. Pre tone with Shades EQ gloss 09P then I was able to apply Brooklyn Blue, High Line Green and Broadway blue to his hair.

I created this shag layered cut on Vicki with a soft side fringe and face framing layers. For Styling I round brushed the hair with Guts 10 for volume and set the curls with a 2" marcel ceramic Hot Tools curling Iron and Hot Sets 22. Hair was cooled and brushed brushed out and finished with Fashion Works 12 and Control Addict 28.

For Perri's haircut I lightly layered her hair and tightened up her fringe. Hair was styled with Guts 10 and Set with a curling iron with Iron Shape 11, Cooled, brushed out and set with Triple Take 32 and Shine Flash 03.

I did this undercut with my And is "Envy" clippers directly on scalp and layered the top length with my 7" Sam Villa shears. Hair was styled with Pillow Proof Primer, Argan 6 oil and Iron Shape 11. Finished with Mess Around 10 and Control Addict 28.

tearsheet from Beauty Launchpad Magazine

Credits

Hair | Matthew Tyldesley @hairbymatt

Photography | Harper Young Photography @jharrrper www.harperyoungphoto.com

Make Up | Isidro Valencia @valencia0612

Styling | Genna Yussman Greene @gennayussman

Models | Vickie Tang @lunarlurker

| Perri Fields @perrierleigh

| Chris Diaz (Heyman Talent Agency) @chrisryandiaz

The day of the shoot was a lot of fun, we started early at Jenni's Studio. We made sure to have plenty of food for everyone. It took two hours for each model. It is always a pleasure to have Genna and Isidro on set. Isidro created a soft smoky eye, nude lip and make up to enhance the facial features of each model. Genna did these "Net" dresses and tops for the the models for an aquatic feel and Jenni did an excellent job of capturing the looks.

I submitted the collection Beauty Launchpad Magazine editor, Alyson Osterman-Kerr. She loved the collection and wanted it exclusively for the August 2017 issue. The team and I were thrilled to see the spread when it upon it's release.

BTS making of video for Tropical Vibrancy

I am so grateful to this team. Everyone worked os hard. After the photoshoot I spend a final day changing the models hair to wearable colors. This shoot took over 24 hours and was worth every minute.

Backstage NYFW: Nina Tiari SS 18

Matthew Tyldesley September 22, 2017

It was a dream to spend a third season working NYFW. This time I was invited to do hair backstage with Hi Definition Professional led by Heather King & Derek Moser for Nina Tiari's Spring\Summer 2018 collection. We had 20 models to prepare with a team of 10 hairstylists and 10 make up artists from both the U.S. and Canada sponsored by Redken and NYX Cosmetics.

the Official Hair and Make up team for Nina Tiari's SS 18 fashion show

I arrived a day prior to get settled before the show for a 9 a.m. call time the following morning at the Dream Hotel downtown. The security gave us our lanyards after identifying the backstage team. I arrived to a beautifully lit backroom with mirrors and tables to set up. After a quick group meeting, models had begun arriving and were assigned to hair and make up artists to ready for the show.

backstage set up with hair styling essentials

The look for hair was a messy, curled hair with intended frizz. I used a 3\4 inch marcel iron and wrapped 1" to 2" sections using Redken's Iron Shape 11 to sustain the curl. Afterwards Curls were separated and teased using my hands with a tad of Powder Grip 03 and finished using Control Addict 28. We had a total of 3 hours for hair and make up combined with a run through.

model Livia Pullman and with Hi Definition Professional's Derek Moser

Redken Artist, Natalie Alana and Jake Walker

Make up artist, Bethany Hood applying make up to model, Lila Flowers

The hair and make up looks were beautiful, effortless and girly. Hair had that "lived in feel" with a strong red lip and defined brows.

Model Sophie Longford       Hair Matthew Tyldesley & Tiffany Brown         Make up Ashley Ortiz — Model Sophie Longford Hair Matthew Tyldesley & Tiffany Brown Make up Ashley Ortiz

Heather King of Hi Definition Professional creating  texture — Heather King of Hi Definition Professional creating texture

model Sophie longford double team on hair with Tiffany Brown & Matthew Tyldesley

source: LIVID Magazine| Heather PerryModel Livia Pullman      Make up Ashley Ortiz     Hair Matthew Tyldesley — source: LIVID Magazine| Heather Perry
Model Livia Pullman Make up Ashley Ortiz Hair Matthew Tyldesley

source: LIVID Magazine| Heather PerryModel Sophie Longford      Make up Ashley Ortiz     Hair Matthew Tyldesley & Tiffany Brown — source: LIVID Magazine| Heather Perry
Model Sophie Longford Make up Ashley Ortiz Hair Matthew Tyldesley & Tiffany Brown

From the Runway

source: LIVID Magazine| Heather PerryModel Lila Flowers      Make up Bethany Hood       Hair Matthew Tyldesley — source: LIVID Magazine| Heather Perry
Model Lila Flowers Make up Bethany Hood Hair Matthew Tyldesley

I am so grateful for this experience. I was even more happy that two of my fellow colleagues and fellow artist from Louisville, Kentucky worked the show with me. Looking forward to next season.

with make up artists Bethany Hood & Isidro Valencia

Nina Tiari | Spring Summer 2018 Full Fashion Show | Exclusive by FF chanel

BTS video of the Hi Definition team for Nina Tiari

Nina Tiari backstage source Scadmanor\Anthony O'Baner