LUSTRE

Matthew Tyldesley August 28, 2018

I was so excited to continue my editorial collaboration with fashion photographer, Jenni Harper Young (Harper Young Photography). This particular collection was inspired by holograms and pastel hair and fashion. Jenni had mentioned wanted to do a photoshoot with models that had blue and pink hair.

She had contacted me later and we started planning this collection. I recommend Genna Yussman Greene for Wardrobe and she wanted make up artist Becca Schell on board. Both of them played integral roles in this fashion collection. Genna had pieced together a wardrobe based on our concept along with accessories. A custom winglet she sewed together using holographic wrapping paper.

For make up Becca used bright pastels creating a beautiful, "doll" like make up. Eyeshadow was placed over entire lid and brow in strong pinks and blues on both models. Baby blue and pastel green lip color with strong baby pink blush with heavy highlighter.

hairstyles varied in length on each model ranging from lock flowing braided looks to short croppy cuts and fringed bobs.

For hair, I created various looks using several wigs. The look below was created using long hair pins that hair was woven through in a figure 8 pattern and heated using a hand held steamer. The hair setting took a couple hours to prep prior to the photoshoot.

models hair was braided to consolidate density and length for wigs

Utilizing wigs is efficient for on set photoshoots to drastically change a models look. The prep work is done prior to save time as some of the looks are very technical and time consuming to create. The hairstyle below is an example of one of the looks prepped prior to the shoot using various braid techniques.

The look below hair netting/hair veil was created using sewing thread and lots of patients. A front lace wig was used to create this look using the front hair line to execute the hair veil.

We all worked together to create a total of six looks on two model in eight hours. Genna pieced together a beautiful collection with metallic, textures in various materials in both pink, blue and holographic finishes in booth shine and matte nuances.

Jenni photographed the entire collection that was beautiful published by Elegant Magazine in a nine page spread. We are grateful to them for the feature and to everyone involved in this project.

it takes a village: Alli getting "dolled" up by Becca and I

Credits

Models

Alli Simms | @allisimmsmusic | Heyman Talent Agency

Lilly Smith | @lillylillysmith | Heyman Talent Agency

Photography | Jenni Harper Young @jharrrper

Wardrobe | Genna Yussman Greene @gennayussman

Make Up | Becca Schell @beccaschellmakeup

Hair | Matthew Tyldesley @hairbymatt

BTS making of video

My Vintage Valentine

Matthew Tyldesley April 4, 2018

Romance, Beauty, love and all things pretty. I have wanted to do a Valentine Themed photoshoot for some time. My creative partner, Genna Yussman Greene suggested we do one at the beginning of 2017. Genna had put together some vintage dressers and I wanted to do some classy updos and polished hair. We enlisted our buddy, Isidro Valencia for make up and two gorgeous models and our team was set.

We wanted to fuse romance, with big hair and vintage styling for a timeless feel. Genna ordered a custom floral backdrop to be used for the shoot. We chose two gorgeous models, Emily and Kristina. We have worked with both before and chose both girls for their beautiful facial structures, Their tall lean looks and their positive attitudes on set.

This collection was release exclusively by Bangstyle as a featured collection. The staff at Bangstyle have been so supportive of the work we do and they said the timing for the release was perfect.

For Make up Isidro created a soft look consisting of soft smoky eyes, pink pastels color on eyes, shimmer, rosy cheeks and soft contoured cheeks.

Spring make up 2018 by Isidro modeled by Emily

For This undo I converged all of Kristina's hair upwards into a ponytail I then added a long hair pad and a large wefted hair extension and form the hair over the pad into the shape using Fashion Works 12 and a finishing brush from Tearsheet. Control Addict 28 was used to finalize the look.

For this Fishtail undo, I fishtailed braided random sections on Emily's entire head then with the ends pinned them between the sections created for the fishtails.

This updo was a lot of fun. I was watching a lot of the old "Dynasty" so I did this timeless, voluminous undo with Redken's Guts 10 for volume. Next hair was pulled upwards into a couple of ponytails. A small hair pad was used for the bump on top that hair was covered with Emily's hair using Fashion Works 12. I smoothed the hair using a small finishing brush. The other ponytails that hair was backcombed, smoothed and rolled into shape with bobbie pins. Finished with Control Addict 28 and Shine Flash 03.

The vintage look was set using Iron Shape 11 and Sam Villa's marcel iron and pinned to cool. Afterwards the hair was brushed out using Tearsheet's static free large tail comb and Fashion Works 12. No bend clips were placed in the hair to set it while Isidro finished Emily's her make up application.

Kristina's hair was set in the same fashion with Emily's only different placement and finished with Control Addict 28.

Credits

Photography | Wardrobe | Set Design | Genna Yussman Greene @gennayussman

Hair | Matthew Tyldesley @haibymatt

Make Up | Isidro Valencia @valencia0612

Models | Kristina Russ @kristina_russ

Emily Bennett @emilybennett_

Radiance

Matthew Tyldesley March 21, 2018

I love working with photographer, Jenni Harper (Harper Young Photography). She has an eye for good lighting and balanced composition. Every few months we make plans to execute a photoshoot. This time we wanted to create beauty images incorporating moody lighting and textured, braided hairstyles. We decided to only use jewelry for wardrobe paired with shimmering make up. We are representing beauty and fashion with wearable looks for 2018.

We chose to use costume jewelry for simplicity from JC Beauty in Louisville, KY. We selected three models, two looks a piece. Models were booked from Lexington, Ky and Cincinnati, Oh.

We planned the shoot several weeks in advanced but challenges can happen. Our make up artist could not make the date last minute fortunately, I had an assistant on set. Caleb Yeske is both a hair and make up artist. He did and amazing job as he is well trained in his skill sets. Photoshoots have taught me a lot about how to just "go with the flow" as the show must go on. The end results speak for themselves as everyone did an amazing job.

We created 2-3 looks per model and time ranged up two hours per look. Looks involved extensive braiding and the usage of hair pieces. Pre braided kanekalon hair and hair pieces were prepared a few days prior to the shoot. Make up looks included shimmers, bronzers and metallic hues. Highlighters, Metallic lip color and bronzed skinned were incorporated to match and reflect the moody set/lighting created by Jenni. Models nails were polished in metallic tones.

For this look on Ayanna, I started with a directional blow-dry using Redken, Guts 10 upwards with a Sam Villa hairdryer and Denman Brush. Afterwards I converged the hair into pontails in the center like a "mohawk" while leaving smalls sections out that I cornrowed on scalp. I secured hair pieces on the small ponytails and attached the braids into them with hair pins and Fashion Works 12 hair spray.

bts side profile of Ayanna

I used Water Wax 03 pomade and a fine tooth come to wave the fine hairs around her hairline on Ayanna's skin.

bts profile of Kirjah (cross hatching)

This look on Kirjah, was created by sectioning small square sections into elastic bands and converging them together (cross hatching). I found Hardware Gel 16 helped with control of the hair. The top of her hair was braided with Kanekalon hair for length and density.

bts profile of Katy

For this look on Katy, I section the center top and secured the hair into several ponytails that I pulled and loosen. The remaining hair was braided scalp and formed into a rosette and secured with hair pins. Control Addict 28 was used to set the look.

The collection was published in the January 2018 beauty issue of Beau Nu Magazine. We were excited and honored to have it featured.

The above look on Katy, involved irregular sectioning for on scalp braids pinned into a textured updo.

Credits

Photography | Styling | Harper Young Photography | @jharrrper

Hair | Styling | Matthew Tyldesley @hairbymatt

Make Up | Caleb Yeske @ckyhair

Models | Kirjah Hoops @queen_kirjah

Katy Ngo @kaytme

Ayanna Willams @aswillly

bts video making of of "Radiance"

Credits

Photography | Styling | Jenni Harper Young | Harper Young Photography @jharrrper

Hair | Styling | Matthew Tyldesley @hairbymatt

Make Up | Caleb Yeske @ckyhair

Models | Ayanna Williams @aswillly

Katy Ngo @katyme

Kirjah Hoops @queen_kirjah

Mannequins of the Mansion

Matthew Tyldesley January 2, 2018

Gunnar Deatherage is a man of many talents; Designer, Stylists, Creative Director. I was excited when he contacted me regarding hair for his upcoming fashion spread for The Voice Tribune. I was very excited as he said curly hair and the shoot would focus on a generation of wealthy, fashionable women in a huge home.

I was excited again to have the opportunity to work with make up artist, Bethany Hood and Photographer, Clay Cook would be photographing the collection. Models would be book from Heyman Talent Agency.

the entrance upon entering the Conrad Caldwell House

I think one of the best parts of this photoshoot was is the home which served as the backdrop to this collection. The Conrad Caldwell Historical Mansion with its haunting energy was rich in beauty and history with a haunting vibe to the past. I was mesmerized by the house and intrigued by it size, high ceilings and original decor.

Clay and the crew with cover spread model, Annilease

Bethany and I did hair and make up to prep the models at Gunnar's studio. For hair I prepped the models with Redken's Guts 10 for subtle volume and then I sprayed Iron Shape 11 on sections of the hair and used various curling irons. I used the new Sam Villa Curling iron on all models and on the youngest model I used the Kiss 5/8 curling wand to set the hair.

Clay Cook and his team did scouted various parts of the house to be used as backdrops to tell a story for the collection. Special lighting and test shoots were done prior to photographing the models. Special care was used when working with the actual antiques in the home which we were not allowed to move.