RECLAIMED

Great ideas and concepts can stem from anywhere. Executing the vision ones see in their mind can easily be shared with a group of people who further bring into their own artistic creativity to further bring the vision to life. One of the models, Katya Estes I had booked for a hair collection at Absolute Studio INC. We have worked together several times and she is an amazing muse to channel any look. I asked her to send me the images of which I loved and sent to our team, Genna Yussman Greene and Tony Welscher.

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the perfect lighting for the perfect lip application with Bethany

the perfect lighting for the perfect lip application with Bethany

I contacted make up artist, Bethany Hood to do make up. This would be one of our last collection together since she was relocating to L.A. to work on film and sets out there. She gladly agreed to come to the studio and to work on Katya’s beautiful face.

What really brought this collection to life was the wardrobe. Genna literally went to Goodwill and purchased used sleeping bags, bed sheets, part of a childs car seat, belts and unconventional items. She literally pieced and draped the fabrics on Katya into three solid looks. This is really what made this collection pop with a Goodwill “Couture” vibe.

up close of the black, asymmetrical hairstyle

up close of the black, asymmetrical hairstyle

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image by Tony Welscher

image by Tony Welscher

image by Tony Welscher

image by Tony Welscher

For the hairstyling I created to contrasting looks that swayed to the avant grade; asymmetrical, irregular and gaudy. I basically stacked 2/3 wigs for each look on Katya’s head. I first secured her hair to her scalp with braids to created a foundation to support the wigs. I used several round hair pads to create the shape along with Kanekalon braiding hair of which I covered even more of the hair pads and pinned them into the overall shape. Once completed I took black elastic cord and tied it with no rhyme around the entire form. Redken’s Control Addict 28 hairspray was a must on set!!

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legs for days

legs for days

Genna is prepping Katya in “Goodwill” wardrobe

Genna is prepping Katya in “Goodwill” wardrobe

for Make up, Bethany created a very clean, dewy canvas on Katya. Soft defined brows, Shimmer/highlighter brushed crossed both cheeks and eyelids. Soft warm eyeshadow with a tint of orange and a blood orange lip to complete the look.

image by Tony Welscher

image by Tony Welscher

image by Tony Welscher

image by Tony Welscher

After shooting, Images were edited by Genna and prepared for publication. You never know how long it maybe for the publication gets excepted for print from any publication but we didn’t have to wait long. Elegant Magazine eagerly accepted the collection and it was published in a 7 page fashion spread in the Nov/Dec 2018 issue. We were ecstatic about the release and grateful to Elegant Magazine.

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We spent about 8 hours prepping Katya for three looks on set. Tony photographed Katya on a light grey backdrop with overhead lighting to create “Shadows”.

it takes a village

it takes a village

Life always throws obstacle in your way…The past year our team worked very hard to produce new materials for 2019. It was so good to finally be able to reveal and release some of the work we worked so hard to create and grateful to all the people involved. It’s important in life to take down time, reinvent, rebalance, reflect and celebrate all wins.

Credits

Model | Katya Estes @

Make Up | Bethany Hood @thehouseofhood

Hair | Matthew Tyldesley @hairbymatt

Wardrobe | Retouch | Genna Yussman Greene @gennayussman

Photography | Tony Welscher

on set with Katya and Tony behind the lens

on set with Katya and Tony behind the lens

In memory of Tony Welscher. He would have been very proud of the work we put out and we will miss him.

selfie time with Katya

selfie time with Katya

BTS of Reclaimed

from the pages of Elegant Magazine

from the pages of Elegant Magazine

from the pages of Elegant Magazine

from the pages of Elegant Magazine

celebrating the win!!

celebrating the win!!

The SUCCUBUS Chronicles

Succubus. Vampire. Demon. Creatures of the Night. Years ago I did a a collaborative series fueled by my love of horror films and halloween. It would exercise my passion for fashion and hair, produce two sequel, involve lots of talented artists, published three times and created an amazing experience. Looking back in retrospect we created a timeless body of work that is worth a revisit….The Succubus Chronicles

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

dream team: discussing our vision captured image by Gary Barragan

dream team: discussing our vision captured image by Gary Barragan

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

The initial collection was conjured together with award winning make up artist, Isidro Valencia and with published photographer, Joey Goldsmith. The three of us discussed our love for all things macabre and dark and wanted to create a serious collection inspired by the folklore of the “succubus”. I was responsible with both hair and styling along with creative direction with both Joey and Isidro. We secured three models and got permission to shoot at the historical Culbertson Mansion in Downtown Louisville, Kentucky.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

selfie with photographer, Joey and videographer, Blake

selfie with photographer, Joey and videographer, Blake

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

We spent an entire day at the eerie Culbertson mansion with its beautiful construction and full of historical antiques. I was not allowed to use hairspray whatever on the premises as it would collect in the air and unto the vintage heirlooms. That was a fun challenge. I was also in charge of styling and purchased expensive garments from Goodwill of which I paired jewelry and accessories.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

making up model, Chris with mua, Isidro

making up model, Chris with mua, Isidro

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

Joey did an amazing job of telling a story with the three models we had. He scouted various areas of the mansion prior to setting up lights and for staging every area we utilized. Jacey Calloway was our lead who created the allure and beauty a succubus needs in order to drain the life and energy from her victims. Chris Diaz and Erica Goldsmith play the unsuspecting couple that venture into the home of the succubus. As the night progress so do Jacey’s power and both Erica and Chris become creatures of the night.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

styling Elora’s mane. Image by Gary Barragan

styling Elora’s mane. Image by Gary Barragan

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Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Succubus Origins image by Joey Goldsmith

Isidro created a very clean palette that encompassed the sultriness the models needed but turned it up a notch when the Succubus turned into her dark form. Heavy kohl rimmed eyes and defined brows with lots of contour and red lips. For hair I made a lot of custom extensions but wanted lots of texture with curls and lots of volume. Kind of the old world meets the new world for a timeless feel.

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

bts of my working area: tools and vision board to bring the vision to life

bts of my working area: tools and vision board to bring the vision to life

Succubus Origins photo by Joey Goldsmith

Succubus Origins photo by Joey Goldsmith

We had custom nails designed by nail designer Maritza Cabalerro and had bts imaged photographed by Gary Barragan. The collection, “Succubus” debuted in Australia’s Like a Lion magazine fall issue.

Teaser for the upcoming Succubus-Incubus fashion editorial. Goldsmith photography Matthew tyldesley Redken artist Valencia make-up Liberty Designs Dark Heart Creative
Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

amazing working design bts by Genna Yussman Greene worn by Jacey

amazing working design bts by Genna Yussman Greene worn by Jacey

A sequel was brought up a year later and we wanted to go bigger and harder with this one. So many ideas came to mind but we knew the fashions would play a larger role for this and so we asked designer Genna Yussman Greene to create a collection for a follow up to our Succubus. She created a very slick and sexy collection in dark hues of red, violet and black featuring various textures, slim fitting and strategically showed off skin.

SUCCUBUS BTS VIDEO BY DARK HEART CREATIVE

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

working design bts by Genna Yussman Greene worn by Erica and Elora

working design bts by Genna Yussman Greene worn by Erica and Elora

We talked about using Jacey as our lead and inviting both Erica and Chris back but needed to up the ante and added two new models, Elora Antunez and John Wells. We split the shooting in two days. Day one was at ThoughtFly Studios and focused more on the artistry of hair and make up and was strictly beauty images. Day 2 was on location in full fashion editorial mode. This way we created two collections with two completely different vibes using the same models.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Genna’s original designs based on our vision per our meetings

Genna’s original designs based on our vision per our meetings

This time we got permission to use the lovely home of Janice Carter Levitch who had home in the highlands: Old gorgeous home covered with lots of shrubbery, stones and trees. There were lots of areas outside that provided a beautiful landscaped to create the darker world of the Succubus.

Succubus Incubus

Succubus Incubus

wardrobe touch up and model posing inspiration with Genna

wardrobe touch up and model posing inspiration with Genna

Succubus Incubus

Succubus Incubus

capturing both stills and video of Jacey and John with Blake and Joey. Image by Gary Barragan

capturing both stills and video of Jacey and John with Blake and Joey. Image by Gary Barragan

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

We again invited photographer, Gary Barragan back again to shoot bts images and brought in videographer, Blake McGrew who filmed promotional teasers and a small documentary. Maritza Cabellero was gracious again to create new set of nails for all the models to wear.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

John and Erica on set with Joey. Image by Gary Barragan

John and Erica on set with Joey. Image by Gary Barragan

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

working design bts by Genna Yussman Greene worn by Jacey

working design bts by Genna Yussman Greene worn by Jacey

We spent an entire day (14 hours) staging, prepping models and photographing all models. We were tired but knew we had made magic. Isidro pushed the makeup much more: much darker and harder and I turned up the hair full fashion runway volume with classic waves and vampy curls.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Joey capturing Elora behind the lens. Image by Gary Barragan

Joey capturing Elora behind the lens. Image by Gary Barragan

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

our creatures of the night, Elora, Jacey & Chris

our creatures of the night, Elora, Jacey & Chris

The collection, “Succubus / Incubus” debuted an impressive spread as well as grace the cover of Imperial Magazine’s fall issue and our beauty collection, “Succubus: Creatures of the Night” was a Bangstyle exclusive collection.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus

Succubus Incubus

Succubus Incubus

Succubus Incubus

I am beyond proud of these collections, the amount of work that went into them and the artists that combined their gifts and talents to create these timeless collections.

Succubus Incubus photo by Joey Goldsmith

Succubus Incubus photo by Joey Goldsmith

so much fun on set. image by Gary Barragan

so much fun on set. image by Gary Barragan

Succubus | Incubus Principal Photography | Joey Goldsmith BTS Photography | Gary Barragan BTS Videography | Blake McGrew of Dark Heart Creative Hair | Matthew Tyldesley Makeup | Isidro Valencia Makeup Assistant | Ana Perez Original Wardrobe Design | Genna Yussman Greene Wardrobe Assistants | Jami Boston Guess and Kali Schmukie Nails | Maritza Caballero Featuring the Talents of Erica Goldsmith, Jacey Calloway, John Wells, Chris Diaz (Heyman Talent), and Elora Antunez.
Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

CREDITS

Photography/Creative Direction | Joey Goldsmith @joeygoldsmithphoto

Hair/Creative Direction | Matthew Tyldesley @hairbymatt

Make Up/Creative Direction | Isidro Valencia @valencia0612

Wardrobe | Genna Yussman Greene @gennayussman

MODELS

Jacey Calloway @hownowmeowcatt

Erica Goldsmith @ericagoldsmithactress

Chris Diaz @chrisryandiaz

Elora Antunez @mermaidqueen25

John Scott Wells @john_scott_well

BTS Photography | Gary Barragan @photobygaryb

Videography | Blake McGrew | Dark Heart Creative @darkheartcreative

Make Up Assistant | Anna Catalina Perez @anacperezhmua

Wardrobe Assistants | Kali Shmuckie | Jamie Boston Guest

Special Thanks to Culbertson Mansion, Like A Lion Magazine, Imperial Magazine, Bangstyle and Janice Carter Levitch, Eric Baker and ThoughtFly Studios.

selfie with Janice Carter Levitch

selfie with Janice Carter Levitch

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

Jacey behind the lens with Joey. Image by Gary Barragan

Jacey behind the lens with Joey. Image by Gary Barragan

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with Chris and Jacey

selfie with Chris and Jacey

the make up master working on his canvas

the make up master working on his canvas

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with John

selfie with John

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with Erica

selfie with Erica

Succubus: Children Of The Night photo by Joey Goldsmith

Succubus: Children Of The Night photo by Joey Goldsmith

selfie with Elora

selfie with Elora

with my Bestie, Isidro. Image by Gary Barragan

with my Bestie, Isidro. Image by Gary Barragan

memorabalia: digital tearsheet from Like A Lion

memorabalia: digital tearsheet from Like A Lion

memorabalia: Cover of Imperial Magazine

memorabalia: Cover of Imperial Magazine

memorabilia: featured collection from Bangstyle

memorabilia: featured collection from Bangstyle

My Vintage Valentine

Romance, Beauty, love and all things pretty. I have wanted to do a Valentine Themed photoshoot for some time. My creative partner, Genna Yussman Greene suggested we do one at the beginning of 2017.  Genna had put together some vintage dressers and I wanted to do some classy updos and polished hair. We enlisted our buddy, Isidro Valencia for make up and two gorgeous models and our team was set.

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We wanted to fuse romance, with big hair and vintage styling for a timeless feel. Genna ordered a custom floral backdrop to be used for the shoot. We chose two gorgeous models, Emily and Kristina. We have worked with both before and chose both girls for their beautiful facial structures, Their tall lean looks and their positive attitudes on set.

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This collection was release exclusively by Bangstyle as a featured collection. The staff at Bangstyle have been so supportive of the work we do and they said the timing for the release was perfect.

working on Emily's hair

working on Emily's hair

For Make up Isidro created a soft look consisting of soft smoky eyes, pink pastels color on eyes, shimmer, rosy cheeks and soft contoured cheeks.

Spring make up 2018 by Isidro modeled by Emily

Spring make up 2018 by Isidro modeled by Emily

on set with Genna and Kristina

on set with Genna and Kristina

For This undo I converged all of Kristina's hair upwards into a ponytail I then added a long hair pad and a large wefted hair extension and form the hair over the pad into the shape using Fashion Works 12 and a finishing brush from Tearsheet. Control Addict 28 was used to finalize the look.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

For this Fishtail undo, I fishtailed braided random sections on Emily's entire head then with the ends pinned them between the sections created for the fishtails. 

final image by Genna Yussman Greene

final image by Genna Yussman Greene

bts on Kristina on set

bts on Kristina on set

final image by Genna Yussman Greene

final image by Genna Yussman Greene

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

bts side view of Emily's updo

This updo was a lot of fun. I was watching a lot of the old "Dynasty" so I did this timeless, voluminous undo with Redken's Guts 10 for volume. Next hair was pulled upwards into a couple of ponytails. A small hair pad was used for the bump on top that hair was covered with Emily's hair using Fashion Works 12. I smoothed the hair using a small finishing brush. The other ponytails that hair was backcombed, smoothed and rolled into shape with bobbie pins. Finished with Control Addict 28 and Shine Flash 03.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

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The vintage look was set using Iron Shape 11 and Sam Villa's marcel iron and pinned to cool. Afterwards the hair was brushed out using Tearsheet's static free large tail comb and Fashion Works 12.  No bend clips were placed in the hair to set it while Isidro finished Emily's her make up application.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

Kristina's hair was set in the same fashion with Emily's only different placement and finished with Control Addict 28.

final image by Genna Yussman Greene

final image by Genna Yussman Greene

Credits

Photography | Wardrobe | Set Design | Genna Yussman Greene @gennayussman

Hair | Matthew Tyldesley @haibymatt

Make Up | Isidro Valencia @valencia0612

Models | Kristina Russ @kristina_russ

              Emily Bennett @emilybennett_

selfie with Miss Emily

selfie with Miss Emily

Lucy

Photographer, Louis Tinsley asked me to do hair for an evening photoshoot. I agreed as I like the model, designer (Frances Lewis) and make up artist  (Matt Goodlett) involved in the project.  This was also my first time collaborating with Louis so I was really excited.

Professional image by Louis Tinsley

Professional image by Louis Tinsley

Louis requested a blue wig and I have this dark blue blob wig i styled on Model, Lucy. I braided her hair before covering with a wig cap then attached the wig on her head. I used love heat on a hair dryer and Fashion Works 12 working spray to shape the wig. Once in place I used Control Addict 28 to lock the hairstyle.

The team

The team

Professional image by Louis Tinsley

Professional image by Louis Tinsley

Designer, Frances Lewis designed the gorgeous sheer dress that was worn by Lucy. 

Make up artist, Matt Goodlett created a dark smoky eye with a hint of bronze. The look was complete with a dramatic brow and matte nude lip. 

This was a quick shoot that lasted under four hours. I look forward to more shoots with these creative artists.

designer Frances Lewis final touches on her gown

designer Frances Lewis final touches on her gown

bts camera image

bts camera image

shaping hairstyle on model, Lucy

shaping hairstyle on model, Lucy

on set with Louis

on set with Louis

Credits

Model | Lucy Duane                 @lucyduane

Photography | Louis TInsley    @louistinsley

Wardrobe | Frances Lewis        @ann_deevelyn_clothing_co

Make Up | Matt Goodlett         @mattgoodletmakeup

Hair | Matthew Tyldesley          @hairbymatt

BTS making of video: LUCY

selfie time with Lucy

selfie time with Lucy

Mannequins of the Mansion

Gunnar Deatherage is a man of many talents; Designer, Stylists, Creative Director. I was excited when he contacted me regarding hair for his upcoming fashion spread for The Voice Tribune. I was very excited as he said curly hair and the shoot would focus on a generation of wealthy, fashionable women in a huge home.

Final Image by Clay Cook

Final Image by Clay Cook

clay giving models direction on set

clay giving models direction on set

I was excited again to have the opportunity to work with make up artist, Bethany Hood and Photographer, Clay Cook would be photographing the collection. Models would be book from Heyman Talent Agency.

Selfie with the models

Selfie with the models

the entrance upon entering the Conrad Caldwell House

the entrance upon entering the Conrad Caldwell House

I think one of the best parts of this photoshoot was is the home which served as the backdrop to this collection. The Conrad Caldwell Historical Mansion with its haunting energy was rich in beauty and history with a haunting vibe to the past. I was mesmerized by the house and intrigued by it size, high ceilings and original decor.  

Final Image by Clay Cook

Final Image by Clay Cook

Clay and the crew with cover spread model, Annilease 

Clay and the crew with cover spread model, Annilease 

Bethany and I did hair and make up to prep the models at Gunnar's studio.  For hair I prepped the models with Redken's Guts 10 for subtle volume and then I sprayed Iron Shape 11 on sections of the hair and used various curling irons. I used the  new Sam Villa Curling iron on all models and on the youngest model I used the Kiss 5/8 curling wand to set the hair.

Final Image by Clay Cook

Final Image by Clay Cook

Clay Cook and his team did scouted various parts of the house to be used as backdrops to tell a story for the collection. Special lighting and test shoots were done prior to photographing the models. Special care was used when working with the actual antiques in the home which we were not allowed to move. 

Bethany doing make up touch up on set

Bethany doing make up touch up on set

on set bts image of all models (Heyman Talent Agency)  make up by Bethany Hood  Hair Matthew Tyldesley

on set bts image of all models (Heyman Talent Agency)

make up by Bethany Hood

Hair Matthew Tyldesley

The entire shoot last 10 hours and was published in the Fall 2017 Fashion Issue of the Voice Tribune. 

Final Image by Clay Cook

Final Image by Clay Cook

The collection was a featured fashion editorial in The Voice Tribune Fall Fashion Issue 2017.

Gunnar doing final touch up on wardrobe on model, Journey

Gunnar doing final touch up on wardrobe on model, Journey

Final Image by Clay Cook

Final Image by Clay Cook

Credits

Mannequins of the Mansion @thevoicetribune

Creative Direction\Styling || Gunnar Deatherage @gunnardeatherage

Photography || Clay Cook @claycookphoto

Photo Assistants || Hunter Zieske @hunterzieske

                                Louis Tinsley @louistinsley

                                Chelsea Marrin @chelsea_marrin

Hair || Matthew Tyldesley @hairbymatt

Make Up || Bethany Hood @thehouseofhood

Models || Melissa Moore @melissamoore27

               Annaliese Levy @annalieselevy

               Annalise F.

               Journey B.

Heyman Talent Agency  @heymantalentagency

Location || The Conrad Caldwell House Museum @conradcaldwellhouse

 

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Final Image by Clay Cook

Final Image by Clay Cook

on set must haves

on set must haves

Final Image by Clay Cook

Final Image by Clay Cook

bts on set

bts on set

Final Image by Clay Cook

Final Image by Clay Cook

fun day on the set

fun day on the set

Final Image by Clay Cook

Final Image by Clay Cook

Final Image by Clay Cook

Final Image by Clay Cook

Final Image by Clay Cook

Final Image by Clay Cook

BTS making of video for Mannequins of the Mansion

selfie with Gunnar

selfie with Gunnar

selfie with Bethany

selfie with Bethany