Angelic

Matthew Tyldesley November 27, 2019

Collaboration and team work make the best photoshoots. I was asked by fashion photographer, Jessica Budnick to style hair one sunday last winter. It would be one model with make up by Ebony Campbell. I had the date open and was looking forward to working together.

Claudia Sheiderich was the model Jessica booked and it was her first photoshoot. No restrictions were given for hair or make up so it was up to Ebony and I to work off one another. I chose to work with the model’s natural texture and a bit of heat styling with a couple different curling irons.

I used Redken’s Guts 10 with a blowdryer and round brush to build some volume in Claudia’s hair. Afterwards I sectioned the hair and curled it with Sam Villa’s one inch curling iron setting with Redken’s Iron shape 11. once the hair cooled I brushed it out and lightly spray with Fashion Works 12 hairspray.

Another look involved converging the hair into a messy pony tail and leaving a lot of the hair around the face out. I would then use a very small marcel iron by Hot Tools and tightly coil that hair around the iron. I would then brush that hair out and on set we would use a blower to activate movement in the hair.

Jessica used the same sheet of foam fabric through out the entire shoot by altering it each time on the model. Ebony created several looks using pastel tones, matte shadows and blushes. A bold eye color with a natural, clean finish on claudia’s skin.

We spent several hours on that Sunday creating four looks on Claudia. After editing images, Jessica forwarded the images to me and I asked if I could submit them for publication. She of course said yes and I decided to submit to Ellements magazine. I had only been published once in their publication and I saw were I was making the deadline before the next issue was due out.

A few days later I received an email from Ellements magazine that they wanted to publish the collection in their next issue. I was beyond excited and knew it was meant to be.

“Angelic” was published in the May 2019 spring issue of Ellements magazine in a three page spread. The entire team was ecstatic.

Credits

Model Claudia Scheiderich @invubus

Photography / Styling | Jessica Budnick @jessicabudnickphoto

Make Up | Ebony Campbell @ebonycampbellbeauty

Hair | Matthew Tyldesley @hairbymatt

official BTS making of “Angelic”

Alluring Seduction

Matthew Tyldesley November 19, 2019

2019 IBI FInalist “Best Short Cut/Style”

I noticed my husband was watching episodes of “Star Trek: The Net Generation” on Netflix. I sat through a couple episodes and was instantly reminded of my youth growing up watching this gem in the early 90’s. What also inspired my were the short hairstyles on the woman aboard the enterprise and the Klingon woman who had edgy fringed haircuts fashioned in the 1990’s.

So naturally inspiration for a photoshoot developed and I started conjuring ideas for a collection. Inspired by the show and hair master, Vidal Sassoon I started working on several custom wigs. I could work on them in my spare time (Before work and after) and I could book any model since cutting their own hair would not be an issue with them or their agencies.

image by Genna Yussman Greene / Absolute Studio

I used Redken hair color in varying shades and levels of Reds, Coppers and Violet-reds in both permanent and demi permanent colors. A lot of time was spent cutting the wigs. I created various geometric shapes and textured the wigs for the models. Removing weight and refining angles with shears, texture shears and trimmers.

The collection was photographed at Absolute Studio by Genna Yussman Greene. Genna also styled the collection in all black in varying textures and silhouettes She brought together several dress and blazers in leather, satin and matte textiles.. Isidro Valencia was responsible for the gorgeous make up. make up consisted of a smoky eye, soft lip hues and soft blush. He also did a little bit of contouring on each model and created dark, defined brows on each model for a high fashion finish.

The photoshoot lasted several hours on a hot summer day. Models were photographed separately and together with hair and make up prep taking upwards of two hours per model. I booked local talent, Katya Estes, Alexandra Hepfinger, Theresa Krosse and Alexis Fabish. I was able to cornrow on scalp all the model’s hair then I used Redken Hardware Gel 16 and spread thinly with a color brush around the models hairline to gather all tiny hair for control. Stocking caps were placed on top of the braids and the wigs were fitted on each model.

With refitting and the wigs having previously cut helped with timing. Now time was spent recutting fringes and refining angles. Cleaning up random hair and lightly irony each section for a clean, beveled finish. I really took my time to make sure each look supported and enhanced each of the model’s features. I am so grateful to this team for bringing the collection to life. Everyone was so passion about this entire project.

After the photoshoot was completed, Genna and I sorted through the images for our favorite image of each look on each model. We put the images together for submission and initially thought about competition then print of this one. After initial rejection I decided to submit the collection to Elegant Magazine. After less than a week after submitting I had heard back from the editor that they want to run with the collection in was published in a seven page spread in summer, June 2019 issue of Elegant Magazine.

With some encourage from Isidro, he urged me to enter some of my previous published work into the IBI 2019 awards. (International Beauty Industry Awards). So I decided right before the competition deadline to enter one of the images in the collection into the category for “Best Short Cut/Style”. Imagine to my surprise the image had made second place finalist for Best Short Cut/Style 2019. That was pretty awesome.

image by Genna Yussman Greene / Absolute Studio Finalist 2019 IBI awards “Best Short Cut/Style”

It amazing to see the legacy of a collection one puts so much heart and soul into. This collection started from simply watching a vintage, childhood program on Netflix that blossomed and morphed into it’s own with the love and support of the models and Isidro and Genna of Absolute Studio.

Credits

Models

Theresa Krosse | @theresa_krosse

Alexis Fabish | @alexisfabish

Katya Estes | @ekaterina_etes_katya

Alexandra Hepfinger | @alexandrahepfinger

Photography / Wardrobe | Genna Yussman Greene @gennayussman

Make Up | Isidro Valencia @valencia0612

Hair / Creative Director | Matthew Tyldesley @hairbymatt

Assistant | Love Yascone | @love_yascone

BTS making of “Alluring Seduction”

2019 IBI Awards WINNER Best Braid Hairstyle

ARCADIA BLOOMS

Matthew Tyldesley November 4, 2019

Amazing concepts come from everywhere and at any time. About two summers ago I had thought about doing a hairstyling collection with braids inspired by my backyard pond and floral garden. The concept was in the early stages of development and I had shared the idea with my friend Genna Yussman Greene. I had a general direction for where I wanted to go for hairstyling but had not finalized what I was thinking for wardrobe or make up. I had put together a vision board with paper fashions and bold eye make up. I would have Genna do both the styling and the photography and Isidro Valencia for make up.

2019 IBI Award Finalist Best Undo/Upstyle“Arcadia Blooms” — 2019 IBI Award Finalist Best Undo/Upstyle
“Arcadia Blooms”

I spent two days practicing on my mannequins. Spending alot of time on them meant having sore hands and fingers. Blow drying long hair, practicing sectioning, various braids and braiding techniques. I used hair pads and lots of hairstyling products. I used hot tools, clips and lots of hairspray on these days. I took photos with my camera phone and sent to both Genna and Isidro. Genna sent me camera pics back of the wardrobe she was putting together. I was able to visualize the model’s face when I created the looks which made the day of the photoshoot easier to adapt the style to the models.

Our studio (Absolute Studio) was freezing in December and I staggered the models through out the day. Each model took over two-three hours per styling along with an hour of makeup. The girls turn up the heat for Genna while she took photos but we were all freezing. Fortunately the entire shoot was worth it at a whopping ten hour day plus an additional 6 hour day for the second day.

award winning Image IBI 2019 award winner. image by Genna Yussman Greene / Absolute Studio

I could not have asked for a better set of talented models. I booked Theresa Krosse, Chelsey Malm and Dakota Bruton. I had decided last minute along with Genna to introduce a fourth hairstyle and with that we added an additional shoot day and another model, Lucy Duane. Each look was very technical and showcased intricate braiding and long hairstyling and finishing. The make up Isidro created was bold and clean and really showcased the beauty of each model’s bone structure.

IBI 2019 Finalist / image by Genna Yussman Greene / Absolute Studio

Chelsey’s hairstyle consisted of a braided hair veil that draped the side of her face and formed from on scalp braids. I set her hair with a curling iron with the remainder of her hair. Afterwards the hair was backcombed, brushed and styled into shape.

Theresa’s look is all about texture. I created a lot of on scalp braids and a large fish tail on top of her head. The ends of the braids after securing with micro bands I wrapped them around large hair pins and heat styled them with a hair iron. This technique in the beauty industry is referred to as “Rick Racking”. Afterwards the hair was brushed out and sprayed with hairspray.

A lot of hairdressing went into each look. Hair was set on each model first using Redken’s Gut 10. Hair was braided using Water Wax, Braid Aid and set with the Sam Villa texture iron, straightening iron and marcel iron in some combination on the four models. Hairsprays of choice were Fashion Works 12, Control Addict 28 and Triple Dry 32.

lucy’s hairstyle included on scalp braids that curved the rounds of the head. I created a textured high ponytail I then brought across the top toward the face. I took the ends of the braid and secured them on top the ponytail and pulled the hair between the braids. I created a single braided rose on her left side. I used Water Wax on the braids for control and lots of shine. I liked the contrast of the textured, matte ponytail with the sleekness of her braids.

For Dakota’s hairstyle. I did a lot of ponytail on the back and sides of her head. I backcombed a large section and secured with pins. I did several fishtail braids that I fanned out and wrapped over the backcombed section. The front of her hair did on scalp braids and I formed the ends of the braids into flowers. You can see below how I changed my design from the mannequin prep day below.

Isidro convinced me to enter the 2019 IBI awards (International Beauty Industry Awards) I entered three of the looks. I found out on October 1st one of the images won the award for “Best Braided Styles” and a second image was named a finalist for, “Best Undo Hairstyle”. I could not believe it and was beyond thankful. Our team worked so hard.

The entire collection was submitted for publication and published in a four page spread in Feroce Magazine in the July 2019 issue. The collection had a snippet featured in the June 2019 of Beauty Launchpad magazine.

Models:

Theresa Krosse @theresa_krosse

Lucy Duane (Heyman Talent Agency) @lucyduane

Dakota Bruton @dakotabruton.model

Chelsey Malm (Tribe Management) @chelsey.malm

Photography | Wardrobe: Genna Yussman Greene @gennayussman

Make Up: Isidro Valencia @valenciamakeup

Hair | Creative Direction: Matthew Tyldesley @hairbymatt

official bts making of Arcadia Blooms

Midnight Noir

Matthew Tyldesley October 15, 2019

Since my days at beauty school, I have always enjoyed designing and coloring men’s hair. When it came to photoshoots I understood the vital role for not only woman but men to have exciting, beautiful hair that is relevant to the theme or concept. I always loved photoshoots that took the boundries of hair outside of just styling and actually cutting and coloring the model’s real hair.

Image by Genna Yussman Greene was named a finalist by the IBI 2019 Awards

I had an amazing vision for a men’s collection featuring an all white backdrop, white curtains and white mannequins. Some of the mannequins would be replaced with real male models but dressed in all black for extreme contrast. I shared my vision with photographer, Genna Yussman Greene of Absolute Studio and she loved the idea. She sent me online links to purchase the white curtains and white mannequin that was used for the collection.

For wardrobe I booked, Gunnar Deatherage and Isidro Valencia for Make up. I booked three local models that were open to idea of hair changes and liked my concept, David Farsetti, Jordan Estep and Connor Hessler.

This collection required two days; the first was was model prep. I scheduled all three models at different intervals. I focused more attention to the hair cutting using clippers, trimmers, shears and razors. To keep color simple, I chose to color each models hair dark. I used Redken’s Shades EQ glosses in different ratios of 01ab, 03n and 03v.

Jordan’s cut was the shortest. I clipper his hair, including his hairline. I also did lots of etching on his side using trimmers. I really liked the drama of his transformation. I went really dark with his color like David’s hair. To combat the course texture of Jordan’s hair. I used Hardware Gel 16 mixed with Argan 6 oil, high heat from the hairdryer and a Denman brush. Afterwards I used a small iron and Iron Shape 11 to further smooth his hair. Lastly I used Water Wax 03 to lightly mold his hair and to enhance overall shine.

For David, I wanted a heavy fringe with a heavy weight line to build shape. I liked the drama with the fringe I cut on him. Going darker really brought out his eye color and soften the yellow undertones in his skin. I used Redken’s Thickening Lotion 06 with a Denman brush and hair dryer to enhance shine and built some volume.

For Connor’s hair I chose a darkest brown for his hair color using the Shades EQ. I went really dramatic with gemometic lines on his sides with minimal texturizing on his crown. I used Redken’s Full Frame 07 with Denman brush and hairdryer. I used a little Rough Paste 12 to bring out some texture in his hair after blow drying.

Prep day lasted about seven hours. The following day was one of the coldest in December prior to shooting before Christmas. It was also the last photoshoot with Gunnar Deatherage before he relocated to Los Angeles as well as one of our first collections from Absolute Studio. We spent about 8 hours the entire day. Models took about two hours each to complete hairstyling, make up and wardrobe.

We completed two look on each mode that consisted of slightly different hairstyling and different wardrobe. Isidro created a sultry look with a smoky eye, contoured cheeks and faux facial piercings from Gunnar.

tools of the trade **I love Sam Villa Shears

Genna Photographed and edited this collection that was published in the Spring 2019 issue of Obscurae Magazine. In addition, one of the images was named a 2019 finalist by the International Beauty Industry Awards (IBI Awards).

celebrating wins with a copy of Obscurae Magazine

alternate look #2 on Connor, Finger wave profile

Credits:

Photography | Set | Genna Yussman Greene @gennayussman

Hair | Creative Direction | Matthew Tyldesley @hairbymatt

Wardrobe | Styling | Gunnar Deatherage @gunnardeatherage

Make Up | Isidro Valencia @valencia0612

Models:

David Farsetti (Heyman Talent Agency)

Connor Hessler

Jordan Estep

official making of Midnight Noir

on set with Genna, Micah and “Alice” (Olive)

Wonderland Holiday

Matthew Tyldesley September 10, 2019

I’ve always had an infinity for fantasy and childhood tales…one of the fables that always comes to mind is Lewis Carol’s “Alice In Wonderland” & “Through the Looking Glass”. The inspiration for this collection was fueled by my imagination to reimagined the classic fairytale.

I wanted to create more of an avant garde interpretation and chose only a few of the standout characters to develop for this collection. The obvious selections, Alice and the Queen of hearts and I chose to do the Mad Hatter.

hair prep, Alice’s headers and custom earrings

Of course I enlisted the help of Genna Yussman Greene at our studio, Absolute Studio. She would curate the wardrobe as well as doing photography and Micah Severo would be the make up artist for this collection.

Of course preparation for this took a very long time; several months and several purchases of hair extensions from Ebonyline and Doctored locks with various lengths but I got a great deal on 22 inch hair extensions.

The hair took 6 month to prepare as I had a full schedule of traveling for shows and taking care of my clientele behind the chair. I would have to order several lots of hair extenisons wait for them to arrive.

I had to color all the hair prior to using them. They had to dry and be styled and I made from three front lace wigs all hand sewn. Top hair pieces that would adorn each model and wanted to take it to another level by fabricating matching earrings made of hair that would be worn by each model.

Lots of money was spent on hair and materials. I fabricated a metal base for the Queen of hearts. I would take large sheets of red hair and cut and roll them into roses. I mixed variations of red hues to layer and to show off the texture of the hair.

it’s all in the details…it’s all about the hair

Rachel’s I mean, “Mad Hattresses” big close up

I decided I wanted to book a female model of the Mad hatter/ Mad Hattress. For her hair I created a long black front lace wig of which I colored large panels of violet and blue. I again fabricated hair “Mats” by using Redken’s Control Addict 28 and an iron to fuse the hair together. Afterwards hair was cut into squares on which I made a patchwork hat using a active mesh base. Very lightweight but strong enough to support the shape of her hat. I also rolled hair like I had done on the Queens hair and layered them around the rim of the hat.

For Alice I created a blonde wig with bright yellow panels and a created this huge flower-like piece that was made from custom yellow mat hair. Folding and glueing the piece like an accordian. I played around with the yellow pigment to get variations in tonality.

The earrings were a lot of fun, tedious and required a lot of time and patients. I twist wrapped kanekalon hair around florist wire using a hot glue gun. After the pieces were done I shaped them and hand sewn them together to become pairs of earrings for each model to wear.

I’m obsessed with the wardrobe Genna put together. Dark hues with bright tones and brooches, textiles and safety pins were added to each model. She made sure to layer texture and distinction of each character quite obvious.

It’s all in the details. Discussing make up with Micah

We photographed each model on dark, velvet backdrops with props for a darker vibe. Cincinnati, make up artist Micah did beautiful, clean makeup. I love the bee stung lips he did on the queen of hearts.

For model selection I booked Olive Flick of Heyman Talent Agency to play Alice, Margarita Karizskaja to play the queen of hearts and Rachel Madison to portray the Mad Hattress.

The shoot took all day of ten hours and very cold as we were working in the month of December. Everyone did a fabulous job of transforming all the models into the characters.

All about the make up with Rachel and Micah

We were honored to have this collection in six page spread in the limited edition, hard copy holiday collection in Faddy Magazine in Italy. When I received my copy in the mail I had cried…I hadn’t seen our work in that format. After all the work, time and money this collection required it was all worth it seeing it in print. I am so grateful to this team.

Credits

Models:

Olive Flick (Heyman Talent Agency) @oliveflick

Margarita Karizskaja @margarita_karizskaja

Rachel Madison @officialrachelmadison

Hair / Creative Direction / Earrings | Matthew Tyldesley @hairbymatt

Photography / Wardrobe / Set | Genna Yussman Greene @gennayussman

Make Up | Micah Severo @micahsevero

Assistant | Tony Welscher

Official making of video for “Wonderland Holiday”

Shock Menagerie

Matthew Tyldesley August 22, 2019

Last summer, I was asked by make up artist Rebecca Rhodes to create a wig that would adorn her model for a make up competition of which she was entering. I willingly agreed to create a black and yellow avant grade wig for her to use during her live competition.

She was thrilled with the piece I had created and I delivered it to her at the Galt House downtown louisville for the live competition, “Battle of the Brushes”. I had mentioned to her possibly do a collabo with lots of color and several models.

The next day I found out she had won second place at “Battle of the Brushes” with her amazing makeup on her model, Katya. I quickly messaged her to congratulate her on her win and again suggested we do a collection and she agreed.

At “Battle of the Brushes” with model, Katya and Make up artist, Rebecca

I had contacted my team at Absolute Studio, Genna Yussman Greene and one his last collections, Tony Welscher to be part of this exciting collaboration.

of course, a shoot takes planning so I needed a few weeks to fabricate the details and map out the plans. I do a lot of bookings but this time I left that job to Rebecca. With she booked Katie Leigh Tarr, Lucy Duane and Rebecca Bien and modeled herself as the fourth model.

For the hair I wanted bold contrast, Primary colors and black. I would again use the black and yellow wig from the competition as one of the pieces. I got to really play and experiment; my materials for this included Kanekalon hair, yarn, rubber covered wiring and wig mesh. I loved layering the textures and used cut wig mesh that I woven hair extensions through. The hair became quite pliable and would be easy to form on the models.

Another wig had me sewing wig mesh into a tubular shape of which I later stuff with red and blue kanekalon hair. Repeating the same technique with the crochet hook for the bulk of the surface.

Genna provided black tops and a really cool futuristic shoulder piece along with matching armor bands that we rotated on each of the models.

I decided for one of the pieces I would take a mesh wig cap and overstuff it with the orange and yellow kanekalon hair and secure the end. Afterwards I took a small crochet hook and pulled hair out at various lengths for the frothy surface texture. I made several that I could build around hair forms on top of a secured scalp braided wig wrap on one of the models.

Rebecca did amazing cohesive face and body make up on each of the models. The entire process took over eight hours at Absolute Studio. Tony photographed each model on a solid black drop and Genna retouched the images for release.

Our collection was beautifully released in a five page spread in Beau NU magazine January 2019 issue.

Credits

Models:

Lucy Duane (Heyman Talent Agency) @lucyduane

Katie Leigh Tarr (Heyman Talent Agency) @kt_tarr

Rebecca Bien

Rebecca Renne Rhodes

Make Up: Rebecca Renee Rhodes @porcelain_kween

Hair : Matthew Tyldesley @hairbymatt

Wardrobe/Retouch: Genna Yussman Greene @gennayussman

Photography: Tony Welscher for Absolute Studio

BTS making of “Shock Menagerie”

it takes village…readying the lovely Abbie for the camera

Monarchs of Venus

Matthew Tyldesley April 1, 2019

I am a busy body and always have been. As far as I can remember I can never sit still and to this day I like to sit up at night after working at the salon and create and practice on mannequins and custom wig pieces. I can get inspiration from anywhere and I had stumbled across some really pretty shades of teal in synthetic hair from my local hair shop.

I had started to create some braids using the hair and I loved how the ends turned out but had put that aside to create a similar piece for another collection. This sometimes happens as an artist. I knew I wanted to return to this collection but had worked on some other pieces for two other shoots. It had also been a while since i had worked with Isidro Valencia so I knew I wanted him to be in charge of the make up to go with each piece I decided to create.

This look for Abbie was done by using straight kanakalon hair which I meticulously braided. Afterwards the braids were formed into shape and sewn into a headdress.

It took me several weeks with work and travel as priority as I would work in my freetime, in the evenings and on the weekends. I took snapshots with my phone and sent to Isidro to inspire his make up creativity. We would feature this collection in my art studio I shared with Genna Yussman Greene (wardrobe stylist and photo retoucher) at Absolute Studio in Louisville, Ky and Tony Welsher would photograph the collection.

forming the hair to the headdress using Redken’s Control Addict 28 and heavy heat from hairdryer

The “Pink Lady” hairstyles is very whimsical, Dr. Seuss like feel with a braided veil to cover Dezaray’s face for a dramatic effect. Konakalon Hair was cut into small pieces and fused to a active mesh covered with plaster strips custom head piece. I used matching colored thread instead of elastics to create the braided net veil.

I wanted this collection to showcase braids and feature lots of texture. I created various braids and created form with unusual shapes and hair forms using plaster strips, light weight active mesh. Custom wigs and hair . I kept the shades various hues of “cool” tones and “pastels”.

Photo Sep 17, 2 06 20 PM.jpg — Dezaray on set

Everything turned out to have a “Space Goddess” feel. I used beads and various hair setting techniques in advanced to set and prep the hair pieces for the day of the shoot. I did have to give my hands a break as the preparation of this took several weeks and several hours of braiding.

I took Custom wigs and stacked them using hair forms to create this look on Tracy. I did a lot of prep work on the wigs such as the twisting and ric-racking technique for texture along with stringing the ends with beads.

This look on Dominique which I later referred to as “The Jaguar” started first from forming light weight wire into a headdress. I used plasters of Paris strips to cover the wire then after drying, painted in acrylic the base to match the shades of hair I was using. It was then covered with the braids and matching konakalon hair.

molding the headdress with plaster strips and wire

I found this color at my local hair shop and fell in love with the color effect. I had to braid quite a few of theses

Soft lighting was used to enhance the hair and make up but not to overpower. The same cool tones were used in opposing position with gels in diffused tones. Genna provided simple black bandeau tops as to create the perfect canvas to showcase the hair and make up.

The bast of this was done with active meche and paper mache

For make up isidro decided on two themes: two models were done in avant grade style of make up inspired by his favorite painter, Jackson Pollack. Then the other two models were done is sultry, glamorous make up.

This collection was published in Feroce Magazine in a five page spread. Thank you to Feroce for the feature.

Photo Apr 01, 9 48 50 PM.jpg — Feroce Magazine spread

Credits

Absolute Studio

Creative Director | Hair | Matthew Tyldesley @hairbymatt

Creative Director | Make Up | Isidro Valencia @valencia0612

Wardrobe Stylist | Photo Retouching | Genna Yussman Greene @gennayussman

Photography | Tony Welscher

Models |

Dominique Thompson | @so_joyful79

Abbie Purdie | @abbiepurdie

Dezaray Nicks | @dezaraynicks

Tracy Rowlett | @tracy.rowlett

my go to hairspray on set…Redken’s Control Addict 28

BTS making of “Monarchs of Venus” from Absolute Studio

PHOTO FINISH 10/18

Matthew Tyldesley January 14, 2019

Lights, Camera, Hairspray, lipstick…it’s time for these models to work it for the cameras.

Photo Finish was a rousing success once again as hairstylists from around the world (This time we had attendees from Dubai and Australia) for a three day, hands on, Immersive experience executing their very own photoshoots.

Noah Hatton and I once again reconvened at The Redken Exchange in Manhattan. This time joined by fellow Redken artist, Lindsey Olson. Our program is 90% hands on experience. Attendees have theory highlighting contemporary and past photographers, along with each facilitator presenting a portfolio of their work to fuel inspiration .

By Day three we were joined by New York Photographer, Joseph Rivera and make up artists Xinxin Chang and Samantha Martinez.

Attendees work on both mannequins and real models for Alicja Models Agency in NYC on day 1 and 2. Foundation skills of basic ponytails, French and Italian twist along with marcel iron work are demoed then executed by the attendees.

By day 3 attendees will have created a vision/mood board reflecting their “brand” of hair they would want to create during their photoshoots. This allows total creative control but also keeps the photoshoot on point and allows everyone involved has a clear path to the vision set by each attendee.

We spent a total about 30 hours packed into three days of exciting, fun, educational photoshoot.

You won’t want to miss Photo Finish and we would love to have you there. Below, two optional dates for 2019:

March August

BTS Of our three day class in NYC sign up at redkensalon.com

Facilitator | Matthew Tyldesley @hairbymatt

Facilitator | Lindsey Olson @lindsey.marie.olson

Facilitator | Noah Hatton @noahbhatton

Photographer | Joseph Rivera @byjoseprivera

Make Up Artist | Xinxin Wang @xinxinwang_xinxinwang

Make Up Artist | Samantha Martinez @sam.martin.beauty

Alicja Burek @alicjaevents

SHADOW & SHADE

Matthew Tyldesley December 12, 2018

I have been waiting to work with fashion photographer, Erik Branch for a while now but our schedules never permitted until this past fall when I had the opportunity to connect with him.

He asked me what I wanted to shoot and I quickly created a vision board. I contact Genna Yussman Greene for wardrobe & contacted make up artist, Rebecca Renee Rhodes.

The great thing about photoshoots are networking; I had recently worked with Rebecca on another project and asked if she would interested just as I had with model, Magon Faye that we just worked with and amazing model, Olive Flick who I’ve had the pleasure to work with a few times prior would be perfect models for this collection.

Rebecca had just won a regional make up contest so I knew she would be perfect for creating the make up on both models. She created an exaggerated winged eye with shades of orange and black, strong defined brows and dark, matte lips.

For hair I wanted to create some braids with texture. One thing I like to do sometimes for photoshoots to maximize looks, I’ll create asymmetry in the hairstyles so that both sides are different. Ideally the model can change her body position and a second look is produced. Sometimes you have to go where the model’s hair wants to go as long as its cohesive with the rest of the style. I wanted some 80’s texture so I did some “Rick Racking” (figure 8 wrap hair around a long hair pins) followed by heating up the section afterwards with the Sam Villa Sleekr iron ad allowing to cool. Once removed it creates a really cool, texture that can be brushed and backcombed. I was able to adapt the style from one look to another quickly between takes.

hairstyle profile

The above look was the final third hairstyle I had created from Olives hair. At this point the hair had been so manipulated from braiding and crimping. So I created this side look by rolling the hair over and securing with pins. I brushed out her fringe and pushed it to the side and backcombed the ends for a fashionably, disheveled look. To give a tinge of polish I placed to faux pearl hair pins and viola, Olive was ready to rock the camera.

Nothing says classy like a french twist. I created this polished french twist on Magon. First polishing her own hair and to create volume. A directional blow-dry with Redken Guts 10 and a round brush was imperative to create the shape and to create shine. I finished the look with a few textured tendrils (Which I had really played up on Olive for cohesiveness) a swooping fringe adorned and finished with a braided flower.

a painters canvas: mua Rebecca shaping the eyes of model Olive

570A1551 fn-2.jpg — Image by Erik Branch

For Magon’s next look I did a sectional, I literally created several small ponytails and knotted them together. I fishtailed the hair into a ponytail and left some tendrils around her face.

Erik photographed each model separately as we would readying the model not on set. He did some group shots with both looks as well. We spent around 8 hours prepping models and photographing the models at Erik’s victorian home studio in Louisville, KY.

The above look on Olive was created by braiding pie sections and backcombing the rest of her hair onto in a mohawk. To alter her silhouette I took the ends of the braided hair and secured them over the teased, rolled hair.

Erik created two sets. One that was traditional white with bright, clean lighting. The second one was moodier and darker with an almost black backdrop, minimal lighting and some props.

Everyone did a fantastic job on set and the final images spoke for themselves. We were so honored to get published in the November 2018 of Beau NU magazine featuring the collection in a seven page spread. Thank you Beau NU.

fun on set with Rebecca checking social and Erik behind the lens

Credits

Model | Magon Faye @model_magonfaye

Model | Olive Flick @_oliveflick (Heyman Talent Agency)

Photography | Erik Branch

Wardrobe | Genna Yussman Greene @gennayussman

Make Up | Rebecca Renee Rhodes @porcelain_kween

Hair | Matthew Tyldesley @hairbymatt

The collection featured in Beau NU Magazine

OFFICIAL BTS video “Shadow & Shade”

LUSTRE

Matthew Tyldesley August 28, 2018

I was so excited to continue my editorial collaboration with fashion photographer, Jenni Harper Young (Harper Young Photography). This particular collection was inspired by holograms and pastel hair and fashion. Jenni had mentioned wanted to do a photoshoot with models that had blue and pink hair.

She had contacted me later and we started planning this collection. I recommend Genna Yussman Greene for Wardrobe and she wanted make up artist Becca Schell on board. Both of them played integral roles in this fashion collection. Genna had pieced together a wardrobe based on our concept along with accessories. A custom winglet she sewed together using holographic wrapping paper.

For make up Becca used bright pastels creating a beautiful, "doll" like make up. Eyeshadow was placed over entire lid and brow in strong pinks and blues on both models. Baby blue and pastel green lip color with strong baby pink blush with heavy highlighter.

hairstyles varied in length on each model ranging from lock flowing braided looks to short croppy cuts and fringed bobs.

For hair, I created various looks using several wigs. The look below was created using long hair pins that hair was woven through in a figure 8 pattern and heated using a hand held steamer. The hair setting took a couple hours to prep prior to the photoshoot.

models hair was braided to consolidate density and length for wigs

Utilizing wigs is efficient for on set photoshoots to drastically change a models look. The prep work is done prior to save time as some of the looks are very technical and time consuming to create. The hairstyle below is an example of one of the looks prepped prior to the shoot using various braid techniques.

The look below hair netting/hair veil was created using sewing thread and lots of patients. A front lace wig was used to create this look using the front hair line to execute the hair veil.

We all worked together to create a total of six looks on two model in eight hours. Genna pieced together a beautiful collection with metallic, textures in various materials in both pink, blue and holographic finishes in booth shine and matte nuances.

Jenni photographed the entire collection that was beautiful published by Elegant Magazine in a nine page spread. We are grateful to them for the feature and to everyone involved in this project.

it takes a village: Alli getting "dolled" up by Becca and I

Credits

Models

Alli Simms | @allisimmsmusic | Heyman Talent Agency

Lilly Smith | @lillylillysmith | Heyman Talent Agency

Photography | Jenni Harper Young @jharrrper

Wardrobe | Genna Yussman Greene @gennayussman

Make Up | Becca Schell @beccaschellmakeup

Hair | Matthew Tyldesley @hairbymatt

BTS making of video

KMAC Couture 2018 | Backstage with designer Tiffany Nelson

Matthew Tyldesley April 17, 2018

I was in the midst of traveling when Louisville, Ky based designer, Tiffany Nelson (Holic Mode Design) asked me to style hair for her models for KMAC 2018 at the Kentucky Museum of Arts.

Katya takes the runway by storm. Image by Studio One Photo

I had worked on a few projects with Tiffany and it was only a year ago I had done hair for her last show.

Centria slays the runway. Image by Studio One Photo

I agreed after she sent me her conceptual sketches of both her designs along with inspiration images of the hair she wanted for both models, both of whom I had the luxury of working with in the past. Katya Estes and Centria Kapris both have amazing runway walks.

Katya and Centria during dress fitting

image by Tops Louisville Magazine

studio image by Tops Louisville Magazine

The talented make up artist, Matt Goodlett would be doing both models make up. Tiffany had two distinct looks for each model inspired by David Bowie and Game of Thrones. For Katya, Tiffany wanted a slicked back pompadour and for Centria, Long white hair with loose curls.

I arrived several hours before opening to the public for call time. Downtown Main street was shut down for the runway show as people were readying for the evening show when I checked in. I was then directed to the third floor of the elevator where I was greet by Tiffany and the team.

The placed was filled with teams preparing their models (all 47). Matt was in the midst of Katya's make up: a huge Bowie lightening bolt in grey and silver metallics and glitter inspired by "Aladdin Sane"

We made sure to add pairing nails to both models. Tiffany piece for Katya titled "Visionary" cream body suit with gold armor shoulder pieces with matching shin guards.

Tiffany creating finishing touches on Katya's outfit

Tiffany was really excited and was making final adjustments on her garments for the models. She even rocked a custom wig I had done for her.

For Katya's hair I used hair gel and lacquered down her sides while creating volume with her top length using a hair dryer. Afterwards I set the hair using a 2 inch march iron and set to cool. I then back combed the entire top section then smoothed the surfaces using a finishing brush and hair spray. Pinned into place. I added some glitter/gel and gold leaf to her sides and finished with gold bobbie pins of which were crossed on the back of her head.

We had a bout the two hours to ready our models before they were taken away for run through which took about two hours. Models returned for last touch up and hour and half before the show.

For Centria's hair I used a custom white frontal wig of which I set on rollers and used steam heat to set the hair. I did a center part with loose "lived in curls" as requested by Tiffany. Once fitted on Centria, Matt colored the hair line with blue make up. Using a small paint brush and gold glitter gel I covered her partline and blurred the gel outwards afterwards we used gold leaf and pressed that into the gel. Lastly, finishing the look with a crown.

Centria's multi-colored dress complete with train was titled "Soothsayer" of which she rocked the runway.

For Centria's make up matt created a "Ziggy Stardust" look using metallics, gold and blue tones. Pairing blue lips with a silver\gold moon temple.

Centria's multi-colored dress complete with train was titled "Soothsayer" of which she rocked the runway.

The show was a huge success and the models delivered on runway. I look forward to the next show with Tiffany.

Credits

Designer | Tiffany Nelson | @holicmodedesign

Make Up | Matt Goodlett | @mattgoodlettmakeup

MUA Assistant | Rebecca Renee Rhodes | @porcelain_kween

Hair | Matthew Tyldesley | @hairbymatt

Models | Centria Kapris | @centriakapris

Katya Estes | @katya_estes

KMAC Couture2018 | Kentucky Museum of Arts | @kmaccouture

KMAC COUTURE Runway show for Tiffany Nelson

My Vintage Valentine

Matthew Tyldesley April 4, 2018

Romance, Beauty, love and all things pretty. I have wanted to do a Valentine Themed photoshoot for some time. My creative partner, Genna Yussman Greene suggested we do one at the beginning of 2017. Genna had put together some vintage dressers and I wanted to do some classy updos and polished hair. We enlisted our buddy, Isidro Valencia for make up and two gorgeous models and our team was set.

We wanted to fuse romance, with big hair and vintage styling for a timeless feel. Genna ordered a custom floral backdrop to be used for the shoot. We chose two gorgeous models, Emily and Kristina. We have worked with both before and chose both girls for their beautiful facial structures, Their tall lean looks and their positive attitudes on set.

This collection was release exclusively by Bangstyle as a featured collection. The staff at Bangstyle have been so supportive of the work we do and they said the timing for the release was perfect.

For Make up Isidro created a soft look consisting of soft smoky eyes, pink pastels color on eyes, shimmer, rosy cheeks and soft contoured cheeks.

Spring make up 2018 by Isidro modeled by Emily

For This undo I converged all of Kristina's hair upwards into a ponytail I then added a long hair pad and a large wefted hair extension and form the hair over the pad into the shape using Fashion Works 12 and a finishing brush from Tearsheet. Control Addict 28 was used to finalize the look.

For this Fishtail undo, I fishtailed braided random sections on Emily's entire head then with the ends pinned them between the sections created for the fishtails.

This updo was a lot of fun. I was watching a lot of the old "Dynasty" so I did this timeless, voluminous undo with Redken's Guts 10 for volume. Next hair was pulled upwards into a couple of ponytails. A small hair pad was used for the bump on top that hair was covered with Emily's hair using Fashion Works 12. I smoothed the hair using a small finishing brush. The other ponytails that hair was backcombed, smoothed and rolled into shape with bobbie pins. Finished with Control Addict 28 and Shine Flash 03.

The vintage look was set using Iron Shape 11 and Sam Villa's marcel iron and pinned to cool. Afterwards the hair was brushed out using Tearsheet's static free large tail comb and Fashion Works 12. No bend clips were placed in the hair to set it while Isidro finished Emily's her make up application.

Kristina's hair was set in the same fashion with Emily's only different placement and finished with Control Addict 28.

Credits

Photography | Wardrobe | Set Design | Genna Yussman Greene @gennayussman

Hair | Matthew Tyldesley @haibymatt

Make Up | Isidro Valencia @valencia0612

Models | Kristina Russ @kristina_russ

Emily Bennett @emilybennett_

Lucy

Matthew Tyldesley February 28, 2018

Photographer, Louis Tinsley asked me to do hair for an evening photoshoot. I agreed as I like the model, designer (Frances Lewis) and make up artist (Matt Goodlett) involved in the project. This was also my first time collaborating with Louis so I was really excited.

Louis requested a blue wig and I have this dark blue blob wig i styled on Model, Lucy. I braided her hair before covering with a wig cap then attached the wig on her head. I used love heat on a hair dryer and Fashion Works 12 working spray to shape the wig. Once in place I used Control Addict 28 to lock the hairstyle.

Designer, Frances Lewis designed the gorgeous sheer dress that was worn by Lucy.

Make up artist, Matt Goodlett created a dark smoky eye with a hint of bronze. The look was complete with a dramatic brow and matte nude lip.

This was a quick shoot that lasted under four hours. I look forward to more shoots with these creative artists.

designer Frances Lewis final touches on her gown

Credits

Model | Lucy Duane @lucyduane

Photography | Louis TInsley @louistinsley

Wardrobe | Frances Lewis @ann_deevelyn_clothing_co

Make Up | Matt Goodlett @mattgoodletmakeup

Hair | Matthew Tyldesley @hairbymatt

BTS making of video: LUCY

Backstage Stevie Boi SS18

Matthew Tyldesley September 29, 2017

I was asked to be lead hairstylist for designer Stevie Boi by High Definition Professional's Heather King. Prior to leaving for NYC Heather sent me the looks requested by Stevie Boi. The hairstyles were slicked back wet hair, cornrows and standing high ponytails. I created two quick tutorials of which I shared with the team prior to arriving in New York.

the hair team with the models Hi Definition Professional

Once in NYC we had just completed one show and loaded into the Uber and headed towards Pennsylvania Hotel for Stevie Boi's "NOIR" SS18 show presented by Walk Fashion Show.

The hotel was filled with models, hair and make up artists. We had a total of 50 models to complete with a team of 13 hair & make up artists. I split our team into groups based on skill and comfort level. This way everyone was responsible for the same looks for continuity. As models came in I assessed what looks would work best on them based on their current hair and directed them to hair stylists that were strongest in certain areas.

hairstylists, Chrystal Lotz and Jake Walker ready a model for the runway

Derek Moser and Matthew Tyldesley styling model, Tina Kay for the runway

The hair looks were created using Redken hairstyling. The high ponytails required a directional blow-dry upwards using Guts 10 spray foam. Hair was then put into a pontail. Next the model leaned forward and Two hairstylists had to work together and wrap the base of the ponytail using elastic cording. The elastic had to be taught in order for the ponytails to stand on their own.

Matthew Tyldesley and Jake Walker creating a high pony on model, Claudia.

Make up was soft and natural with a smoky eye, bronzer and defined brow.

hair styled by Tiffany Brown & Michelle Renee Make up Nu Evolution Cosmetics

Braids for Days Hair by Tiffany Brown & Michelle Renee

Slay Models pose for the camera. Hair: High Definition Professional  Make up Nu Evolution Cosmetics — Slay Models pose for the camera. Hair: High Definition Professional Make up Nu Evolution Cosmetics

Runway look Hair: Matthew Tyldesley & Derek Moserimage : ELLE Hong Kong — Runway look Hair: Matthew Tyldesley & Derek Moser
image : ELLE Hong Kong

Model: Sanvernetas ThomasHair: Ashley OrtizImage: ELLE Hong Kong — Model: Sanvernetas Thomas
Hair: Ashley Ortiz
Image: ELLE Hong Kong

One thing I think is really cool is working with the same models. You run into them backstage working shows over the years. It's really cool to be on this journey in the beauty industry and to follow the models, make up artists, photographers and designers grow.

Selfie time with Claudia & Sanvernetas — Selfie time with Claudia & Sanvernetas

Model: Rain KluttsHair: Matthew Tyldesley & Ashley OrtizImage: ELLE Hong Kong — Model: Rain Klutts
Hair: Matthew Tyldesley & Ashley Ortiz
Image: ELLE Hong Kong

Model Claudia CharriezHair: Matthew Tyldesley & Jake WalkerImage: ELLE Hong Kong — Model Claudia Charriez
Hair: Matthew Tyldesley & Jake Walker
Image: ELLE Hong Kong

Model Jose Costelo BrancoHair: Matthew Tyldesley & Mikki ConwayMake up: Isidro Valencia & Jeromy AdamsImage: ELLE Hong Kong — Model Jose Costelo Branco
Hair: Matthew Tyldesley & Mikki Conway
Make up: Isidro Valencia & Jeromy Adams
Image: ELLE Hong Kong

BTS runway show video Stevie Boi SS 18 by Logan Curtis

Phoenix Risen Productions

Below are two of the quick tutorials I created based on Stevie Boi's Imagery for the stylists to review prior to his show.

Runway Looks: Stevie Boi SS 18 Wet Look Tutorial

Runway Looks: Stevie Boi SS 18 High Ponytail Tutorial

Model Claudia Charriez escorts Designer, Stevie Boi

NYFW was another success and dream come true. I look forward to the next opportunity. I am grateful to my team and to Hi Definition Professional and to Stevie Boi.